video recognition
DESCRIPTION
Video Recognition is the use of a second electronic device by television viewers to connect to a program they're watching. Video Recognition represents an attempt to make TV more interactive for viewers, and help promote social buzz around specific programs.TRANSCRIPT
VIDEO
RECOGNITION
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What is Video Recognition?
Video Recognition is the use of a second
electronic device by television viewers to
connect to a program they're watching.
Video Recognition represents an attempt to
make TV more interactive for viewers, and
help promote social buzz around specific
programs.
2nd screen is the
REVOLUTIONARY INNOVATION For Your Channel
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Why Video Recogntion?
• There are 147 millions odd smartphone users in India
• Population of India – 1.27 billion as on 2013
• 70% people are addicted to use smartphones or tablets while watching
TV
• How many of your ads or programs are interactive or action inducing?
• Smartphones and Tablets distract viewers & divide their attention
• Viewers get content on whatsapp, facebook, twitter or any other platform 3
Viewers are content hungry
Content is scattered and unstructured over internet
Viewers look for easy content with specific and focused approach
Viewers for no reason would go to smart phones while watching TV – it’s now a habit!
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According to a recent study
by Microsoft and
Wunderman,
69% of multi-screen
consumers feel that
accessing similar content
across different screens
makes content more
useful, relevant and
informative.
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2nd screen provides greater viewer interaction both in
real time and on a grand scale around popular TV
programs.
Networks such as The Discovery Channel are
engaging in conversations with viewers
and building a growing network of fans.
They use it as a platform that enhances the viewing
experience and relationship with the viewers
The Discovery network manages 70 Facebook fan pages with 40-
million fans and 20 Twitter accounts with 2.4 million followers. 6
The Idea behind the App is to:
Redirect viewers attention back to the main TV program or movie by creating a social network with the same interest, rather than losing them to an unrelated distraction like Facebook or whatsapp or any other!
Capture crutial user data
Analyze the consumer behavior. It can be a great report for getting new advertisers or target advertisers for target audience
An opportunity for social listening analytics that goes beyond traditional
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Ads can be added by the app content producers using click-through to purchase, providing that additional advertising and merchandise revenue.
Thus, a Second Screen Social Network is born for the broadcaster, advertiser, content provider or Production Company
Viewers are provided with a value-added experience that enhances your normal TV viewing.
And viewers don’t even have to take the additional step of visiting a website or access any content related to the advertisement or the program; it’s provided in a seamless, effortless experience.
8THIS WILL GO VIRAL….
Viewers are addicted to content on smartphones…. Any content!
Launch the app and
snap an image of the
show from the
television…
Connect to its
respective web
content instantly.
Match
2nd Screen for programs
Vote
Twitter / facebook
Latest Buzz
Watch Journey
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Launch the app and
snap an image of the
ad… Connect to multiple
options.
2nd Screen in ads
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Process - Poll
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Process - Poll
Click on discount to
avail exclusive offers
and discounts
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Be a part of the show (Online polls, suggestions, reviews, etc.)
Higher levels of interaction and engagement
Opportunity to get offers and discounts
Register for reality shows, offers, etc.
Convenient access to information
Social Media Connectivity
Click on a music video or a movie trailer to download and buy multimedia content (For eg. Songs, wallpapers, videos, etc.).
Click on a television advertisement or movie trailer to purchase clothes and accessories.
Puzzle Game.
OTHER Benefits More Ideations
ConnectEnjoy
Engage ExtendExpand
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Open the APP
and
2-finger snap
• 2 Finger snap feature patented in 165
countries
• German Technology
• Dedicated secured servers
Accessing content
Simplified & Glorified
Snap and share!! – social
buzzBenefits of 2-finger snap:
• Easy to focus
• Enables quick selection of desired content
• Effective solution when the screen is at a distance
Other Details
Please refer the excel file attached with this proposal in the same
email. It provides:
1. Commercials along with expected ROI
2. A feature to calculate your ROI based on your inputs, using
the drop-down in excel sheet
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