1 new mexico women authors’ book festival santa fe, nm october 2, 1010 jan zimmerman, author web...
TRANSCRIPT
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New Mexico Women Authors’ Book FestivalSanta Fe, NM October 2, 1010
Jan Zimmerman, AuthorWeb Marketing for Dummies
Social Media Marketing All-in-One for DummiesWatermelon Mountain Web Marketing
www.watermelonweb.com [email protected]
4614 Sixth St. NW Albuquerque, NM 87107 505-344-4230
Slides at: watermelonweb.com/marketingresources.htm
© 2010 Watermelon Mountain Web Marketing
Marketing Your Writing Online
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© 2010 Watermelon Mountain Web Marketing 2© 2010 Watermelon Mountain Web Marketing 2
What You’ll Learn• What is Social Networking
• What Social Networking Methods Are Best for You
• Why You Need a Blog or Web Site– Search engine optimization– Hub for other online marketing
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© 2010 Watermelon Mountain Web Marketing 3
Social Networking Opportunities
• Book Communities & Blogs (by genre & audience) for writers, reviewers, readers, book clubs, fans
• Facebook - profile/group based on market/genre• Myspace - group based on market/genre• Twitter - announcements, events• LinkedIn - writing assignments, job search• Podcasts - audio readings, interviews• YouTube - video readings, interviews
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© 2010 Watermelon Mountain Web Marketing 4
Writing Community:themysteryreader.com
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© 2010 Watermelon Mountain Web Marketing 5
Writing Community:Readsouthwest.com
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© 2010 Watermelon Mountain Web Marketing 6
Writing Community:ning.com
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© 2010 Watermelon Mountain Web Marketing 7
FaceBook - Sallie Binghamfacebook.com/people/salliebingham#!/profile.php?id=683452931&ref=ts
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MySpace.com - Alissa Hallmyspace.com/ravensperchpress
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© 2010 Watermelon Mountain Web Marketing 9
Twitter: Hadley Finchtwitter.com/tribeofblondes
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© 2010 Watermelon Mountain Web Marketing 10
LinkedInUse Groups & Service Provider List
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© 2010 Watermelon Mountain Web Marketing 11
Podcast Interview -Marilyn Meredithblogtalkradio.com/search/murder-mystery
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© 2010 Watermelon Mountain Web Marketing 12
You Tubeyoutube.com/watch?v=fairXjgJY6o
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© 2010 Watermelon Mountain Web Marketing 1313
Make Strategic Choices• What are you
trying to do?– Sell books
– Teach classes
– Set up book signings
– Get free-lance jobs
– Become rich & famous
• Who are you marketing to?– Agents - who?
– Bookstores - which?
– Reviewers - who?
– Readers - who?
– Editors - which?
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© 2010 Watermelon Mountain Web Marketing 1414
Plan First• See what other writers do
• Figure out your budget
• Set up Web site or blog
• Add-on social networking sites– free but time-consuming – limit to 1-2 based on audience
• How much marketing time are you willing to spend? Be honest.
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© 2010 Watermelon Mountain Web Marketing 1515
Absolute Musts!• Must have own domain name
• At least 1-page “business card” site and/or blog
• Blogs vs. Web Sites– blogs are easier to create, change content, maintain– blogs have fewer features than Web sites– blogs are less expensive - often free– blogs - need to post at least weekly – readers usually expect blogs to be intereactive
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© 2010 Watermelon Mountain Web Marketing 1616
Start With A Good Name ©cartoonbank.com
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© 2010 Watermelon Mountain Web Marketing 17
Web Site by Name:SuzyMcKeeCharnas.com
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© 2010 Watermelon Mountain Web Marketing 18
Blog - Suzy McKee Charnas suzych.livejournal.com
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© 2010 Watermelon Mountain Web Marketing 19
Web Site - Anne Hillermanannehillerman.com
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© 2010 Watermelon Mountain Web Marketing 20
Blog - Anne Hillerman blog.annehillerman.com
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© 2010 Watermelon Mountain Web Marketing 21
Web Site – Patricia Santanapatriciasantana.net
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© 2010 Watermelon Mountain Web Marketing 22
Web Site – Paula Moorenamed for book: cricketintheweb.com
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© 2010 Watermelon Mountain Web Marketing 23
eCommerce Options• Sell on your own site or blog
• Sell on social networking sites with PayPal
• Sell on other 3rd party sites– e.g. newmexicocreates.org
• Sell on self-publishing sites– e.g. booksurge.com, scribd.com, smashwords.com
• Become an affiliate of Amazon, Barnes & Noble, Borders, etc.
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Conversion Funnel
• Only 5% who see your name, visit site
• Only 2-4% of visitors buy
Anonymous Visitors
Prospects
Qualified Leads
Customers
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© 2010 Watermelon Mountain Web Marketing 25
doshdosh.com/how-to-create-product-websites-that-people-love
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Post on Writing Blogssouthwestauthorsguild.com
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© 2010 Watermelon Mountain Web Marketing 2727
Submit to Review Sitesbookpleasures.com/websitepublisher
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© 2010 Watermelon Mountain Web Marketing 28
Social Bookmarking for Booksshelfari.com
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© 2010 Watermelon Mountain Web Marketing 29
Podcast Interviewssantaferadiocafe.org/podcasts
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Read on a Podcastdimestories.org/live-events/albuquerque
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© 2010 Watermelon Mountain Web Marketing 31
YouTubeyoutube.com/watch?v=Ku-yFhXld7A
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© 2010 Watermelon Mountain Web Marketing 32
Videocast Leslie Marmon Silko lib.asu.edu/librarychannel/2009/12/14/ep102_silko
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Give a Video Reading meettheauthor.com/home.html
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Meetup.com
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© 2010 Watermelon Mountain Web Marketing 35
New Book Toolbook.grader.com/about
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© 2010 Watermelon Mountain Web Marketing 36
Joan Leslie Woodruff - Web Site
joanlesliewoodruff.com
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© 2010 Watermelon Mountain Web Marketing 37
Joan Leslie Woodruff - Blog joaniewoodruff.blogspot.com
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© 2010 Watermelon Mountain Web Marketing 38
Joan Leslie Woodruff - Facebookfacebook.com/joanwoodruff
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© 2010 Watermelon Mountain Web Marketing 39
Joan Leslie Woodruff - MySpacemyspace.com/joanlesliewoodruff
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© 2010 Watermelon Mountain Web Marketing 40
Resources• watermelonweb.com/marketingresources.htm
• contact: [email protected] 505-344-4230
• newmexicocreates.org/press.php?id=6
• newmexicocreates.org/category.php?id=66&sub_id=455