1 industry profile

HOTHUR STEELS

1. Industry profile:

India is one of hot spots for iron ore extraction and for the past three years has

been the largest producer of sponge iron (SI) in the world. Sponge iron also

known as direct reduced iron is extracted from iron and is used in the making of

steel with the global demand for steel over the past few years the sponge iron

industry has also seen a boom.

To facilitate growth of the steel industry, in 1985 the government has

relicensed the iron and steel industry and removed it from the list of industries

reserved for the public sector. Over the years pricing and distribution of steel

have also been deregulated. To support availability of adequate finance,

100percent foreign direct investment is permitted in this sector under automatic

route. Custom duty on raw material has been progressively reduced to meet the

requirement of the industry as also to reduce the cost of production of steel.

These subsidies and de-licensing have heightened the growth of the iron industry

in India. On the hand steel giants of the world like Pasco, mittal and domestic

dominants of steel market Tata , jindal have already routed huge investments (in

crores) in sponge iron and steel industry. On the other hand, 60% of the sponge

iron units are actually small scale industries. “Some of these are unreported fly by

night companies. Hence, it is quite impossible to ascertain the total number”!

Evolution of the sponge iron industry

Though the industrial application of sponge iron started early in the 1950s, it

could not fulfill industry expectations at that time being used as a

RK Inst of mgt and computer science 1

HOTHUR STEELSsupplementary material for feed / alternative to blast furnaces. The main

reasons were-

The gas based sponge iron plants could operate only were cheap (subsidized)

natural gas was made available.

Sponge iron furnaces could not be developed into a single entity to produce

liquid metals

Increased scrap availability that was being traded world wide As a furnace

raw material.

DEVELOPMENT OF COAL BASED SPONGE IRON PROCESSES

WITH PARTICULAR REFERENCE INDIA

A coal based sponge iron plant was first built in 1980 at a place called paloncha

in Andhra Pradesh which had a capacity of just 0.03 million tons per annum. In

a span of 20 years the industry has grown rapidly and the present estimated

capacity is nearly 4.5 million tones the industry has become well developed and

is presently operating in eight different states of India. For a direct reduction in

the inclined rotary kiln, ore and coal will normally pass through the inclined

kiln in counter current direction to the oxidizing flue gases in the freeboard.

After material heating, ore reduction and carbon gasification take place in close

association with each other. The volatile constituents of the coal and carbon

monoxide from the bed material are burnt, over the entire length of the kiln with

controlled amount of air, thereby providing the necessary heat required for the

metallization process. The rotary kiln discharge is cooled in a rotary cooler

connected to the kiln, screened and subjected to magnetic separation in order to

remove the non magnetic from the sponge iron.


HOTHUR STEELS

The sponge iron has of late come up as a major input material for steel making

through electric furnace route –both electric Arc Furnace and Induction

Furnace. Due to long gestation period, huge investments, dependence for coke

on foreign suppliers, etc. the steel industry is slowly diverting itself from blast

furnace route to electric furnace route and the requirement of sponge Iron is

increasing very fast. Another major reason is the global shortage of scrap. The

steel making furnaces in the eastern region use average 70% Sponge Iron in the

feed material for steel making. The future for the Sponge Iron is therefore quite

bright.

ROLE OF DRI (DIRECT REDUCTION IRON) IN ECONOMY

The steel is today considered as the back bone of Indian economy. The growth

of economy has a direct relation with demand of steel. With the present steel

intensity index, considering the (GPD) projection by the government. Of India,

growth of steel demand will be around 11% annually.

India China

Year 1952 1.5 1.5

Year 2005-06 43 340

PRODUCTION OF STEEL: (figures in MT)


HOTHUR STEELSIt is universally accepted that Indian economy is growing at very high rate

presently and demand for the steel is also showing an upward trend. Number of

units in operation – India 283 now DIR units have spread over state of Orissa,

Jharkhand, chattisgarh, west Bengal, Karnataka, tamilnadu, Andhra Pradesh

Gujarat and goa. India is largest producer of sponge iron in the world: in the

year 2006

India produced 13.9 million ton

Venezuela 6.2 million ton

Iran 4.3 million ton

Mexico 4.5 million ton

As per the national steel policy issued the ministry of the steel –India will

produce 110 million tons of steel by 2020.the requirement of sponge iron as

metallic will tons.

Projection for metallic requirement:

Year Route Melting scrap DRI

2010-11 Electric furnace

route

14 million 18 million

But availability of scrap is not likely to reach 11 million.


HOTHUR STEELS Today India produce 13.9 million tons of sponge iron, out of which 4.2

million ton is gas based and remaining 9.7 million ton is coal based.

India has a proven reserve of 410 million ton of high grade iron ore, another

440 million ton of high grade iron ore which will be established. India has

total 9992 million ton of iron ore reserves (as per IBM report of 1995).

India has sufficient non-cocking coal through of high ash low fixed carbon

grade. Coal is used as a reducing for sponge iron making in the furnace.

The availability of scrap of required quantum is unlikely and therefore scraps

needs to be replaced more and more by DRI.

Local supply of scrap is diminishing as generation of scrap in India due to

improvement of technology is getting continuously minimized.

As per World Steel Dynamics (WSD) –the Global shortage of scrap will

reach 68 million tons in the year 2010.

That means the scrap price will go up and availability will be a problem.

Today the international price for scrap is around US$390.00.

Due to soaring price of iron ore and coke, blast furnace is being set up in the

countries were iron ore or coking coal is available.

With resources available in India –Sponge Iron –Electric Furnace Route is the

most viable option for steel making.

As per MARRAKESH Round Table –the bond rate of import duty will go

down further.

And foreign countries are likely to invade Indian market.

We must produce steel at a cheaper cost to remain competitive and control

over domestic market.

DRI besed steel making is therefore the only answer.


HOTHUR STEELS 2 COMPANY PROFILE:

A. BACKGROUND & INCEPCTION OF THE COMPANY

The birth of Hothur steels was a long cherished dream came in the wake of

being in the iron ore mining business for over three decades. Blessed with

richest and largest deposits of best iron ore with Hothur steel’s sisters concerns,

Hothur Traders site situated at Sandur and Kariganur Mineral Mining Industries

site at Kariganur, Hothur Group established a record in export of iron ore.

Launching a sponge iron plant was an obvious choice and a stepping –stone for

setting up an integrated steel plant.

HOTHUR STEELS was incorporated in 2004. The company has set

up for production of SPONGE IRON based on Direct Reduction of Iron (DRI)

Technology. The plan was initially designed for 30,000MTPA and having

thought to enhance to double the capacity in couple of months.

Today HOTHUR STEELS stands for quality and trustworthiness.

HOTHUR STEELS is one of the struggles, adventure and achievement a human

chronicle of one determined man Mr.Darvesh Ahmed who is building a

powerful and unique business along with two sons Mr. Mohammed Asif and

Mr.Mohammed Tauseef gifted with vision and uncommon talents of officials

and workers.

The plant to accomplish the task of solid reductant based DR consists

of a Rotary Kiln which is the main process vessel, a raw material feeding

system, air fans mounted on the shell and also on the ground to supply of

oxygen required to the system, a rotary cooler to cool the Kiln discharge

material, product separation system, to separate the products from by products


HOTHUR STEELSand waste gas handling system to treat the Kiln flew gases and to maintain

positive pressure in Kiln and cooler system.

LOCATION

The plant located 10Km away from Bellary city, the city of steel making in

survey no.288/289 Halkundi Village on Bangalore – Bellary national highway

Road. Nearest Railway station and port at Goa are 8 and 320 Km away

respectively. The plant covers an area of 20 acres and another 200 acres is

acquired for further expansion of Blast Furnace and sinter plant.

CAPACITY

HOTHUR STEELS has 100X3TPD Kilns and manufacture 90,000mt per

annum.

H.DURVESH AHAMED

Graduated from Siddaganga Institution of Technology in Mechanical

Engineering by securing distinction. Soon after education, joined business of his

father, Late Sri.H.Hussian Peera, who is the founder of MBT group of

Companies. He has vast experience in the field of Mining using the latest

Machines such as HM Front –end loaders, Hydraulic excavators, compressors

Heavy Earthmovers Machines etc. The production of Mines namely H.T,

KMMI, MBT, TM, TMC range from 1 lake per month 20 tons per annum.

After gaining vast experience in mining, diversified in the field of steel

(Sponge division) and successfully established 100 TPD plant at Halkundi


HOTHUR STEELSVillage Bellary district in the name of HOTHUR STEELS with his

foresightedness, we hope HOTHUR STEELS will grow enrolment in

H.MOHAMMED ASIF (PARTNER) From Left

Graduated from Veerasiva Collage in the field of BBM. During the year 2003-

2004.

H.MOHAMMED TAUSEEF (PARTNER) From Right

Who has gone to Australia for his Masters degree in Business Management.

B.NATURE OF THE BUSINESS CARRIE

HOTHUR STEELS was established in September 2004 to produce high quality

sponge iron. This product was used initially in Induction furnace as a reducing

agent for reducing Carbon in the scrap.

Sponge iron is a metallic product is produced by direct reduction of iron

ore or pellets in the solid state (i.e. without the material going into the liquid

phase as is the case in the blast furnace, which is the conventional route for

converting iron ore into iron). It is also known as Direct Reduction Iron

(DIR).The final product after such direct reduction contains a large percentage

of metallic iron with revels of metallization up to 90% and the balance being

some amount of reduced iron oxide and the gangue in the ore. The Sponge Iron

has a highly porous structure when viewed under the microscope and hence this

product is called “Sponge Iron”.


HOTHUR STEELSUSE OF SPONGE IRON

Sponge iron is a part –substitute for steel scrap in the manufacture of steel scrap

in the manufacture of steel by electric arc furnaces and induction furnaces (i.e.,

the secondary sector). Steel melting scrap is primarily required for using as a

feed material in all mini steel plants, which also use scrap for melting in electric

arc furnaces/induction furnaces for manufacturing steel. Due to acute a shortage

of scrap worldwide, sponge iron has become the only alternative feedback for

secondary steel making and hence its demand is growing day by day.

MANUFACTURING PROCESS

Iron ore and non coking coal are the prime raw material for the production of

sponge iron. These are charged into a rotary kiln in requisite proportion along

with some dolomite. Coal plays a dual role in the process by acting as a

reductant as well as a fuel for providing heat to maintain the requisite

temperature inside the kiln at 950-1050c. The reduction process in solid state.

The crucial factor in this reduction process is controlled combustion of coal and

its conversion to carbon monoxide to remove oxygen from iron ore.

The overall process requires duration of ten twelve hours inside the kiln, during

which iron ore is optimally reduced and discharged to a rotary cooler for

cooling below 120 degree Celsius before coming out into into the finished

product circuit. The process sponge iron making aims to remove oxygen from

iron ore. When that accurse, the departing oxygen causes micro pores in the ore

body making it porous. The final product, when observed under microscope,


HOTHUR STEELSresembles a honeycomb structure looking spongy in texture, hence the name

sponge iron.

PLANT


HOTHUR STEELS 3. VISION AND MISSION & QUALITY POLICY

VISION

To set up an integrated steel plant of international standards and offer best steel

to the global market and stand ahead among the steel manufacturers. HOTHER

STEELS are in pursuit of this goal from day one and are well on the way of

achieving pinnacle of glory. It would be their constant Endeavour as they move

ahead to improve their standers to meet customer expectation by adopting

innovative methods by keeping a constant vigil on the global market demands

MISSION

Setting out to offer quality product to the global market by exercising control

over every step of the process, investing in research & development to establish

global standards, maintaining business ethics and nurturing the talents of the

work force by providing the right ambience and amenities. Planning to establish

a co gen power project from the wasteful emission of gas, an endeavor to

maintain the ecological balance is our mission statement.

QUALITY POLICY

In a fiercely competitive iron ore trade in the world, HOTHUR STEELS strive

to stand at peak by maintaining high standards from blasting of ore, excavation,

screening and grading at site, transportation of raw material by their own means,

in-house grading, purification and sorting out the produce all set to global

standards to be the best in the business. HOTHUR STEELS iron ore and sponge


HOTHUR STEELSiron are accepted by clients across the globe go to prove our commitment to

quality. Aspiration to be the best in the business and believing in their innate

strength to face the challenges to bring out the best, in them combined with the

urge to serve the society, offering employment to the youth of the region, and

safeguarding the environment by adopting latest technology in manufacturing,

are the valuable and cherish able qualities of the promoters of the Hothur steels.

PRODUCT/SERVICE PROFILE

PRODUCT RANGE

PRODUCT RANGE AND NOMINAL WEIGHT:

Size of Bar

(mm)

Cross - sectional Area (mm2)

Negative Section Weight

Standard Section Weight

Positive Section Weight

BMM TMT

8 50.3 0.363 0.395 0.427 0.383 – 0.407

10 78.6 .0568 0.617 0.666 0.598 – 0.636

12 113.1 0.817 0.888 0.959 0.861 – 0.915

16 201.2 1.454 1.58 1.706 1.548 – 1.612

20 314.3 2.272 2.470 2.668 2.421 – 2.519

25 491.1 3.542 3.850 4.158 3.773 – 3.927

28 616 4.444 4.830 5.216 4.782 – 4.878

32 804.6 5.805 6.310 6.815 6.247 – 6.373


HOTHUR STEELSSponge iron is a metallic is produced by direct reduction of iron ore or pellets in

the solid state (it without the material going into the liquid phase as is the case

in the blast furnace, which is the conventional route for converting iron ore into

iron). It also knows as direct reduced iron (DRI). The final product after such

direct reduction contains a large percentage of metallic iron with levels of

metallization up to 90% and the balance being some amount of reduced iron

oxide and the gangue in the ore. The sponge iron has a highly porous structure

when viewed under the microscope and hence this product is called “sponge

iron”

The main raw material required for the proposed iron plant are:

IRON ORE, COAL, AND LIMESTONE.

IRON ORE

In sponge iron making iron ore is reduced in solid state. Unlike in the

conventional steel melting process; the gangue content of iron ore cannot be

separated as a slag. Therefore, becomes imperative to select an ore with a high

Fe content and a low gangue content to optimize yield during steel making.

Apart from this to ensure a better kiln campaign life and output, the iron ore is

made to undergo a series of other tests viz. shatter, tumbler, and abrasion


HOTHUR STEELSindices, reducibility etc. the iron ore used in hematite with an Fe content of 62-

66% having low decrepitating characteristic. In the initial days the iron size was

kept at 5-20mm and was washed in a scrub but presently it has become a

standard norm to use 5-18mm ore as feed for a large kiln without scrubbing

and /or washing. This has resulted in reducing the cost of iron ore fed to the

kiln. The consumption of iron ore has also decreased from about 1600kg per

tons of sponge iron to 1500kg levels mainly due to better understanding of the

process, improvements of the equipment and increased level of automation.

coal

Important factors determining coal quality are:

Chemical properties such as fixed carbon, ash content, volatile matter, etc

physical properties viz. reactivity and ash fusion temperature.

Non- cooking coal is being used having certain important parameters considered

necessary for the direct reduction of iron ore viz. reactivity, ash softening

temperature, caking and swelling indices and sulpher content, etc. in India the

availability of these coals is very low due to government monopoly even though

Abundant resources of non cooking coal are available. Initially, only B grade

coals were being consumed whose availability has now become scarce. The

industry has successfully adopt measures to utilize C and G grade coals through

better process control, installing raw material heating system, shale picking

belts and coal washing plants. With these measures the coals cost has been

reduced by nearly20-30% when compared with the usage B of grade coal.


HOTHUR STEELSDOLOMITE

Dolomite acts in process as a desulphuriser, removing sulphur from the feed

mix during the reduction process. It is mixed in small proportion along with

other raw material before charging into the kiln. Dolomite is mainly used as a

desulphurisenr agent to prevent the pickup of sulphur released by the burning of

coal inside the furnace. The initial specification for dolomite was 1-4mm, later

it was found that 4-8mm dolomite was far more suitable by which the

consumption can be reduced by 50% this was mainly due to the fact that lot of

dolomite fines were being lost to waste gases and with 4-8mm fraction this loss

was minimized.


HOTHUR STEELSPROPORTION OF GOOD GRADE SPONGE IRON

Proportion of sponge iron

constituent percentage

A chemical

Fe, total 90-92

Fe metallic 81-84

Metallization 90

Sulphur 0.03 max

Phosphorous 0.05 max

carbon 0.10 max

Gangue content

B physical 6-8

Size lump +3 mm

fines -3 mm

Bulk density 1.6-2.0 MT/m3

Inherent density 3.5MT/m3(approx)

FEATURES OF SPONGE IRON

High iron content and high degree of metallization

Uniform and consistent quality

Lower sulphur and phosphorous content

Negligible tramp element

Minimum dust generation during material handling


HOTHUR STEELS Good flow ability in bins, pipes, and conveyors for continuous and trouble

free charging

Superior technical support to induction furnace operators

E .AREA OF OPERATION

HOTHUR STEELS operates regionally since its head office is located at

Bellary. There is no existence of any branches.

F.OWNERSHIP PATTERN

HOTHUR STEELS is a partnership firm carried by H.Mohammed Asif and H.

Mohammed Tauseef with an initial investment of Rs.3.43 crores. The

contribution of partners to the firm is in equal ratio and it was 50 employees in

2004.

G. COMPETITORS INFORMATION

HOTHUR ISPATH

Location: velivelipuram, Bellary.

Total output: 200 tons per day

EMBITEE (MBT)

Location: veniveerapur, Hospet road, Bellary

Total output:200 tons per day


HOTHUR STEELS JANAKI STEELS

Location: near sidiginamola Bellary

Total output:600 tons per day

BENKEKA STEELS

Location: Belegal village, Bellary.

Total output: 200 tons per day.

H.INFRUSRACTURE FACILITIES

Infrastructure facilities mean the basic requirements that the company should

look after in order to ensure free flow of activities

LAND

The land is located on the main road, it is well connection by road & it is very

near to iron ore availability. There is amble land available for the unite

including sponge of iron ore & coal further land is also available for future

expansion for power plant or induction furnace with rolling mill. The

requirement of raw material to every ton of sponge iron production is more than

3 times, meaning for every 3 tons of raw material 1 tons of sponge is produced

hence transportation cost of raw materials takes an important role. It is here that

the situation of land is very important & it should be very near to raw materials

sourcing.


HOTHUR STEELSWATER

The underground water level is very good .tube well will be put to draw water

from the ground. The recharge of the ground water is also very good keeping in

view the hilly area of Bellary. The water is used for to bring down the

temperature of Iron ore which is heated in the kiln. The water will be recycled

every time and the loss of water is only due to evaporation.

POWER AND FULE

GESCOM will be approached and there should not be any problem in obtaining

power from the government ,However a D G set will be procured locally.LDO

will be used for initially heating , which also be procured locally .

CANTEEN FACILITIES

Canteen facilities are made available to the employees inside the premises.

TRNASPORTATION FACILITY

Transport facilities are provided to the employees.


HOTHUR STEELSSAFETY

At the work place to avoid the accidents the workers are provided with gloves,

helmets and eyeglasses .Harmful chemicals mixed water is passed through a

canal then it is filtered more than six times. All safety measures are taken to

avoid fire and other accident.

HEALTH CARE CENTER

Health care center is maintained inside the premises so as to ensure immediate

treatment for some accidents and the employees can go for treatment if they are

ill at the working hours.

LIGHTING AND VENTILATION

Proper lighting and ventilation are provided at the work place to ensure the

smooth flow of activities.

CRISIL the rating agency has rated HOTHER STEEL as “SME-3”

HOTHER STEELS received ISO 9000-2001 certificate


HOTHUR STEELS

Market leader in southern India, strong brand, superior quality of product.

Forward integration by expansion in steel melting shop would make used of

in-house power and result in higher value added products with better

margins

Ensuring better utilization of capital by following the principles of liquidity,

profitability and safety.

K. FUTURE GROWTH AND PROSPECTUS

Plans are afoot up a power generation unite from the waste gas produced in the

sponge iron manufacturing process, which is presently let in the atmosphere.

The co- generation integrated steel plant, rolling mills are likely to come up in

the near future. To produce best quality iron and steel product as per domestic

and international market and to achieve and practice in every field. Giving due

weight age to the development of HR available in the organization and to set

up an integrated steel plant with latest technologies, establish leadership, and

contribution to national wealth and ultimate to become one of the past

integrated steel plants in India.

To create a marketing team in Hyderabad and Bangalore and steels office in

Bangalore.


HOTHUR STEELS3. MCKENSY`S 7S FRAME WORK WITH SPECIAL REFERENCE TO

ORGANITION UNDER STUDY.

The famous U.S consultant Me Kinsey's and the company developed holistic

approach towards the end of 1970 for diagnosing the cause of the organizational

problems and formulate the project for the improvement of the physical and

fiscal health of the company.

The 7-S model is a tool for managerial analysis and action that provides a

structure with which the whole of the organization can be considered so that the

organizational problems can be diagnosed and a strategy may be developed and

implemented. The 7-S model is a framework for analyzing the organization and

their effectiveness as a whole.


STRUCTURE

SHARED

VALUES

SYSTEMS

STYLE

STAFF

STRATEGY

SKILLS

HOTHUR STEELS

The 7-S diagram illustrates the multiply, interconnectedness of the elements

that design an organizations ability to change. The theory helps to change the

managerial thinking about how the companies can be improved.

Framework of Mckinsey's 7 - S model

1. Shared value: The interconnecting centre of Mckinsey's model is shared

values. What does the organization stands for and what it believes in; central

beliefs and attitudes.

2. Strategy: Plans for the allocation of firm's scarce resources, over time, to

reach

identified goals; Environment, competition, customers.

3. Structure: The way the organization's units relate to each other. Centralized,

functional division (top down); decentralized; matrix, network, holding, etc,

4. System: The procedures and processes that characterize how important work

is to be done.

5. Staff: Numbers and types of personnel within the organization. Promoters of

the company and the qualities of the key staff.

6. Style: cultural style of the organization and how key managers behave in

achieving the organization's goals.

7. Skill: distinctive capabilities of personnel or of the organizations as a whole.


HOTHUR STEELS

STURCTURE

Organizational structure refers to the basic hierarchical procedure in which the

organizational carries out their business and accompanying baggage that shows

whose tasks are divided and integrated.

Pascale and Athos in their book “The Art of Japanese Management” says that

“Organistional structure emphasis that the quality of management depends on

the goodness of which amongst all those key managerial dimensions”

PARTNERS

Mr. Mohammed Tauseef (partner)

Mr. Mohammed Asif (Managing Partner)

GENERAL MANAGER

Mr. Anand Raman

DEPUTY GENERAL MANAGERS

Mr. Sheikh (Sponge Iron Division)

Mr. Palguna Rao (Rolling Mill)

Mr. Krishna Mohan (Power Plant)

OTHER KEY EMPLOYEES

Mr. Feroz (process Manager)

Mr. Durgappa (Quality Manager)


HOTHUR STEELS

Mr. Vira Muthu (Electrical Manager)

Mr. Ismail (Mechanical manager)

Mr. Sajid Pattankar (Purchase manager)

Mr. shaik (finanace Manager)

They are seven departments in the organization structure :

Process department

Quality department

Electrical department

Mechanical department

Purchase department

Marketing department

Finance department

Human resource department


HOTHUR STEELS 4. FUNCTIONAL DEPARTMENT

PROCESSING DEPARTMENT

Here I can say that processing department is the heart of the industry. In this

department the employees have been working on the processing of the

production. In sponge iron industry maintaining quality is very important. In

getting quality output the procedure of processing takes a vital part like in what

proportion the raw materials are to be used; in what time it is to be released etc.

QUALITY DEPARTMENT

The two main functions of quality department are:

To check the quality of raw materials i.e., Iron are, Coal, Dolomite used in

the production of sponge iron. To check the quality of the sponge iron used in

the production of steel.

Iron ore Specification

Fe (T) 62% - 65%

Contamination maximum 10%

Hardness of ore above 80%

Coal specification:

Factors determining coal quality are: Chemical properties such as fixed carbon,

ash content, volatile matter, etc. The quantity depends upon the quality of coal


HOTHUR STEELSDolomite:

Dolomite is used to reduce sulphur in coal. The content of Loss On Ignition in

Dolomite must be 40%.

To check the quality of sponge iron to ckect the quality of the sponge iron

produced by the HOTHUR STEELS

ELECTRICAL DEPARTMENT

This department deals with electrical aspects of the company. They have been

working on wiring, checking the motors which are very important in running

the plant, checking the power fluctuations in the plant etc.

MECHANICAL DEPARTMENT

This department deals with mechanical function of the company. Some of their

works are erection. maintenance of the plant etc. Their role is considerable in

this industry.

PURCHASEDEPARTMENT FUNCTIONS

Approval of MRP and market selection

Selection of vendors

Flooting of inquiries

Study of offers and seeking techno-commercial clarification from the

supplier/user.

Preparation of comparative statements

Analysis of offers and preparing purchase proposals

Approval of purchase proposals


HOTHUR STEELS Generation of purchase order

Approval of purchase order from competent authority

Issue of purchase order to the vendors

Preparation of cheques for advance payments

Preparation of L/C incase of foreign purchases, wherever applicable

Follow-up of materials being purchased from local market by buyers

MARKETING DEPARTMENT


HOTHUR STEELSMarketing is a social process by which individuals and groups obtained what

they need and want through creating, offering and freely exchanging products

and services of value with others.

AIM OF MARKETING

To know and understand the customer so well that the product or service first

him and sells itself. Ideally marketing should result in customer who is ready to

buy. All that should be needed then in to make the product or service available.

QUALITIES OF THE BILLETS:

No impurities VIZ. slag inclusion, refractory inclusion

No piping and blow holes

Superior Surface finish without defects

Consistent properties thought the length


HOTHUR STEELS

HKT TMT Rebar’s

BMM ISPAT LTD., TMT WITH QST PROCESS.

AT BMM ISPAT LTD., we manufacture high strength TMT steel garbs

for concrete reinforcement. Using the latest technology and maintaining

international standards, we have the ability to clear to customers around the

globe. Our intention is to provide internationally competitive high strength bars

with improved ductility which ensures safety of structures in the Indian

Construction Industry.

To this end, we have adopted the latest and highly recommended TMT (QST)

technology and testing facilities to give our esteemed customers the best.


HOTHUR STEELSPLANT INFORMATION

BMM ISPAT LTD., Has installed a modern Rolling Mill plant with

precision equipment to produce BMM TMT bars.

BMM TMT bars ensures a high elongation value of 16-22% rendering

them more safe when used in construction.

The use of BMM TMT ensures reduction in steel consumption by a

minimum of 15-25% with a definite saving in cost by 10-18%.

TMT TECHNOLOGY

The steel of BMM TMT is made through a superior process: Sponge Iron

from quality iron ore is melted in an Induction Furnace and cast into Billets by

Concast machine.

The Billets are further heated in reheating furnace for better

recrystallization to ensure uniformity of mechanical properties. Then each billet

is discharged into the Rolling Mill Stand. After finishing the last stand, the bar

enters a Water Quenching system where bar receives sudden and intensive

cooling. This reduces the temperature and results in hardening of the surface

layer into a martensitic structure. The core dissipates head and the center

becomes a fine grained ferrite-Pearlite structure. The resultant bar has a

combination of high strength and high ductility.

BMM TMT bars have all desired mechanical properties for better

reinforcement and do not require the addition of costly of alloying elements.


HOTHUR STEELS FUNCTIONS

Keep a watch on the market conditions.

Branch officials & Agents should always be in touch with customer.

Orders are always taken on first cum first basis and credit sales are

negotiated only after knowing buyers credibility and prior approved of

management.

Receiving order acceptance.

Receiving & solving customer problems.

MARKETING MIX OF THE HOTHUR STEELS

PRODUCT Sponge iron

QUALITY High quality

BRANDING HOTHUR STEELS PVT LTD

PACKING Not required

COLOR Ash

After sales service Good


HOTHUR STEELS

PRICE

CASH as price is fixed by the sponge iron

TRANSACTION association it can’t be change. It is useful to

Maintain good and healthy relation with the

Competitor.

CASH DISCOUNT it is left to the company whether to discount

Or not if it is paid from cash.

CREDIT PERIOD 10 to 15 days

PLACE

CHANNELS OF direct selling and commission agents.

DISTRIBUTION

MODE OF By truck only

TRANSPORT

PROMOTION

PUBLIC RELATION Good relationship

ADVERTISING & Not needed

PUBLICITY


HOTHUR STEELSCHANNELS OF DISTRIBUTION

Supplying finished goods to customers through agents

Prince 45 steels Kannur, Kerala

Meenakshi bright steels Bangalore

Maharishi alloys ltd Bangalore

JBA steels pondicherry

Sharma steels pvt ltd Hyderabad


MANUFACTURER

INDUSTRIAL CUSTOMER

SALES AGEN

HOTHUR STEELSSupplying finished goods directly to customers

Sri Hari mataliks Aurangabad

Ralco iron Silvasa sunder ISPAT ltd

SicunderabaRoshan traders Bellary

Mangal iron pvt ltd Goa


HOTHUR STEELSFINANCE DEPARTMENT

Finance department is the blood of any business organization to survive. Any

organization handicapped by finance will never complete and ultimately results

in failure and a burden to economy. Finance department is concerned with

planning and controlling of company financial resources. The finance

department of HOTHUR STEELS is contributing towards the effective

functioning of the department.

FUNCTIONS

Finance department is looking after funds inflows and outflows of the

company. Mainly the inflow of funds is coming through by letter of

credit, cheques, & drafts.

On import of coal the company is opening letter of credit to make the

payments to seller or exporter.

CREDIT DURATION

Normally the credit duration is 7 to 10 days for specific customers for

making huge turnover in academic year and who has maintained good

relationship with company by making prompt payments

COSTING

This is the major head where the company is going to reduce cost of

production by consuming iron ore and coal and at the same time the

department will plan to get the material at best price where the cost can

be saved.

AUDITING PARTMENT


HOTHUR STEELSHOTHUR STEELS has appointed internal auditors to verify the accounts

frequently on quarterly basis. Finally a financial account is certified by

chartered accountant (CA).

MIS HOTHUR SHEETS

BELLARY

TRADING & PROFIT & LOSS ACCOUNT FOR THE YEAR ENDING

1.03.07

Dr Cr

PARTICULARSAmount ( In

Lakhs)PARTICULARS

Amount ( In

Lakhs

To Opening Stock 113.15By Sales of Sponge

Iron4590

To Raw Material By Closing Stock 20

Consumption 3154.53

To spares

Lubricants

Repairs

Wages

Bonus


HOTHUR STEELS

Fringe charges etc 453.49

To Gross Profit cld 888.83

.

4610 4610

Financial Charges By Gross Profit bid888.8

3

( Bank Charges, Letter

of

credit, Commission

Charges) 23.94

Office Maintenances Other Receipts

Int Received ITom

Bank

42.72 ( FD ) & other Receipt 37.20

Professional Charges 8.34

Plant and Machinery 102.64

Maintenances

Rates and Taxes 33.78

Traveling and


HOTHUR STEELS

Miscellaneous

Expenses19.30

Administrative and

Operating Expenses 187.01

Vehicle Maintenances

&

Salaries 70.75

Net Profit(transferred

to437.55

partner's capital)

926.03 926.03


HOTHUR STEELSM/S HOTHUR SHEETS

BELLARY

BALANCE SHEET AS ON 31.03.2007

LABITES Amount (In

Lakhs)

Assets Amount (In Lakhs

PARTERS CAPITAL FIXED

ASSETS

A/c

Ahmed : 2005.51

Asif : 25.52

Tauseef 194.52

2457.15

IN

MOVABLE

PROPERTY

Factory land at

Halkundi Land

at T. Budihal

Assets as per

Dep Schedule

1958.03

Loands

Ing Vysya Bank Term

Loans : 1853.29

SBI : 199.59

2052.88

CAPITAL

WORK IN

PROGREES

1054.55

VEHICAL LOANS

M/s Sundaram

Finance,

Bellary

948.90

CURRENT

ASSETS

DEPOSITE

Bank Deposits

863.03

CURRENT 948.90 CURRENT 863.03


HOTHUR STEELS

LAIBITIES

Sundry Creditors

ASSETS

DEPOSITE

Bank Deposits

Advance’s against

Supply of Materials551.60

OTHER

CURRENT

ASSETS

CENVAT

Receivable

Service Tax

Receivable

Sundry debtors

Income Tax

630.12

EXPENSES

PAYABLE49.47 Closing Stock 1420

Cash in Hand 5.20

Cash @ Bank 61.40

6103.43


HOTHUR STEELS HUMAN RESOURCE DEPARTMENT

OBJECTIVES OF HRM

Social objectives

Organizational objectives

]Functional objectives

Personal objectives

SOCIAL OBJECTIVES

The social objective of HRM is to seek and to ensure that the

organization becomes socially responsive.

ORGANIZATIONAL OBJECTIVES

It makes sure that HRJ\,1 is not a standalone department but rather a

means to assist the organization with its primary objective.

FUNCTIONAL OBJECTIVES

It reminds the HRM that it has only functional value and should not

become too expensive.

PERSONAL OBJECTIVES

It assists employees in achieving their personal goals.

FUNCTIONS

WORKING ENVIORNMENT

Maintaining safety and cleanliness measures.

Control of effluents.

Convenience and comfort during work that is operative's posture, seating

arrangements.


HOTHUR STEELS Workmen safety measures like maintenance of machines and tools,

providing guards, helmets, goggles, etc.

Workshop sanitation and cleanliness, temperature, humidity ventilation,

lighting, etc.

Yearly gifts are provided to employees.

EMPLOYEE AMINITIES

Drinking water.

Canteen.

Cloak rooms, rest rooms, etc.

Transportation.

WORKERS HEALTH SERVICES

Dispensary

Ambulance

Emergency aid

Medical examination

Giving tips on health

SKILLS

Skills are considered as "One of the most crucial attributes or capabilities

possessed by the organization". The term skills include those characteristics or

strengths which most people use to describe the Company.


HOTHUR STEELSHOTHUR STEELS skills are classified on O&M basis (outsourcing and

manpower basis) and hence there is no scope for on the job and off the job

training.

As the company wants to avoid risk of formation of labour union in their

organization, the company has adopted the labour contracts who will maintain

the labour force and they will be wholly responsible for the laborers. The

company just gives the contracted amount to the labour contractor for the work

rendered by them, who in turn pay the workers. No matter how much man

power the contractor uses the given task should be completed by the contractor.

It is the responsibility of the contractor to develop the skills needed so that he

gets good margin with skilled workers. So, the company also saves by not

providing training, which is done by labour contracting agency. The other

advantage is that there will be no labour unions which may lead to strikes,

lockouts and the employees above the lower level of the organization are given

on-the-job training by the concerned department supervisor or the immediate

superior of the trainee/ employee. This will enhance the knowledge of the

trainee as he will learn while the job and know his mistakes, which he commits,

which will be corrected by his superior.

CLASSIFICATION OF SKILL IN HOTHUR STEELS

Executives

Non Executives

Technicians

Workmen


HOTHUR STEELSHOTHUR STEELS

The qualification required fro the staff are described according to the authority

and responsibility and nature of work carried

EXECUTIVES

Qualification

MBA, MSW

Experience of 10 to 12 years.

Skills required

Forecasting, policy framing, establishing objectives, formulating

supporting plans.

NON EXECUTIVES

Qualification

Bachelor degree (B.com, B.A, B.Sc) and requires relevant experience in

the

Respective positions.

Skills required

Clerical skill, accounting knowledge, finalization of accounts, statistical

skill


HOTHUR STEELSTECHNICIANS

Qualification

Diploma in mechanical, electrical & electronics and ITI.

Skills required

Tools handling, welding, handling heavy earth movers etc.

WORKMEN

Qualification

Basic education i.e.; 7th, SSLC, PUC

Skills required

Tools ha.'1dling, work under the supervision of the technicians.

STYLE

Style of the organization is the evident through the patterns of actions taken by

the member of the top management team over a period of time. Reporting

relationships may also convey he style of the organization. The organization

adopts both top down as well as bottom-up approach in various situations: As in

case of making major decisions like policies, procedures discipline this task will

be under taken by the top management and the other like:

How much to produce to get desired profits

What policies and procedures should be adopted by the company

The strategy which is to be adopted by the company to achieve the goals

and objectives.


HOTHUR STEELSIn case of making technical decisions like how much raw material is required

to produce certain amount of output, what sort of quality of raw materials to be

purchased these all decisions are taken by the middle level management. Here

the memorandum will be prepared by the middle level management by

concerning the production department and all related departments and this is to

be approved by the top management so, here the bottom-up approach is adopted.

DECITION FLOW SYSTEM IN THE ORGANISATION

partner

General Manager

Deputy general manager

Officers’ workmen laboures

Permanent(Experienced/skilled) Trainees, Apprentices,causuals(skilled/unskilled)


HOTHUR STEELS According to Mckinsey's 7s model strategy can be defined as "A coherent set

of actions aimed at gaining a sustainable advantage over competition,

improving

position vis-a.-vis customers, and allocating resources".

The following strategies are implemented by the HOTHUR

STEELS: IN RELATION TO COMPANY

PRICING STRATEGIES

The company follows cost plus profit-pricing strategy means the strategy

followed by the company to fix up the price for its products. The purpose

behind is to increase the turnover and to sell is products at lesser prices than its

competitors .The factors those affect the pricing strategies are as follows:

RAW MATERIAL COST

The company is using various raw materials for the production of finished

products for example iron are, coal, and dolamite while pricing its products

company considers the raw material cost. Raw material accounts for about 68%

of the total cost. Increase in any of the above raw materials would lead to

increase in price of the products for example increase in the iron price from 110

to 210 led the company to increase its prices.


HOTHUR STEELSCONVERSION COST

This includes the labor cost and manufacturing cost such as power, fuel etc

those are directly connected with production. Labor cost varies from time to

time because of

changing cost living due to inflation. If the cost of living increases as per the

payment of wages act the dearness allowance should be increased

proportionately. This lead to increase in the prices of the product.

PROFIT MARGIN

As it is stated above the company follows the cost plus profit pricing. The profit

is calculated as a percentage of total cost and added to the total cost to arrive at

the selling price. The percentage varies from customer that may be different for

the dealer and customers.

DISCOUNT

Discount is the important part in the promotion of the product and in order to

snatch the product from its competitors.

COMPETITORS PRICES

Company need to take into consideration the prices of the competitors but the

company mainly concentrates on the cost plus pricing it can reduce its

percentage in order to snatch the orders from its customers. The company's

prices are relatively lesser than its competitors. The above would largely

contribute for the production strategy of the company.


HOTHUR STEELSSYSTEM

System refers to all the rules, regulation and formal procedure and informal that

complement organizational structure. It includes buying and selling, planning

and control system, capital budgeting system, recruitment, training and

development schemes.

SYSTEM FOLLOWED IN PURCHASE DEPARTMENT

INVENTORV ACTIVITIES

Inventory is very important for the smooth flow of production process. Thinking

about inventory is simple but handling becomes very critical for the

manufacturing concern. Every additional unit of inventory increases the

manufacturing cost.

Inventory forms the core part of the daily operations of the organization. As the

inventory forms the core part of the organizations working the management has

a Very efficient inventory control system.

THE INVENTORY SYSTEM CAN BE EFFECTIVE WITH THE

FOLLOWING POINTS

For user MR (material requisition)

Receipt of MR (material requisition) from user

Scrutiny of MR and finalization of market

Conversion of MR to MRP(material requisition for purchase order)

Forward MRP for MSM's(purchase manager) approval


HOTHUR STEELSFor stock replenishment

Generation of replenishment report.

Preparation of MRP worksheet

Scrutiny of MRP worksheet

Finalization of quantity and market

Conversion of MRP worksheet to MRP

Forward of MRP to MSM's approval

General

Generation of replenishment report for protected items(high value items)

and forward it to user

Preparation of S(stock)-type item issued report and send it to user

departments .

Preparation inventory analysis report

Creation and updation of part IDs

Follow-up with purchasing for delivery of materials

Co-ordination with suppliers for contract items such as chemicals,

explosives, gases, oil and lub etc.

Conversion of stock codes based on the past consumption of the items.

Enter the replenishment data in the appropriate field

Develop/modify the system reports/ programs with the support of IT

departments

Day to day correspondence with user departments, purchasing,

contractors etc.


HOTHUR STEELSORDER EXECUTION SYSTEM

Approval of MRP and market selection.

Selection of vendors.

Flooting of inquiries.

Study of offers and seeking techno-commercial clarification from the

supplier/user.

Preparation of comparative statements

Analysis of offers and preparing purchase proposals. Approval of

purchase proposals

Generation of purchase order

Approval of purchase order from competent authority

Issue of purchase order to the vendors

Preparation of cheques for advance payments

Preparation of L/C incase of foreign purchases, wherever applicable.

Follow-up of materials being purchased from local market by buyers

Co-ordination of repairs

STAFF

Staffing is the process of acquiring human resource for the organization and

assuring their potential to contribute to the achievement of the organizational

goals. Staffing includes the selection, placement, training and development of

appropriate qualified


HOTHUR STEELSEMPLOYEES

It is standard selection process has the following steps screening application

forms, selection test interview, checking of references and placement.

The entire staff of HOTHUR STEELS can be classified into:

Executives

Jr. Officers

Workmen

Technical

Mechanical

Clerical

EXECUTIVES

Executives are designated at the top level; they perform policy framing,

Strategy formulation, delegation of authority & over all control of the

Organization.

Duties and responsibilities of Executives:

Duty to recruit the number of candidates as required in the organization,

list of persons joining on transfers from other project and persons on

transfer from this project etc are maintained.

Policy framing, welfare establishment, promotion assessments, industrial

relations, general administration.


HOTHUR STEELSJr. OFFICERS

They are designated at middle level management they follow top level

instruction and play liaison role. And they are in execution of work.

Duties and responsibilities:

Deals with purchase of required items for the project. The purchases are

made on the basis of issue of limited tender enquires and receiving

quotations, scrutiny of offers by committee, placing order etc.

Deals with maintaining stock of heavy earth moving equipments i.e.

spares etc, maintaining of records etc. The sub stores also deals with

keeping stock of spares etc.

The items of moving and non-moving nature also deal with the scraps.

WORKMEN

Duties and responsibilities:

They have to work under the instruction of the technicians.

They have to report the daily activities to the concerned supervisors.


HOTHUR STEELSTECHNICAL STAFF FOR MECHANICAL MAINTENANCE

Duties and responsibilities

Preparation, revision and release of engineering and electrical

specification

Preparation, revision and control of drawings and release of material risk.

Validation of design of products

Effective implememation of the design changes.

Maintenance of national and international standards

Inspection of incoming products received at stores or at supplier's

premises to specified requirements.

Releasing of accepted products for the further process.

Evaluating quality rating of suppliers

Ensuring quality of rating suppliers

Ensuring the proper identification! inspection and status of products.

Re-inspection / Re- testing of products, which are reworked or repaired to

meet specified requirements.

Realizing of accepted products for the further process.

Ensuring the proper identification! inspection and status of products.

Re-inspection! Re-testing of products, which are reworked or repaired to

meet specified requirements.

Quality information and reporting.

Periodic calibration of instruments as per documented process.

Arranging for repair! rectification! disposal of measuring instruments.

Planning for the new instruments/ organizing calibration function from

external agencies.

Maintenance of computer hardware accessories.


HOTHUR STEELS Maintenance/ Modification! Development of computer software.

Soft revalidation.

Preparation general assembly drawing of jigs, fixtures, dies, tooling,

storage devices and gauges.

Revision of drawing with design changes.

MATERIAL CLERK

Duties and responsibilities

Receiving material as per delivery challan / Invoice/ Credits, reports.

Ensure identification, inspection status, and supplier identification on the

components.

Ensure quantity as per delivery challan/ invoice/ credit reports.

Prepare receipt memo.

Issuing material as per indents to shops/ sub contract.

SHARED VALUES

As per the model, “Shard Values” Implies “The values that go beyond, but night

well include, simple goal statements in determining corporate destiny. To fit the

concept, these values must be shared by most people in the organization.


HOTHUR STEELSIN RELATION TO COMPANY

CUSTOMER ORIENTATION

HOTHUR STEELS maintains healthy relationship with the customers by

offering them the credit facilities and taking care of the after sales services in

case of any services needed. If the products are found with the manufacturing

defective and they are replaced.

RELATION WITH SUPPLIERS AND VENDORS

The company maintains a healthy relationship with the suppliers and vendors.

Making the payment to suppliers with in the allowed period and there by

procuring the materials in time to facilitate the free flow of production

activities. Vendors ultimately distribute the products to end-users. The

company's responsibility is to make sure that the products are available in time

to the vendors.

INTERGRITY

Highest ethical standards are used in all the transactions.

MUTUAL RESPECT

Trust in working relationship

COMMUNICATON

The important tool of believing and being consistent and transparent to any

business.


HOTHUR STEELSHOTHUR STEELS is implementing quality circle i.e., top management will

have discussion with employees when problem confronts in manufacturing. The

partners of Hothur steels visit planton daily basic and share management

concern. They interact with employees personally and directly to understand

their grievances.


HOTHUR STEELS

5. SWOT ANALYSIS

Strategic management is concerned with establish proper organition

environment fit. It involves watching the organition factors with the

environment factors. Strategic management therefore, involves analysis of the

organition factors (i.e. strengths and weakness of the organition) and the

environment factors (i.e. the threats and opportunities in the business

environment).

SWOT means, analysis and assessment comparative strengths and weakness

of the firm in relation with their competitors and environmental opportunities

and threats, which a company may likely to face.SWOT analysis is as such a

systematic study and identification of those aspect and strategies that best suit

the individual company position in a given situation. It should be based an logic

and rational thinking such that a proper strategy improves an organition

business strengths and opportunities and at the same time reduces its weakness

and threats.


HOTHUR STEELS


INTERNAL

STRENGTHS

WEAKNESSES

EXRERNAL

OPPORTUNITIES

THREATS

SWOT

STRENGTHS

Entrepreneurs of HOTHUR STEELS

are mine owners.

Raw material is plantly.

HOTHUR STEELS is a fully

integrated steel plant.

WEAKNESS

Steel industry is highly cyclic

&has a wide fluctuation.

It pollutes highly to the

atmosphere.

HOTHUR SLEELS

HOTHUR STEELS

STRENGHTHS

Since HOTHUR STEELS have their own mines they need not depend on

others for iron ore.

The avaivailabities of raw material is plenty and it is strength to

HOTHUR STEELS.

To set up an integrated steel plant with latest technologies, establish

leadership.

And contribution to natonal wealth and ultimately to become one of the past


OPPORTUNITIES

Steel market is a world market

whereas steel can be sold at any

corner of the world.

Price fluctuation

HOTHUR STEELS is highly capital

intensive industry.

THREATS

Competition.

China’s cheap steel is threat to

this industry.

Government policies on iron ore

extraction & steel industry.

HOTHUR STEELSintegrated steel plants in India.

Absence of labour union does not lead to strikes, lock outs etc…

Cost of Power generation is very low because HOTHUR STEELS is

using

WEAKNESS

The waste gases that pollute the atmosphere effect the health of the

workers and this in turn effects the production.

Steel Industry is highly cyclic & has a wide fluctuation.

OPPORTUNITIES

HOTHUR STEELS is highly capital intensive industry, any adverse

fluctuation in price will effect very badly

Price fluctuation domestically doesn't affect much to the Company.

Steel market is a world market whereas Steel can be sold at any comer of

the world.

THREATS

Big Players operating in market like PASCO, TAT A STEELS, MITT

AL STEELS, JINDAL STEELS etc., produce Steel at large scale where

as HOTHUR STEELS may not withstand the competition.

Policies of the government on iron ore and steel industry is a threat to

expand further.

China is manufacturing Steel with low cost of production & dumping in

Indian market, China's cheap steel is threat to this Industry


HOTHUR STEELS There is vast competition in the steel industry and this a weakness to the

company

Source: company document

NOTE: Since HOTHUR STEELS is a partnership firm there is no scope for

preparing annual report.

6. LEARNING EXPERIENCE

This is really a great experience for me. As I was not having any practical

exposure when I first went to the company, I came to know how to collect the

information by interacting with respective heads of the department and how to

communicate with the different heads of the organization.

I learnt why customer satisfaction is important in order to achieve the

organizational goals and objectives. And I also learnt why employee's welfare is

important in order to ensure the smooth flow of activities.

I could learn how people work in an organization, how intermingle with others,

what it needs to build a good organization and many more which cannot be

expressed aptly in words. I feel a year long class study, substitutes a days of

practical study and that is more important. I could sense the pride and

satisfaction in the people of HOTHUR STEELS, during my project work

efforts.

I gained knowledge regarding the concept & need for Organization Study. The

object of an organization is not only to make profit but also at the same time to


HOTHUR STEELSensure that all employees are kept satisfied there by providing a good

organization climate for the employees to work in.

It's true that the theories and concepts what we have learned are really

implemented in the organization such as McKinsey's 7's framework and

functions of Management

SPECIFIC LEARNINGS

While studying swot analysis of the company, I realized that, the swot as tool

really benefits managers to take day to day decisions and give strategic

dimension to it keeping in mind of strengths, weaknesses, opportunities and

threats of each of these companies.

The 7S framework gave a sort of birds eye view strategy, structure, skill, style,

systems, staff and shared values. I also realized the importance of shared values

as it determines the very culture of organization.

6. SUGGESTION AND CONCLUSION


HOTHUR STEELS

SUGGESTION

As it is very large company the construction work is going on.

The maintenance work is very good.

Area utilization is found very good.

Training program is necessary for all the workers to improve quality of

production.

The firm should continue their present pricing level because that

market segment is quite undiluted by other players.

The accountability should be proper way.

The company should manufacture new different type of iron steel

product.

CONCLUSION


HOTHUR STEELS

1. Much growth opportunities are kept open for utilizing by-products in an

effective manner

2. HOTHUR STEELS is playing very important role in augmenting socio-

economic development of the share members.

3. The management provides an opportunity for their growth and welfare

of its employees.

4. Central and State Government have to come forward to assist the

industry with promising policies.

BIBLIOGRAPHY


HOTHUR STEELS

BOOKS

Human resource management SUBHA RAO, DR. K. ASWATHAPPA

Marketing management Philip kotler

Financial management Shashi k Gupta and Neeti Gupta,

Production management SUBBA RAO, STEVENSON

Website

www. Hothur steels.com

www.steelscenario.com

www.spongeironindialtd.com

SECONDARY SOURCE

Journals

magazines


http://www.spongeironindialtd.com/

http://www.steelscenario.com/

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