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PRC 513Best Practices & Lessons Learned

CALPA Conference, Morro BayApril 10, 20108:30-9:30 AM

John MottCooperating Associations Program Manger

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Public Resource Code (PRC) 513

Enables California State Parks to work with associations

Authorizes sales of interpretive and educational materials and services

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PRC 513

Generally defines interpretive and educational materials and services

Authorizes a cooperating association to provide interpretive and educational services in addition to sales

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PRC 513, continued

Describes non-educational, non-interpretive materials and services

Authorizes a cooperating association to engage in non-educational, non-interpretive activities following a “good faith effort” to obtain a concessionaire

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Interpretive and Educational Materials Relate significantly to park unit interpretive

and educational theme as defined in general plan

Portray iconic images, objects, landscapes or words that embody park unit’s heritage

Provide site orientation and participation in interpretive and educational activities

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I&E Material Examples

• Print Media– Publications

– Posters

– Field Guides

• Audio-Visual &

other Media

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I&E Material Examples - Logo Merchandise

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I&E Examples – Toys and Games

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More I&E Material Examples

• Cultural or Museum Replicas

• “Iconic Images or Resources– Jewelry – replica and modern– Images – replica and modern

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• Authentic Reproductions

• “Park Made” Items

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Interpretive and EducationalServices for Sale

Reflect themes and goals identified in general plans, interpretive plans and related documents

Focus on natural, cultural, historic resources of park unit

Include seminars, classes, tours and events

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Interpretive and Educational Services

Lectures and talks

Friends of Santa CruzHistory Lecture

Anza Borrego Foundation Poles for Hiking and WalkingFossil Treasures of Anza

Borrego

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Stewards of the Coast & RedwoodsEco Adventures – paddling, hiking, riding

http://www.stewardsofthecoastandredwoods.org/index.htm

Seminar Series – request a donation - http://www.stewardsofthecoastandredwoods.org/pe_seminars.htm

Group offerings – not public yet,

Corporate, family clients

Programs using federal stimulus money via Goodwill to hire staff to help run tours http://www.stewardsofthecoastandredwoods.org/groupadventures.htm

Seminars, classes, Seminars, classes, workshopsworkshops

RRiver Kyack Tour.JPGBreck Parkman amp group.JPG

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Anza Borrego Foundation Events Calendar

http://theabf.org/event Hike of the Month: Lower Willows, $10Sponsors:    

Seminars, classes, Seminars, classes, workshopsworkshops

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Crystal Cove Alliance http://www.crystalcovebeachcottages.com/

education/ArtsinthePark.php The Great Plein Air Art Experience Landscape Photography - Sunset Camera Walk Plein Air Painting - Level 1

Seminars, classes, Seminars, classes, workshopsworkshops

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Tours/Events(Transportation devices owned by CSP or participants)

Anza Borrego Foundation Mongolia: Adventure of a Lifetime Desert Hostel: Arches and Canyonlands

http://theabf.org/events/multidaytrips

Mendocino Area Parks Association Arts for the Park

http://www.mendoparks.org/Arts_for_the_Parks/default_art_show.html

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Tours/Events (continued)

Sierra State Parks Foundation An Enchanted Evening at Vikingsholm http://www.sierrastateparks.org/

Friends of Hearst CastleChamber Music Concert

7/16/10http://www.friendsofhearstcastle.org/special_events.asp

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Non-Interpretive, Non-Educational Materials and Services

Lodging and food services Horse and equipment rentals Camping supplies Gifts and souvenirs, other than

interpretive/educational Transportation, except department-owned

equipment Recreational lessons Operation of theaters, golf courses, marinas

and other specialized facilities

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Lodging and Food Services

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Recreational Lessons (for fun)

Associations may offer lessons that are designed to forge emotional and intellectual connections between the interests of the audience and inherent meanings in the resource.

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Horse and Equipment Rentals

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Transportation, except that owned by the department

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Camping Supplies

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Specialized Facility Operations

Golf Courses

Marinas

Theaters

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Gifts and Souvenirs

Other than interpretive and educational

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Exception

If purchased from an on-site concessioner or the State Park E-Store,

good faith effort is satisfied.

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Firewood Sales On-site concessionaire has first right of refusal Must conveniently meet park visitor needs Cooperating association may sell when no

concession interest or ability

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Good Faith Effort – Business Solicitation Form

Identify three (3) local business entities Document contacts on form

If no interest, good faith effort is satisfied for duration of cooperating association agreement

If interest, Concessions Program may negotiate a concession contract

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Accounting and Reporting

Separate accounting for: I&E sales Non I&E sales Firewood

If non I&E, income will need reporting by park unit

New annual report

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Good Faith Effort Process

Less than $50,000/park & not a majority of sales On-site concessionaire not interested

Good Faith Effort satisfied No on-site concessionaire, use

Solicitation of Business Interest form

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Good Faith Effort Process

Greater than $50,000/park or a majority of sales Separation feasible – concession for non-

I&E Separation not feasible – All sales via a

concession

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Non-Interpretive, Non-Non-Interpretive, Non-Educational ActivitiesEducational Activities

*Cooperating Association Sells Non-Interpretive, Non-

Educational Merchandise Sales or Services

Refer to Guidelines Section IIIB

If less than $50,000 in annual gross receipts and not a

majority of the overall sales activity.

Refer to Guidelines Section IIIB4

More than $50,000 in annual gross receipts and/or a

majority of the overall sales activity.

Refer to Guidelines Section IIIB5

If on-site concessionaire not interested, good faith effort

satisfied.Refer to Guidelines IIIB4(a)

If no existing concessionaire, use Solicitation of Business Interest form. If no interest, good faith effort satisfied. If

interest, refer to IIIB5.Refer to Guidelines IIIB4(b)

If viable, sales or service may continue under a negotiated concession contract or RFP. Refer to Guidelines IIIB5(a)

If purchased from on-site concessionaire or from

State Park E-Store - goodfaith effort satisfied.

Refer to Guidelines Section IIIB3

If not viable, sales or servicemay include all merchandise,

including interpretive andeducational, under a negotiated

concession contract or RFP.Refer to Guidelines IIIB5(b)