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1 Million Steps 4 OCD Walk
FundraisingToolkit
2019iocdf.org/[email protected]
Let’s see how far we can go!
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2019 OCD WalkFundraising Toolkit #OCDwalk
2. Personalize your fundraising page. All registered walkers automatically get a personal fundraising page. Once you sign up, you will receive an email notification to claim your fundraising page. Click the link and get started! Add pictures and video and customize the language to share your story about why you’re participating in the 1 Million Steps 4 OCD Walk. Click here for a step-by-step guide to customizing your page and skip to step 3.
3. Set a fundraising goal for your campaign. Each fundraising page has a bar graph that shows your progress, which encourages your family and friends to give (or give more!) to help you meet your goal. The default fundraising goal is $500, but consider raising this to make an even bigger impact! Remember, if you meet your fundraising goal before the OCD Walk, you can always increase it and keep the ball rolling.
4. Create a list of top prospects for sharing your fundraising page. Prioritize sending these people more personal notes. Prospects can be friends, family, neighbors, coworkers, and especially anyone who has asked you to make a donation to a similar campaign for them! Check out our sample email on page 9 for a template to help you get started.
5. Reach out to your donors! Request donations leading up to the Walk event, and remind your network using social media (see below), personal emails, and in-person asks. Also, be sure to thank your donors early, personally, and publicly, and keep them posted on your progress.
Thank you for your interest in raising awareness and funds to improve the lives of those impacted by OCD and related disorders!
We want to make your participation in the 1 Million Steps 4 OCD Walk as easy and impactful as possible, so we have provided some tips and sample content in this toolkit to help you with your fundraising. Have questions? Contact us at [email protected].
GETTING STARTEDFundraising for the IOCDF has never been easier with our step-by-step guide. Follow the steps below to make the greatest impact, and read on for more tips and resources!
1. Kick off your fundraising with a donation! Registration to participate in the 1 Million Steps 4 OCD Walk is always free. However, you’re now able to kick off your fundraising by adding on a $25 Walker Registration fee at the beginning of your Walk registration process. This initial $25 gift will be automatically added to your fundraising total and is a great way to start things off by encouraging family and friends to support your fundraiser — plus, it ensures you’ll receive a commemorative Walk T-shirt at check-in!
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Example of a customized OCD Walk fundraising page
NEW: This year, donors will be able to search for your fundraiser directly on the Walk website – check it out at iocdf.org/walk!
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2019 OCD WalkFundraising Toolkit #OCDwalk
• Post your fundraising page URL. When posting to social media, make sure to include your fundraising page URL so your supporters can access it easily and make a donation. You can also share a fundraiser on Facebook, Twitter, or via email directly from your fundraising page – just click the share icons to the right of your fundraisers name.
• Post before, during, and after the Walk event. Let your supporters know how close you are to your goal, post photos and updates from the Walk event itself, and make sure to recap after!
• Tag your donors and @IOCDF. Thank donors by tagging them and giving them a shout-out, and remember to always tag the @IOCDF (and your Local Affiliate if attending an affiliate-hosted OCD Walk) and use the hashtag #OCDwalk in all your posts — this way we can see all your great updates and encourage you too!
SOCIAL MEDIASharing your fundraising page on social media is a great way to reach a wide audience and let them know why you are participating in the #OCDwalk! Here are some tips for posting:
• Update your social media accounts. Add a tagline to your bios with your fundraising page URL, and change your Facebook or Twitter profile picture or cover photo to show your support for the 1 Million Steps 4 OCD Walk by using our exclusive #OCDwalk “Twibbon.” All you need to do is visit the 1 Million Steps 4 OCD Walk Twibbon page by clicking here and clicking the “Add to Twitter” and “Add to Facebook” buttons. From this Twibbon page, you can also post to Twitter and Facebook directly, change your Facebook cover photo, and download a Twibbon to send out in an email or post to Instagram.
• Make your posts as personal as you’d like. Letting potential donors know why raising awareness and funds is important to you specifically will allow them to relate to you and increase their chances of giving. We also recommend that you take photos with the 1 Million Steps 4 OCD Walk signage, and share inspirational photos or facts about OCD and related disorders (see below).
Have donors who would prefer to support your efforts via check? Not a problem! Click here to download the Offline Walk Donation Form, which donors can fill out and send in with their check, and their gift will be attributed to your fundraising page to help you reach your goal.
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Sample Tweets
Remember to tag the @IOCDF when posting to Twitter!
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Sample Facebook and Instagram posts
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2019 OCD WalkFundraising Toolkit #OCDwalk
RECORD A VIDEOVideo is a powerful tool for sharing with family, friends, and the whole OCD community why participating in the 1 Million Steps 4 OCD Walk is important to you! Your video can be as short or long as you’d like, but we suggest keeping it around 30 seconds to a minute long. If you’re using your phone, film it horizontally (not vertically) since TVs, monitors, and YouTube are formatted to fit the horizontal sizing ratio.
Share your video on social media to encourage people to visit your fundraising page. You can also add it to your fundraising page directly as you would with photos (see below).
Check out the video Denis Asselin, IOCDF board member and inspiration for the OCD Walk, made for last year’s Walk.
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KNOW THE FACTS, SHARE THE FACTS
OCD affects 1 IN 100 adults and 1 IN 200 kids. There are as many children with OCD in the U.S. as there are children with diabetes.
World Health Organization (WHO) has
ranked OCD in the TOP TEN of the most
disabling illnesses of any kind, in terms of lost earnings and diminished quality of life.
It takes, on average, between 14 TO 17 YEARS between onset of OCD symptoms and access to effective treatment.
OCD-related conditions include
HOARDING DISORDER (HD) and
BODY DYSMORPHIC DISORDER (BDD), as well as HAIR-PULLING DISORDER (TRICHOTILLOMANIA) and SKIN-PICKING DISORDER (DERMATILLOMANIA).
About 70% OF PATIENTS with
OCD will benefit from either cognitive behavioral therapy (CBT) or medication. However, obstacles to getting effective treatment for OCD include:
About 70% OF PATIENTS with OCD will benefit from either cognitive behavioral therapy (CBT) or medication. However, obstacles to getting effective treatment for OCD include:• Hiding symptoms due to embarrassment and
stigma
• Lack of proper training in health professionals
• Difficulty finding local therapists who can effectively treat OCD
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SAMPLE CONTENT/ MEDIA FOR YOUR FUNDRAISERClick on any thumbnail to open a printable version in your web browser
June 1–9, 2019iocdf.org/walk
#OCDwalk
1 Million Steps 4 OCD Walk
Why I WalkBecause it takes, on average, 14 to 17 years between onset of OCD symptoms and access
to effective treatment.
June 1–9, 2019iocdf.org/walk
#OCDwalk
1 Million Steps 4 OCD Walk
Why I WalkBecause OCD affects 1 in 100 adults, and 1 in 200 kids around the world.
June 1–9, 2019iocdf.org/walk
#OCDwalk
1 Million Steps 4 OCD Walk
Why I WalkBecause the World Health Organization has ranked OCD in the top ten of the
most disabling illnesses of any kind, in terms of lost earnings and diminished
quality of life.
June 1–9, 2019iocdf.org/walk
#OCDwalk
1 Million Steps 4 OCD Walk
Why I WalkBecause OCD is NOT a
personality quirk. It is a very serious
mental health disorder.
June 1–9, 2019iocdf.org/walk
#OCDwalk
1 Million Steps 4 OCD Walk
I’m walking to raise awareness for OCD and
related disorders.
JOIN ME!
June 2–10, 2018iocdf.org/walk
#OCDwalk
1 Million Steps 4 OCD Walk
Will you support my walk to raise awareness and funds for
OCD and related disorders?
Donate Today!
June 1–9, 2019iocdf.org/walk
#OCDwalk
1 Million Steps 4 OCD Walk
The #OCDwalk is almost here! Will you help me
reach my fundraising goal?
Donate Today!
June 1–9, 2019iocdf.org/walk
#OCDwalk
1 Million Steps 4 OCD Walk
Why I WalkI walk to support funding and education for
mental health treatment in the hope that all
people affected by OCD and related disorders
will one day have access to equal care.
#WhyIWalk
June 1–9, 2019iocdf.org/walk
#OCDwalk
1 Million Steps 4 OCD Walk
Why I WalkI walk to educate others that effec-tive treatment exists. You do not have to go through this alone. #WhyIWalk
June 1–9, 2019iocdf.org/walk
#OCDwalk
1 Million Steps 4 OCD Walk
Why I Walk• OCD affects 1 in 100 adults, and 1 in 200 kids.
• World Health Organization (WHO) has ranked OCD in the top ten of the most disabling illnesses of any kind, in terms of lost earnings and diminished quality of life.
• It takes, on average, between 14 to 17 years between on-set of OCD symptoms and access to effective treatment.
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2019 OCD WalkFundraising Toolkit #OCDwalk
SAMPLE EMAIL
Hi [insert name],
I hope you’re doing well! I am excited to let you know that I am participating in the 1 Million Steps 4 OCD Walk to help raise awareness for OCD and related disorders. The Walk also raises money for the International OCD Foundation (IOCDF) in support of their work to help everyone affected by OCD and related disorders to live full and productive lives!
Did you know it’s estimated that 1 in 100 adults live with OCD, or roughly the number of people living in the city of Houston, TX? And that in children and teens, estimates are as high as 1 in 200, or about the same number of kids that have diabetes?Despite its prevalence, OCD is often misunderstood and misrepresented in the media, portrayed as a personality quirk or helpful trait that keeps people organized. In reality, OCD is debilitating and severely impacts those living with the disorder, as well as their friends and family.
[Feel free to include your personal experience with OCD here if you’d like!]
The IOCDF is the largest non-profit organization focused solely on improving the lives of those impacted by OCD and related disorders. This June, I will join members of the OCD community from across the country — and the globe! — and walk to raise awareness, hope, and funds to support the important programs of the IOCDF and their partnering Local Affiliates.
I am committed to raising [$XXXX FUNDRAISING GOAL AMOUNT] in donations for the Walk and need your help! I encourage you to visit my personal fundraising page [include URL] for the 1 Million Steps 4 OCD Walk and to make a donation today. Every donation makes a difference, no matter how small.
Thank you in advance for your support!
Sincerely,
[YOUR NAME]
Questions? We’re here to help!
Phone: (617) 973-5801
Email: [email protected]
@iocdf
iocdf.org