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Image & Video Recognition ExpertsJanuary 2008

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Attrasoft’s Purpose

Attrasoft provides Products, Components, & Services

to match both Video & Image content.

Fast, Accurate, & Scalable

Customization is available !

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Attrasoft, Inc.

P. O. Box 13051, Savannah, GA. 31406

Phone: (912) 484-1717

© Attrasoft 2008

Gina Porter

http://attrasoft.com gina@attrasoft.com

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The Problem

Piracy is running rampant on the Internet.

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Today’s efforts to detect video piracy are resource intensive and do not scale.

– Substantial human interaction is required.

The leading technology providers are limited by their approach.– Most cannot identify clips shorter than 5 seconds.– Audio fingerprinting does not work for modified videos.

e.g., A music track over an NFL video clip.

The Problem

Existing Marketplace Approaches have significant deficiencies.

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Attrasoft Solution

The Attrasoft Solution:

– Fingerprints Digital Video Content

– Fast, Accurate, & Scalable Video Content Recognition

– Customization Available

The Attrasoft solution is an Automated Video Content identification platform based on patent-pending image & pattern recognition algorithms.

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Attrasoft: How It Works

Attrasoft VideoFinder

Compare Fingerprints To Detect Copyrighted Material

FingerprintLibrary

FingerprintsFrom UPC Sites

Result: Copyright Violation Alerts and Case Management

Match ?

The Attrasoft pattern matching algorithms search for matches within the content.

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Human

PhysicalFingerprint

ComputerVirus

110001110010Binary Signature

Attrasoft Video Fingerprint

DigitalContent

Attrasoft: A Market Proven Approach

Image Fingerprinting is the best method for identification.

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Attrasoft’s Secret Sauce

Attrasoft’s algorithms analyze the video image itself, not the audio track

Patent Pending Technology– Combination of Markov Chain Theory and Neural Network Theories to form the Attrasoft Boltzmann Machine

(ABM) and the Attrasoft PolyNet (APN) algorithm– 10 years in research and development– 4 years in production deployments

Unparalleled Efficiency– Ability to rapidly fingerprint and identify clips of any length

Proven Speed, Scalability, and Accuracy– Fingerprints are a string of numbers– In large scale production with a major worldwide Media Intelligence Agency

Attrasoft’s secret sauce is a combination of proprietary algorithms that have been refined through on-going large scale deployments.

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Research & Develop Software Algorithms For Fast, Accurate, & ScalableImage Recognition

• TNS Media Intelligence• StoreEyes• Case Data• Lockheed Martin• Sandia National Labs

1997 2003 2007

Filter Videos & Images To Protect Copyrights

Image Recognition R&D

Deployment & Scaling Up Technology

Services For The Age Of User-Posted Content

Attrasoft’s Technology is Deployed In Various Large Scale Applications:

Attrasoft’s core technology is well beyond the product development risk stage. The core engine has been in development for 10 years & in large scale production for four years.

Attrasoft Product Evolution

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Media Distribution Pre-2006– Limited number of distributors that respected copyrights.

Media Distribution Post-2006 – MySpace and YouTube (fast, easy, free) have put distribution in the hands of

every-day users.– Digital content is portable.– Explosion of bandwidth & Web 2.0 applications makes media sharing fast &

easy.– Low cost of storage facilitates media piracy.

New online distribution platforms, like YouTube and MySpace, require new mechanisms for detection and measurement of digital content in order to truly commercialize the platforms.

In 2006, Media Distribution changed fundamentally.

Sample Application

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Sample Application

The user generated online video market (UGOV) exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. (Screen Digest)

By 2010 more than half (55%) of all the video content consumed online in the US will be user generated, representing 44 billion video streams. (Screen Digest)

Although accounting for more than half of all online video content consumed – user generated videos will make up just 15% of total revenues. (Screen Digest)

In the US, ad revenues will grow from $200m in 2006 to almost $900m by 2010. This represents only 15% of all online video revenues. (Screen Digest)

As broadcast TV, movies, and other professionally produced content gets moved onto the Internet, huge opportunities are emerging for vendors who provide hardware, bandwidth, and services. (In-Stat)

The user generated online video is growing & new media infrastructure is building out.

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Existing Marketplace Approaches

Human Labor – Problems (i.e, errors, cost, scalability, & speed) make the human

solution unfavorable in the long run.

Digital Watermarking – Watermarks can be removed.

Keyword

– Does not scale.

Content-based Recognition (audio, video, images, and text)

– Audio can be replaced.

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Attrasoft VideoFinder

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Attrasoft VideoFinder

Attrasoft VideoFinder™

matches a newly obtained video clip against a pre-established library of video clips.

Attrasoft FrameFinder™ searches video clips for an object specified by a key image.

Attrasoft FrameFinder™

searches live video for an object specified by a key image.

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Attrasoft VideoFinder Key Differentiators

High Accuracy Rates:

Can be customized to get 97.5% - 99.9% accuracy.

Real Time:

Can reach 100,000 to 1,000,000 frame-to-frame matches per second depending upon the processor speed.

Customized versions are faster.

Scalability:

Can be scaled to any size database via customization.

Customized Solutions Available !

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Other Attrasoft Products

ImageFinder™ is an Off-the-Shelf Application Software that enables System Integrators, Solution Developers, & Individuals to quickly test their own Image Recognition ideas.

TransApplet™

is a developer tool (.Net Class Library) that enables System Integrators, Solution Developers, & Individuals to quickly add Image Recognition capability to their products and services.

ImageHunt™

matches images on a website.

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