1 introduction
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Hale & Hearty Soups Introduction
Hale & Hearty Soups was founded in the summer of 1995, some time before the soup
craze began in NYC. The first store was located at 64th Street and Lexington Avenue.
They chose a name that would convey what they are all about. Hale & Hearty is a phrase
from Shakespeare that means "healthy and well nourished".
Hale and Hearty is committed to making soups of the highest quality, full of fresh
ingredients that are hearty enough to be a meal. All their soups are made from scratch.
“As our menu has evolved, we have always retained our single-minded focus on using
only the highest quality, freshest ingredients to ensure we offer our customers the most
delicious and flavorful foods”. –Hale & Hearty
Hale & Hearty has developed a reputation for offering a range of outstanding soups with
the highest quality ingredients and we believed we could convey that by making over
their take-out menu, napkins and doing a web Ad.
We decided to choose Hale and Hearty as our midterm project because we wanted to give
Hale and Hearty a minimalistic feel and to do so, we used some similar colors of their
color schemes but slightly different, we decided that simple is better. For this project I
Sarai Garcia will be the production manager and Juan Corzo will be the designer.