1. management science 2. human computer s3. · pdf file... concepts of management and...

VNR VIGNANA JYOTHI INSTITUTE OF ENGINEERING AND TECHNOLOGYBACHUPALLY, (VIA) KUKATPALLY, HYDERABAD – 500 072

Department of Computer Science & Engineering

ACADEMIC PLANNING FORIV B.Tech II Semester

Academic Year (2009-10)

1. MANAGEMENT SCIENCE

2. HUMAN COMPUTER INTERFACE

3. E – COMMERCE

MANAGEMENT SCIENCEUNIT I:

INTRODUCTION TO MANAGEMENT: Concepts of management and organization-nature, importance and Functions of Management, Taylor’s Scientific Management theory, Fayol’s Principles of Management, Mayo’s Hawthorne Experiments, Maslow’s Theory of Human Needs, Douglas McGregor’s Theory X and Theory Y, Herzberg’s Two-Factor theory of Motivation, Systems Approach to Management, Leadership styles, Social Responsibilities of Management.

LEARNING OBJECTIVES:

At the end of Unit I, the student would be able to:v Define management.v Describe the Functions and features of management. v Explain the Taylor’s Scientific Management theory.v State the Principles of Management.v Apply Maslow’s Theory of Human Needs. v Distinguish between Theory X and Theory Y.v Identify the factors which motivate the people in organization ( Two-Factor Theory of Motivation)v State the Social Responsibilities of Management.v List out the leadership styles.

LECTURE PLAN: Total no_ of classes: 08

NO.OF CLASSES TOPIC COVERED

1 Definition of management, features, objectives and importance

1 Functions of management and levels of management

1 Scientific management

1 Administrative management

1 Hawthorne Experiments and Maslow’s Theory of Human Needs

1 Theory X and Theory Y and Two-Factor Theory

1 Systems approach to management and contingency theory

1 Leadership styles and social responsibilities of managementASSIGNMENT-I

1. Explain the nature and functions of management?2. Explain the theory of Hierarchy of Human Needs?3. What are the three levels of management? What functions do you find at each of these levels?4. What are the social responsibilities of management? Illustrate5. Explain how Scientific management paved way for changes in the traditional mindset.6. “Management is regarded as an art by some, science by others”. In the light of this statement,

Explain the exact nature of management7. What is the contribution of Henry Fayol to management thought? Explain 14 principles of

management thought.8. What is the systems approach to an organization and explain the characteristics of a system.

UNIT-II:

DESIGNING ORGANISATIONAL STRUCTURE: Basic concepts related to organization-Departmentation and decentralization, types of mechanistic and organic structures of organization (line organization, line and staff organization, functional organization, committee organization, matrix organization, virtual organization, cellular organization, team structure, boundary less organization, inverted pyramid structure, lean and flat organization structure) and their merits, demerits and suitability.

LEARNING OBJECTIVES: At the end of Unit II, the student would be able to:

Ø Define organization and its features.Ø Distinguish between formal and informal organization.Ø List out types of organization structures.Ø Compare and contrast features of types of organization structures.Ø Write merits and demerits of various organizations.Ø Draw various organization structures.Ø Describe the logical relationships between division of work, departmentalization, hierarchy, and

coordination. Ø Differentiate between centralization and decentralization.Ø Explain the organization chart.



1 Definition of organization, principles and importance, difference between formal and informal organization

1 Departmentation and decentralization

1 Types of organization-1( merits, demerits and suitability)

1 Types of organization-2( merits, demerits and suitability)

1 Types of organization-3( merits, demerits and suitability), organization chart and types

ASSIGNMENT-II

1. Discuss the features of line and staff organization with a chart.2. Define departmentation. Explain any two methods of departmentation3. What do you understand by decentralization? How do you determine the need for decentralization?

Explain4. Explain the features, merits and demerits of matrix organization?5. What is an organization chart? Explain features of organization chart?6. Write a note on:

a) Functional organizationb) Lean and flat organizationc) Committee organizationd) Virtual organization vs traditional organization

UNIT-III:

OPERATIONS MANAGEMENT: Principles and types of plant layout-methods of production (job, batch and mass production), Work Study- Basic procedure involved in method study and work measurement- statistical quality control: chart, R chart, c chart, p chart (simple problems), acceptance sampling, Deming’s contribution to quality.


At the end of Unit III, the student would be able to:o Identify the factors affecting plant location.o Compare and contrast between types of plant layout (product, process, fixed position layout)o Define production and productivity.o List out the factors affecting productivity.o Differentiate between methods of production (job, batch, flow and mass production) o Describe the procedure involved in method study and work measurement.o Define Statistical Quality Control.o Explain the techniques involved in SQC.o Solve simple problems related to SQC.o Explain acceptance sampling by attributes and variables.



1 Definition of plant location, factors affecting plant location

1 Definition of plant layout, types of plant layout, methods of production

1 Definition of Work Study, method study and work measurement- basic procedure involved in method study

1 Steps in work measurement, definition and usefulness of SQC

1 SQC techniques ( process control and product control), problems on SQC-1

1 Deming’s fourteen point system, Acceptance Sampling by attributes and variables

ASSIGNMENT-III:

1. Explain plant layout. What factors will you take into account while selecting a suitable type of plant layout?

2. Briefly discuss the factors which dictate the choice of plant location.3. What is SQC? Explain the various techniques of SQC and throw light on their limitations?4. What are the objectives of work measurement? Briefly point out the methods of work

measurement?5. What are the different types of charts and diagrams used in work study investigations? 6. Write a brief note on

a) Predetermined Motion and Time Systems (P.M.T.S)

b) S.I.M.O Chart 7. Differentiate between:

a) Job order production and batch order productionb) Mass production and flow line productionc) What are the symbols used in “process charts”d) How are process charts prepared?e) What are “therbligs”?

UNIT-IV:

MATERIALS MANAGEMENT: Objectives, need for inventory control, EOQ, ABC analysis, purchasing procedure, stores management and stores records.MARKETING: functions of marketing, marketing mix, marketing strategies based on product life cycle, channels of distribution.

LEARNING OBJECTIVES: At the end of Unit IV, the student would be able to:

§ Define materials management.§ List out the objectives of materials management.§ Explain the need of inventory control in organizations.§ Compute the formulae for EOQ.§ Describe the procedure involved in purchasing.§ Distinguish between A, B, C items (ABC analysis)§ Explain about the principles of stores layout.§ List out the various records used in the stores. § Explain the functions of Marketing.§ Describe the marketing mix elements (price, place, promotion & product)§ State the marketing strategies used in different phases of product life cycle.§ Explain the channels of distribution available for consumer and industrial products.



1 Definition of materials management, inventory management –objectives, need1 Techniques of inventory control- EOQ-computation of formulae, problems

1 ABC analysis, purchasing- procedure, centralized and decentralized purchasing, methods of purchasing.

1 Methods of pricing the inventory, principles of stores layout

1 Stores records, definition of marketing, functions of marketing, marketing mix

1 Phases of Product life cycle, channels of distribution- wholesaler, retailer (functions)

ASSIGNMENT-IV:

1. Write short notes on:a) bin card

b) closed stores and open storesc) material transfer and material return noted) stores ledger

2. The demand for a product is 30000 units per annum. Cost per unit: Rs 4, procurement cost: Rs60 per order and carrying cost is 20% of inventory value. Determine EOQ.

3. Graphically represent “economic order quantity” and explain the type of costs that go into them.

4. Explain briefly various functions of marketing?5. Discuss the procedure of classifying inventory into A,B,C categories6. Evaluate different methods of purchasing?7. What do you understand by marketing mix? Explain all the 4 P’S.8. With reference to an inventory model explain the following:

a) maximum stockb) safety stockc) lead timed) reorder point

UNIT-V:

HUMAN RESOURCE MANAGEMENT: Concepts of HRM, HRD and personnel management and industrial relations (PMIR), HRM vs PMIR, basic functions of HR manager: manpower planning, recruitment, selection, training and development, placement, wage and salary administration, promotion, transfer, separation, performance appraisal , grievance handling and welfare administration, job evaluation and merit rating.

LEARNING OBJECTIVES: At the end of Unit V, the student would be able to:

ü Define human resource management.ü Differentiate between HRM and PMIR.ü Explain the basic functions of HR manager.ü Describe the steps involved in manpower planning.ü List out the sources of recruitment.ü State the procedure involved in selection.ü Explain about training methods used in organizations. ü Compare and contrast between job evaluation and merit rating.ü List out the methods of job evaluation.ü Evaluate different methods of merit rating.



1 Definition of HRM, features, HRM vs PMIR

1 Basic functions of HRM-1

1 Basic functions of HRM-1

1 Manpower planning- definition, objectives, process

1 Job evaluation- definition, objectives, process, methods

1 Merit rating- definition, objectives, process, methods

ASSIGNMENT-V:

1. What are the functions of personnel manager? Explain briefly2. Explain and evaluate various methods of merit rating?3. Define job evaluation? Explain the various methods of job evaluation?4. Compare and contrast job evaluation vs merit rating.5. What is recruitment? Evaluate the different sources of recruitment?6. Write a short note on:

a) selection procedureb) training methodsc) job analysisd) fringe benefits

UNIT-VI:

PROJECT MANAGEMENT: Network analysis, Programme Evaluation Review Technique (PERT), Critical Path Method (CPM), identifying critical path, probability of completing the project within given time, project cost analysis, project crashing. (Simple problems) LEARNING OBJECTIVES: At the end of Unit VI, the student would be able to:

• List out the rules of network construction.• Draw a network diagram.• Describe the procedure involved in CPM.• Find out the critical path.• Compute the total project duration.• Describe the procedure involved in PERT.• Solve problems on PERT • Differentiate between float and slack.• Compare and contrast between PERT and CPM.• Explain the steps involved in project crashing• Solve problems on project crashing



1 Network- Definition, terms used, rules of construction

1 CPM- definition, terms, steps, problems

1 PERT-definition, steps, probability of completing the project, problems

1 PERT vs CPM, Problems on CPM and PERT

1 Project crashing-definition, terms, procedure involved, problems

ASSIGNMENT-VI:

1. Bring out the difference between PERT & CPM.

2. A project consists of the following activities and different time estimates (in days). Draw a network and find the critical path. What is the probability that the project will be completed by 27 days?

ACTIVITY OPTIMISTIC TIME MOST LIKELY TIME PESSIMISTIC TIME1-2 3 6 151-3 2 5 141-4 6 12 302-5 2 5 82-6 5 11 173-6 3 6 154-7 3 9 275-7 1 4 76-7 2 5 8

3. Given the following details of a project, determine the optimum duration and cost of the project. Indirect cost is 1300 per week

ACTIVITY TIME (WEEKS) NORMAL CRASH

COST(Rs.) NORMAL CRASH

1-2 6 4 5000 62001-3 4 2 3000 39002-3 7 6 6500 68002-4 3 2 4000 45003-4 5 3 8500 10000

4. Write a short note on the following:a. Critical pathb. EST, EFT, LST, LFTc. Float vs Slackd. Expected timee. Cost slope

5. A small maintenance project consists of the following 12 jobs with duration in days. Find out the critical path, total project duration, float.

JOB DURATION1-2 23-4 35-8 57-9 42-3 73-5 56-7 88-9 12-4 34-6 36-10 49-10 7

UNIT-VII:

STRATEGIC MANAGEMENT: Mission, goals, objectives, policy, strategy, programmes, elements of corporate planning process, environmental scanning, value chain analysis, SWOT analysis, steps in strategy formulation and implementation, generic strategy alternatives.

LEARNING OBJECTIVES: At the end of Unit VII, the student would be able to:

• List out the terms used in strategic management to denote different concepts (Mission, goals, objectives, policy, strategy and programmes)

• Explain the process/steps involved in corporate planning (strategy formulation, implementation and evaluation)

• State the internal and external factors which influence on the organization.• Identify strengths, weaknesses, threats, opportunities for an organization.• Describe the various generic strategic alternatives available for the organizations.



1 Mission, goals, objectives, policy, strategy and programmes

1 Steps involved in strategy formulation, Environmental scanning, SWOT analysis

1 generic strategic alternatives

1 steps involved in strategy implementation and evaluation

ASSIGNMENT-VII:

1. Identify the factors that are to be diagnosed in external and internal environment of a business organization.

2. What is the need for corporate planning? Explain the main elements of corporate planning process?

3. Explain the concept of SWOT. How do you use SWOT analysis in decision making?4. Write a short note on the following:

a. Value chain analysisb. Stability Strategiesc. Growth Strategiesd. Turnaround strategiese. Retrenchment strategies

UNIT-VIII:

CONTEMPORARY MANAGEMENT PRACTICES: Basic concepts of MIS, end user computing, Materials Requirement Planning (MRP), Just-in-Time (JIT), Total Quality Management (TQM), Six Sigma and Capability Maturity Model (CMM) Levels, Supply Chain Management, Enterprise Resource Planning (ERP), Performance Management, Business process Outsourcing (BPO), business process Re-engineering and Bench Marking, Balanced Score Card.

LEARNING OBJECTIVES: At the end of Unit VIII, the student would be able to:

Ø Explain the relationship between data, information, and control.Ø Define the term end-user computing.Ø Discuss who an inventory manager minimizes the cost and maintain inventories at optimum

level (MRP and JIT)Ø Explain Total Quality Management.Ø State how an organization can achieve 99.999% defect free manufacturing (Six Sigma)Ø Identify in which level organizations are performing as per CMM framework.Ø Explain the impact of supply chain decision on the success of a firmØ Write about Business process Outsourcing (BPO)Ø Compare the processes and products of a company with the best competitors in the market

(benchmarking)Ø Give a comprehensive view of the performance of a business (Balanced Score Card)



1 Definition and basic concepts of MIS, end user computing1 MRP, JIT and TQM1 Six Sigma, CMM1 Supply Chain Management1 ERP and performance management1 Business process Outsourcing (BPO)1 Business process Re-engineering1 Benchmarking, Balanced Score Card

ASSIGNMENT-VIII:

1. What is a supply chain? Explain decision phases of MIS?2. Explain the purpose of balanced score card?3. Explain the five levels of CMM?4. Explain the two methodologies of Six Sigma (DMAIC and DMADV)? 5. Write a short note on the following:

a) Materials Requirement Planningb) Six Sigmac) Capability Maturity Model (CMM) Levelsd) Business process Outsourcing (BPO)

HUMAN COMPUTER INTERFACE1. UNIT-I 1.1 SYLLABUS Introduction: Importance of user Interface – definition, importance of good Design, Benefits of good design. A brief history of Screen design

1.2 Objectives: Define User Interface Define Human Computer Interaction Explain importance of user interface Explain importance of good design Explain history of screen design Explain advantages of good design

1.3 Lesson Plan:

o Importance of user Interface 01o Definition,Importance of good design 01o Benefits of good design 01o A brief history of screen design 01

-----------Total Number of HRS : 04 HRS

------------1.4 Assignment:

1. What is Human Computer Interface? What are the elements involved in designing a successful HCI?

2. What are the criteria involved in designing an attractive User interface design?

UNIT-II

2.1 SYLLABUS The graphical user interface – popularity of graphics, the concept of direct Manipulation, graphical system, Characteristics, Web user – Interface popularity, Characteristics- Principles of user interface

2.2 Objectives:

Introduce graphical user interface Introduce web user interface Explain about direct manipulation Explain about indirect manipulation Describe principles of user interface Explain text based systems Explain disadvantages of text based systems Explain advantages and disadvantages of graphical systems

2.3 Lesson Plan:

o The graphical user interface 01o Popularity of graphics 01

o The concept of direct manipulation 01o Graphical system 01o Characteristics of graphical user interface 01o Web user – Interface popularity 01o Characteristics of Web user Interface 01o Principles of user interface 01


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2.4 Assignment:

1. Compare and contrast graphics and text based systems? 2. Distinguish between direct and indirect manipulation systems?3. Explain in detail the pros and cons involved in constructing an efficient graphics systems?

4. Discuss in detail about web user interface?

UNIT-III3.1 SYLLABUS

Design process – Human interaction with computers, importance of human characteristics human consideration, Human interaction speeds, understanding business junctions

3.2 Objectives: Explain human interaction with computers Explain troubles faced by people with computers Describe responses of poor design Introduction to different human characteristics in design Important of human characteristics in design Explain different human consideration in design Explain human interaction speeds Introduction to business junctions Determining basic business junctions Describing design standards

3.3 Lesson Plan: o Human interaction with computers 01o importance of human characteristics 02o Human considerations in design 01o Human interaction speeds 01o Understanding Business Junctions 01


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3.4 Assignment:

1. What is the role of usability in an efficient system design process?

2. What are the different ways in which a poor design problem could be approached by an end user?

3. Discuss the importance of human characteristics in successful design?4. UNIT-IV4.1 SYLLABUS

Screen Designing: Design goals – Screen planning and purpose, organizing screen elements, ordering of screen data and content – screen navigation and flow – Visually pleasing composition – amount of information – focus and emphasis – presentation information simply and meaningfully – information retrieval on web – statistical graphics – Technological consideration in interface design

4.2 Objectives:

Describe screen design Describe screen design goals Explain screen meaning and purpose Identifying importance of screen data and content Define different qualities for visually pleasing compositions Describe importance of presenting suitable amount of information on screen Explain reading,browsing,searching on the web Introduce Static graphics Introduce different technological considerations in design

4.3 Lesson Plan:

o Design goals 01o Screen planning and purpose 01o ordering of screen data and content 01o screen navigation and flow 01o Visually pleasing composition 01o amount of information 01o focus and emphasis 01o presentation information simply and meaningfully 02o information retrieval on web 01o statistical graphics 02o Technological consideration in interface design 01


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4.4 Assignment:

1. How can simplicity in a design process be maintained. Illustrate?2. What are the steps involved in providing a Visually pleasing composition? 3. Discuss the ways in which information could be retrieved from web?

5. UNIT-V5.1 SYLLABUS

Windows – New and Navigation schemes selection of window, selection of devices based and screen based controls.

5.2 Objectives:

Describe Window characteristics Describe window Components Explain window presentation sheets Differentiate types of windows Describe web systems Explain different characteristics of device based controls Explain how to select proper device based controls Introduction to different types of screen based controls

5.3 Lesson Plan:

o New and Navigation schemes selection of window 05o Selection of devices based controls 04o Selection of screen based controls 04


------------5.4 Assignment:

1. Discuss about window management in detail?2. Enumerate and explain the characteristics of device based controls of any 3 devices in

detail. 3. Discuss in detail about web systems

6. UNIT-VI6.1 SYLLABUS

Components – text and messages, Icons and increases – Multimedia, colors, uses problems, choosing colors.

6.2 Objectives:

Describe words, sentences, messages, text, web pages Explain how to create meaningful graphics, icons, images Describe multimedia components Explain how to choose proper colors Discuss possible problems with colors Discuss uses of colors

6.3 Lesson Plan:

o Text and messages 02o Icons and increases 01o Multimedia 01o Colors 02

o Uses problems 01o Choosing colors 01


------------6.4 Assignment:

1 . What are the issues to be considered in providing the proper feedback?2. Discuss in detail about color management.3. What are the issues to be considered in deciding text for web pages?4. Discuss about different styles about icons used in screen design?

7. UNIT-VII7.1 SYLLABUS

Software tools – Specification methods, interface – Building Tools.

7.2 Objectives:

Describe Specification methods Describe interface building tools Explain evaluation and critiquing tools

7.3 Lesson Plan:

o Specification methods 03o Interface – Building Tools 02


------------7.4 Assignment:

1 .Enumerate the interface building tools used in user interface and explain in detail.

8. UNIT-VIII8.1 SYLLABUS

Interaction Devices – Keyboard and function keys – pointing devices – speech recognition digitization and generation – image and video displays – drivers

8.2 Objectives:

Describe keyboards Describe function keys Explain pointing devices Explain speech recognition, digitization, generation Describe types of drivers

8.3 Lesson Plan:

o Keyboard and function keys 01o Pointing devices 02o Speech recognition digitization and generation 01o Image and video displays 02o Drivers 01


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8.4 Assignment:

1. Describe the different categories of keyboards available and the working of the same.2. Describe the working principle of pointing devices in detail.3. List the different types of display devices and the working principle behind each one of

them.

E – COMMERCEUNIT I:

Electronic Commerce – Frame Work, anatomy of E – Commerce applications, E – Commerce Consumer applications, E – Commerce organization applications.

LEARNING OBJECTIVES:After studying this unit, Student should be able to: Define E-Commerce

Explain the generic framework for E-commerce.

Summarize the anatomy of E-commerce Applications.

List out the expectations of a consumer from E-commerce Applications.

List out what an organization expects from E-commerce Applications.



1 Introduction to E-Commerce

1 E-commerce Frame Work

2 Anatomy of E-commerce applications

1 E-commerce consumer applications

1 E-commerce Organization applications

ASSIGNMENT-11. Analyze the anatomy of E-commerce & prepare a document based on the analysis.2. Prepare brief summary on

a. Just-in-Time manufacturing.b. Quick response retailingc. Supply chain management

UNIT II:Consumer Oriented Electronic Commerce – Mercantile Process Models.

LEARNING OBJECTIVES:After studying this unit, Student should be able to :

List down the consumer oriented applications

State the operational rule of evolution for consumer oriented e-commerce.

Explain about the 4 types of applications that illustrates the rule.

Explain the necessity of mercantile process

Describe the three phases in a business process model from the consumer’s perspective.

Describe the various steps involved in the order management cycle of mercantile models from the

merchant’s perspective.

LECTURE PLAN: Total no_ of classes: 06NO.OF

CLASSES TOPIC COVERED

1 Mercantile Process

3 Mercantile models from the consumer’s perspective

2 Mercantile models from the merchant’s perspective

ASSIGNMENT-2 1. Explain the mercantile model from the merchant’s perspective2. Differentiate between Consumer information search and organization search process.3. Describe the Order Management Cycle in E-Commerce.

UNIT III

Electronic Payment Systems – Digital Token – Based, Smart Cards, Credit Cards, Risks in Electronic Payment Systems.

LEARNING OBJECTIVES:After studying this unit, student should be able to :

Define Electronic Payment Systems.

List out the types of Electronic Payment Systems.

Explain Digital Token – Based Electronic Payment Systems.

Define E-cash

Explain the properties of E-cash.

Define Electronic Checks.

Explain Smart card based electronic payment systems.

Explain Credit card based electronic payment systems.

Explain the risks associated with electronic payment systems.

.



1 Electronic Payment Systems and types

2 Digital Token – Based Electronic Payment Systems

1 E-cash and properties

1 Electronic Checks

1 Smart cards and electronic payment systems

1 Credit card based electronic payment systems

2 Risk and electronic payment systems

ASSIGNMENT-31. Explain the risks associated with electronic payment systems2. Explain about the two types of mercantile protocols where the payment is in the form of Debit card

and Credit Cards

UNIT IV :

Inter Organizational Commerce – EDI, EDI Implementation, Value Added Networks.


Define Electronic Data Interchange (EDI).

Depict the architecture of EDI Layers.

List out the Actions and Benefits of EDI.

Analyze the Software Implementation of EDI.

Define VANs.

Describe in detail about Value – Added Networks (VANs).

Depict the structure of VANs.

List out the service Providers of VAN



2 Electronic Data Interchange (EDI) & Architecture

2 Actions and Benefits of EDI

2 Software Implementation of EDI

1 Structure of VANs

2 Service Providers of VAN

ASSIGNMENT-41. Explain the layered architecture of EDI.

2. Write about benefits of EDI.

3. What are the challenges faced in the software implementation of EDI.

4. Explain the different VAN pricing structures.

UNIT V :

Intra Organizational Commerce – Work Flow, Automation Customization and internal Commerce, Supply Chain Management.


Explain Work – Flow Automation and Coordination.

Explain Customization and Internal Commerce.

Illustrate Supply Chain Management with a relevant example.



2 Work – Flow Automation and Coordination

2 Customization and Internal Commerce

3 Supply Chain Management

ASSIGNMENT-5

1. Explain Work – Flow Coordination.

2. Explain different types of Work – Flow related technology.

3. Explain customization and internal commerce.

4. What is SCM? Explain the characteristics of SCM

UNIT VI :Corporate Digital Library – Documentation Library, Digital Documentation types, Corporate Data Warehouses, Advertising and Marketing, Advertising on Internet, On-Line Marketing, Process, Market Research.


After studying this unit, student should be able to :

Define Digital Library.

Explain the concept of Corporate Digital Library.

Describe the types of Digital Documents.

Explain the concept of Data ware Housing.

List out the types of Data ware Houses.

List out the Functional Benefits and Advantages of Data ware House.

Define Marketing, Selling and Advertising.

Describe the Nature of Marketing in E-Commerce.

Describe how the new age of information - based marketing is existing.

Explain how advertising on Internet is done.

Analyze different On-Line Advertising Paradigms.

List out some of the Guidelines for internet Advertising.

Describe the different steps for the interactive marketing process on internet.

Summarize how Market Research (MR) is done.

Define MR.

Explain about the different Phases of MR.



1 Digital Library & Corporate Digital Library

1 Types of Digital Documents

2 Types & Functional Benefits & Advantages of DWH

1 Marketing, Selling and Advertising

1 Nature of Marketing in E-Commerce

1 New age of information - based marketing

1 Advertising on Internet

1 Guidelines for internet advertising

1 Different steps for interactive marketing process on internet

1 Market Research (MR)

ASSIGNMENT-6

1. Justify the statement “corporate digital library is the core of document management”.

2. What are the different types of digital documents?

3. What is Data ware housing? Explain the different types of Data ware houses.

4. Explain different on-line advertising paradigms.

5. Explain the different phases of market research.

UNIT VII :

Consumer search and resource discovery, information Search and Retrieval, Commerce Catalogues, information Filtering.

.


After studying this unit, student should be able to : Explain about the different search and resource discovery paradigms.

Explain about the Information Search and Retrieval Paradigm.

Explain the functioning of WAIS Engine.

List out the various Indexing Methods utilized in WAIS engine.

Differentiate the different data types in search.

Explain the specific models of information retrieval.

Explain about the E-Commerce Catalogues.

Explain about the E-White pages.

Explain about the E-Yellow pages.

Describe the interactive product catalogue with examples.

Explain about information filtering.

LECTURE PLAN: Total no_ of classes:11 NO.OF


1 Search and resource discovery paradigms

1 Information Search and Retrieval Paradigm

1 Functionality of WAIS Engine

1 Indexing Methods

1 Different data types in search

1 Models of information retrieva

1 E-Commerce Catalogs

1 E-White pages

1 E-Yellow pages

1 Interactive product catalogue and examples

1 Information filtering

ASSIGNMENT-71. How does a WAIS engine works?.

2. Explain about the different indexing methods used by search engines.

3. What are E-Commerce catalogues/directories? Which are the different types?

4. Browse some of the interactive product catalogues in the internet & prepare a summary of your

study.

5. What is information filtering?

6. Which are the different types of e-pages?

UNIT VIII :

Multimedia – Key Multimedia Concepts, Digital Video and Electronic Commerce, Desktop Video Processing, Desktop Video Conferencing


Define Multimedia and Digital Video.

Explain about the different Multimedia Concepts.

Discuss about the different Data compression techniques.

Explain about the operations of the Multimedia Servers.

Discuss about the various multimedia storage technologies.

Explain the characteristics of digital video in e-commerce.

Define Compression/decompression.

List out the types of codec.

Expand MPEG & explain what it is

Expand JPEG & explain what it is

Explain how Desktop Video Processing is done.

List out the different desktop video H/W required for playback and Capture.

Explain about the desktop video application S/W.

Explain how Desktop Video Conferencing is done.

Explain how Document Conferencing is done.

List out the different methods of Desktop Video Conferencing.



1 Multimedia and Digital Video Multimedia Concepts

1 Data compression and techniques

1 Multimedia storage technologies

1 Characteristics of digital video in e-commerce

1 Compression/decompression

1 Types of codecs

1 MPEG

1 JPEG

1 Desktop video H/W for playback and Capture

2 Desktop Video Conferencing

ASSIGNMENT-8

1. Explain various data interfaces.

2. Explain various multimedia compression techniques.

3. What is digital video? Explain the characteristics and applications.

4. Explain different types of desktop video conferencing.

5. Do a study on how telemedicine is implemented & prepare a report.

MODEL PAPER – 1

E-COMMERCE

Answer any five of the following , all questions carry equal marks

1. Explain the generic framework for E-commerce. OR

2. Describe the three phases in a business process model from the consumer’s perspective

3. Explain Credit card based electronic payment systems. Explain the risks associated with electronic

payment systems

OR

4. What is SCM? Explain the characteristics of SCM

5. What is Data ware housing? Explain the different types of Data ware houses

OR

6. Explain about the different indexing methods used by search engines.

7. What are E-Commerce catalogues/directories? Which are the different types?

OR

8. Describe the different steps for the interactive marketing process on internet.

9. Explain the necessity of mercantile process models.

OR

10. Explain the layered architecture of EDI. Write about the benefits of EDI.