1 maximizing the exploitation of ip assets: licensing, franchising © inditex 2008
TRANSCRIPT
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MAXIMIZING THE EXPLOITATION
OF IP ASSETS:
LICENSING, FRANCHISING
© inditex 2008
2
EXPLOITATION OF OWN IP ASSETS:
1.- Licences in franchises and joint ventures
2.- Licences for the sale and distribution of non-textile goods bearing our trademarks
© inditex 2008
EXPLOITATION OF IP ASSETS OF THIRD PARTIES :
1.- Licences from photographers and models
2.- Licences from illustrators and graphic designers
3.- Trademarks and copyrights licences to be used in our goods.
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EXPLOITATION OF OWN IP ASSETS:
1.- Licences in franchises and joint venturesNumber of stores per format as at the end of each fiscal year (1989 to 2006):
FormatType of St.
1989199
0199
11992
1993
1994
1995199
6199
7199
81999 2000 2001 2002 2003 2004 2005 2006
ZARA OWN 68 77 94 121 150 179 217 245 271 302 333 381 437 491 573 656 770 884
FRANCHISE
0 0 0 0 0 0 0 1 3 8 16 25 29 40 53 67 82 106
Total ZARA 68 77 94 121 150 179 217 246 274 310 349 406 466 531 626 723 852 990
Massimo Dutti OWN 34 39 40 41 42 51 56 60 72 88 101 119 134 161 198 228 275 301
FRANCHISE
0 17 26 26 28 33 38 43 56 68 81 82 88 89 99 98 94 98
Total MD 44 56 66 67 70 84 94 103 128 156 182 201 222 250 297 326 369 399
KIDDY'S CLASS OWN 6 6 6 6 21 34 41 44 46 44 44 43 41 59 103 129 149 185
Total KIDDYS 6 6 6 6 21 34 41 44 46 44 44 43 41 59 103 129 149 185
Pull & Bear OWN 0 0 14 64 109 132 152 155 164 176 176 195 220 261 314 333 380 420
FRANCHISE
0 0 0 0 0 0 2 2 10 22 27 31 29 35 36 38 47 47
Total P&B 0 0 14 64 109 132 154 157 174 198 203 226 249 296 350 371 427 467
Bershka OWN 0 0 0 0 0 0 0 0 0 38 68 102 146 191 247 295 351 405
FRANCHISE
0 0 0 0 0 0 0 0 0 1 1 2 5 6 6 7 17 28
Total BSK 0 0 0 0 0 0 0 0 0 39 69 104 151 197 253 302 368 433
Stradivarius OWN 0 0 0 0 0 18 21 27 31 38 47 66 86 118 154 183 208 240
FRANCHISE
0 0 0 0 0 -18 -21 -27 -31 -38 28 34 34 35 37 44 55 64
Total STR 0 0 0 0 0 0 0 0 0 0 75 100 120 153 191 227 263 304
OYSHO OWN 0 0 0 0 0 0 0 0 0 0 0 0 34 71 74 102 149 194
FRANCHISE
0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 2 5 7
Total OYSHO 0 0 0 0 0 0 0 0 0 0 0 0 34 72 76 104 154 201
Zara Home OWN 0 0 0 0 0 0 0 0 0 0 0 0 0 0 26 62 100 140
FRANCHISE
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 10 12
Total HOME 0 0 0 0 0 0 0 0 0 0 0 0 0 0 26 62 110 152
Total 118 139 180 258 350 429 506 550 622 747 922 1080 1283 1558 1922 2244 2692 3131
© inditex 2007
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© inditex 2008
EXPLOITATION OF OWN IP ASSETS:
1.- Licences in franchises and joint ventures
1989 1990 1991 1992 1993
Format Type.St STORESNo.Coun
t
STORESNo.Coun
tSTORES
No.Count STORES
No.Count
STORESNo.Coun
t
ZARA OWN 68 3 77 4 94 4 121 5 150 6
FRANCHISE 0 0 0 0 0 0 0 0 0 0
Total ZARA 68 3 77 4 94 4 121 5 150 6
MD OWN 34 1 39 1 40 1 41 1 42 1
FRANCHISE 10 1 17 1 26 2 26 2 28 2
Total MD 44 2 56 2 66 3 67 3 70 3
KIDDYS OWN 6 1 6 1 6 1 6 1 21 1
Total KIDDYS
6 1 6 1 6 1 6 1 21 1
P&B OWN 0 0 0 0 14 1 64 2 109 2
FRANCHISE 0 0 0 0 0 0 0 0 0 0
Total P&B 0 0 0 0 14 1 64 2 109 2
BSK OWN 0 0 0 0 0 0 0 0 0 0
FRANCHISE 0 0 0 0 0 0 0 0 0 0
Total BSK 0 0 0 0 0 0 0 0 0 0
STR OWN 0 0 0 0 0 0 0 0 0 0
FRANCHISE 0 0 0 0 0 0 0 0 0 0
Total STR 0 0 0 0 0 0 0 0 0 0
OYSHO OWN 0 0 0 0 0 0 0 0 0 0
FRANCHISE 0 0 0 0 0 0 0 0 0 0
Total OYSHO
0 0 0 0 0 0 0 0 0 0
HOME OWN 0 0 0 0 0 0 0 0 0 0
FRANCHISE 0 0 0 0 0 0 0 0 0 0
Total HOME 0 0 0 0 0 0 0 0 0 0
Total 118 4 139 5 180 6 258 7 350 8
Number of stores and presence in Countries per format as at the end of each fiscal year (1989 – 1993):
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EXPLOITATION OF OWN IP ASSETS:
1.- Licences in franchises and joint ventures1994 1995 1996 1997 1998
Format Type St. STORES No.Count STORES No.Count STORES No.Count STORES No.CountSTORES
No.Count
ZARA OWN 179 7 217 7 245 7 271 7 302 12
FRANCHISE 0 0 0 0 1 1 3 2 8 4
Total ZARA 179 7 217 7 246 8 274 9 310 16
MD OWN 51 1 56 1 60 1 72 2 88 2
FRANCHISE 33 4 38 5 43 5 56 6 68 8
Total MD 84 5 94 6 103 6 128 8 156 10
KIDDYSOWN
34 2 41 2 44 2 46 2 44 2
Total KIDDYS 34 2 41 2 44 2 46 2 44 2
P&B OWN 132 2 152 3 155 3 164 3 176 4
FRANCHISE
0 0 2 2 2 2 10 4 22 6
Total P&B 132 2 154 5 157 5 174 7 198 10
BSK OWN 0 0 0 0 0 0 0 0 38 2
FRANCHISE 0 0 0 0 0 0 0 0 1 1
Total BSK 0 0 0 0 0 0 0 0 39 3
STR OWN 18 1 21 1 27 1 31 1 38 1
FRANCHISE -18 0 -21 0 -27 0 -31 0 -38 0
Total STR 0 1 0 1 0 1 0 1 0 1
OYSHO OWN 0 0 0 0 0 0 0 0 0 0
FRANCHISE 0 0 0 0 0 0 0 0 0 0
Total OYSHO 0 0 0 0 0 0 0 0 0 0
HOME OWN 0 0 0 0 0 0 0 0 0 0
FRANCHISE 0 0 0 0 0 0 0 0 0 0
Total HOME 0 0 0 0 0 0 0 0 0 0
Total 429 11 506 12 550 13 622 17 747 25
Number of stores and presence in Countries per format as at the end of each fiscal year (1994 – 1998):
© inditex 2008
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EXPLOITATION OF OWN IP ASSETS:
1.- Licences in franchises and joint ventures
1999 2000 2001 2002 2003 2004 2005 2006
Format Type St.STORE
SNO.
countSTORE
SNO.
countSTORE
SNO.
countSTORE
SNO.
countSTORE
SNO.
countSTORE
SNO.
countSTORE
SNO.
countSTORE
SNO.
count
ZARA OWN 333 18 381 20 437 24 491 26 573 28 656 30 770 31 884 34
FRANCHISE 16 7 25 9 29 10 40 15 53 19 67 25 82 28 106 31
Total ZARA 349 25 406 29 466 34 531 41 626 47 723 55 852 59 990 65
MD OWN 101 1 119 2 134 3 161 9 198 9 228 11 275 12 301 13
FRANCHISE 81 11 82 11 88 15 89 15 99 15 98 15 94 16 98 17
Total MD 182 12 201 13 222 18 250 24 297 24 326 26 369 28 399 30
KIDDYS OWN 44 2 43 2 41 2 59 2 103 2 129 2 149 2 185 5
Total KIDDYS
44 2 43 2 41 2 59 2 103 2 129 2 149 2 185 5
P&B OWN 176 3 195 3 220 4 261 5 314 5 333 5 380 10 420 12
FRANCHISE 27 6 31 7 29 8 35 11 36 13 38 14 47 14 47 16
Total P&B 203 9 226 10 249 12 296 16 350 18 371 19 427 24 467 28
BSK OWN 68 2 102 3 146 5 191 7 247 10 295 11 351 15 405 16
FRANCHISE 1 1 2 1 5 2 6 2 6 3 7 3 17 5 28 8
Total BSK 69 3 104 4 151 7 197 9 253 13 302 14 368 20 433 24
STR OWN 47 2 66 3 86 3 118 3 154 3 183 3 208 5 240 8
FRANCHISE 28 4 34 6 34 7 35 8 37 7 44 8 55 10 64 12
Total STR 75 6 100 9 120 10 153 11 191 10 227 11 263 15 304 20
OYSHO OWN 0 0 0 0 34 7 71 6 74 6 102 6 149 6 194 7
FRANCHISE 0 0 0 0 0 0 1 1 2 2 2 2 5 4 7 5
Total OYSHO
0 0 0 0 34 7 72 7 76 8 104 8 154 10 201 12
HOME OWN 0 0 0 0 0 0 0 0 26 4 62 6 100 9 140 10
FRANCHISE 0 0 0 0 0 0 0 0 0 0 0 0 10 5 12 5
Total HOME 0 0 0 0 0 0 0 0 26 4 62 6 110 14 152 15
Total 922 35 1080 38 1283 45 1558 51 1922 56 2244 64 2692 68 3131 70
Number of stores and presence in Countries per format as at the end of each fiscal year(1999 – 2006):
© inditex 2008
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EXPLOITATION OF OWN IP ASSETS :2.- Trademarks licence for the sale and distribution of non-textile goods
© inditex 2008
8
EXPLOITATION OF OWN IP ASSETS :2.- Trademarks licence for the sale and distribution of non-textile goods
© inditex 2008
9
EXPLOITATION OF OWN IP ASSETS :2.- Trademarks licence for the sale and distribution of non-textile goods
© inditex 2008
10
EXPLOITATION OF OWN IP ASSETS :2.- Trademarks licence for the sale and distribution of non-textile goods
© inditex 2008
11
EXPLOITATION IP ASSETS OF THIRD PARTIES
1.- Licences from photographers and models
© inditex 2008
12
EXPLOITATION IP ASSETS OF THIRD PARTIES :
2.- Licences from illustrators and graphic designers
© inditex 2008
13
EXPLOITING IP ASSETS OF THIRD PARTIES:3.- Trademark and copyrights licences to be used in our products.
© inditex 2008
14
THANK YOU VERY MUCH
© inditex 2008