1

MEET COMMPAC

Hawaii’s leading integrated communications company offers media

relations, marketing, crisis & issues management, event planning, community

building and enculturation services.

1969

48

20+

Founded

Years serving our clients’ needs

Professional staff members, including Baby Boomers, Generation Xers and Millennials from Hawaii and the mainland.

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OUR TEAM

Kitty LagaretaChief Executive Officer

Russell PangExecutive Vice President

Lloyd YonenakaDirector

John McNamaraPresident

Maggie JarrettDirector

Nicole FuertesVice President

Sherri RiggVice President

Francesca WeemsSenior Account Executive

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OUR TEAM

Mari GaliherAccount Executive/

Social Media Strategist

Camille BertelmannFinance Manager

Joy WatariProject Management andHuman Resources Services

Bernadine ParrishAccountant

Chase ConchingDesign Director

Dawn ChunExecutive

Administrative Assistant

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OUR MISSION STATEMENT

CommPac is committed to delivering the highest level of strategic counsel and execution. We take ownership of our clients’ goals and objectives, ensuring that we are fully invested in the success of each and every project.

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WHAT SETS COMMPAC APART

INNOVATIVE APPROACH

At CommPac, there’s no such thing as a cookie-cutter approach. We tailor our innovative planning and execution to best fit our clients’ specific situations and goals. Our dynamic team of professionals serves as your strategic counselors, problem-solvers, and partners in delivering the best possible results.

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WHAT SETS COMMPAC APART

COLL ABORATIVE STYLE

With the most experienced staff in Hawaii, CommPac brings together some of the brightest minds in the business to collaborate with you on your initiatives. Before a plan is launched, its various facets are reviewed and vetted in order to help ensure success and satisfaction.

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WHAT SETS COMMPAC APART

STRATEGIC PL ANNING

In today’s fast-moving business environment, strategic planning is the true difference-maker. From inception to execution, a well-scripted plan includes detail and clarity, while also providing the flexibility to deal with unforeseen circumstances.

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WE KNOW AND LOVE HAWAII

While we’re primarily known as a communications and marketing agency, our community building efforts have also earned us a reputation for bringing about positive civic, cultural, environmental and economic outcomes for our clients. We’re recognized for our culturally sensitive approach to everything we do.

COMMUNITY BUILDING Community building is the art of bringing together people and ideas, minimizing conflict and building relationships that foster a “community trust bank.” Constructive engagement starts with trust.

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We are the only agency in Hawaii that provides “enculturation training,” a tailored program that prepares clients and their partners to do business in Hawaii and deliver communications that respect and honor our Islands’ people, culture and aina (land).

WE KNOW AND LOVE HAWAII

ENCULTURATION

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OUR REACH IS GLOBAL

CommPac is the only Hawaii agency invited to be a member of IPREX, a worldwide network of independent communications agencies with 1,500 staff and more than 100 offices around the globe.

IPREX partner agencies work across a spectrum of industry sectors and practice disciplines.

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OUR CLIENTS AND PARTNERS

2015: Looking Ahead

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2016

COMMPAC’S SERVICES

1313

MANAGING YOUR MESSAGE

KEY MESSAGEDEVELOPMENT

COMMUNITYBUILDING

ENCULTURATIONTRAINING

EXECUTIVEPOSITIONING

EMPLOYEECOMMUNICATIONS

1414

COMMUNICATING YOUR MESSAGE

RESEARCH &STAKEHOLDER

MAPPING

COMMUNICATIONSSTRATEGY

COPYWRITING &EDITING

MEDIATRAINING

GRAPHICDESIGN

MEDIAREL ATIONS

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CONSUMERMARKETING

ADVERTISING

DIGITALMARKETING

WEBSITEDEVELOPMENT

GRASSROOTSMARKETING

SOCIALMEDIA

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MARKETING YOUR MESSAGE

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HOW WE WORK WITH THE MEDIA

STRATEGIZE MEDIAOUTREACH PL AN

DEVELOPMESSAGE

TARGETEDOUTREACH

COMMUNICATEAND PL AN

BUILD AWARENESS

Identify the who, what, where, when and why

Identify the appropriate voice, craft message appropriately

for each media outlet

Follow up with media, secure story placements, interviews, media

appearances

Get the message out, determine next steps, identify appropriate spokesperson » Develop additional content as needed (i.e.

talking points, key messages) » Provide expert media training as needed » Bolster employee engagement » Increase client base and sales

Strategically pitch

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MEDIA REL ATIONSHIPS

CommPac knows Hawaii’s media. We work with all print, broadcast and online media outlets, including specialty publications and blogs. We also work with national and international media, as appropriate, to meet individual client’s needs. In addition, we partner with various media outlets for client promotions and events.

CBS & ABC Affiliate FOX Affiliate ABC Affiliate

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HOW SUCCESS IS MEASURED

Tailored metrics and content

analytics based on desired objectives

Community and audience

awareness

Lead sourcing: were the results

met?

Client Results Report: Monthly recap report of

all activities and outcomes

Third-party assessment and

evaluation

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STRATEGIC COLL ABORATION

What’s going to keep you on top?

What are you doing to reach your audience?

What makes you unique?

Who are you?

BRANDSTRATEGY

BRANDPOSITIONING

BRANDDIFFERENTIATION

BRANDIDENTITY

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SUCCESSFUL PARTNERSHIP

TRUST SYNERGY SUPPORT VALUE

CONTACTKITTY LAGARETA, CHIEF EXECUTIVE OFFICER

(808) 543-3508 | KLAGARETA@COMMPAC.COM

JOHN McNAMARA, PRESIDENT(808) 543-3515 | JMCNAMARA@COMMPAC.COM

RUSSELL PANG, EXECUTIVE VICE PRESIDENT(808) 543-3591 | RPANG@COMMPAC.COM