PRC 513Best Practices & Lessons Learned

CALPA Conference, Morro BayApril 10, 20108:30-9:30 AM

John MottCooperating Associations Program Manger

Public Resource Code (PRC) 513Enables California State Parks to work with associations Authorizes sales of interpretive and educational materials and services

PRC 513Generally defines interpretive and educational materials and services

Authorizes a cooperating association to provide interpretive and educational services in addition to sales

PRC 513, continuedDescribes non-educational, non-interpretive materials and services Authorizes a cooperating association to engage in non-educational, non-interpretive activities following a good faith effort to obtain a concessionaire

Interpretive and Educational Materials Relate significantly to park unit interpretive and educational theme as defined in general planPortray iconic images, objects, landscapes or words that embody park units heritage Provide site orientation and participation in interpretive and educational activities

I&E Material ExamplesPrint MediaPublicationsPostersField Guides

Audio-Visual &other Media

I&E Material Examples - Logo Merchandise

I&E Examples Toys and Games

More I&E Material ExamplesCultural or Museum ReplicasIconic Images or ResourcesJewelry replica and modernImages replica and modern

Authentic Reproductions

Park Made Items

Interpretive and EducationalServices for SaleReflect themes and goals identified in general plans, interpretive plans and related documentsFocus on natural, cultural, historic resources of park unitInclude seminars, classes, tours and events

Interpretive and Educational ServicesLectures and talks Friends of Santa CruzHistory Lecture

Anza Borrego Foundation Poles for Hiking and WalkingFossil Treasures of Anza Borrego

Stewards of the Coast & RedwoodsEco Adventures paddling, hiking, riding http://www.stewardsofthecoastandredwoods.org/index.htm Seminar Series request a donation - http://www.stewardsofthecoastandredwoods.org/pe_seminars.htmGroup offerings not public yet, Corporate, family clientsPrograms using federal stimulus money via Goodwill to hire staff to help run tours http://www.stewardsofthecoastandredwoods.org/groupadventures.htm

Seminars, classes, workshops

Anza Borrego Foundation Events Calendar http://theabf.org/event Hike of the Month: Lower Willows, $10Sponsors:

Seminars, classes, workshops

Crystal Cove Alliance http://www.crystalcovebeachcottages.com/education/ArtsinthePark.php The Great Plein Air Art Experience Landscape Photography - Sunset Camera Walk Plein Air Painting - Level 1Seminars, classes, workshops

Tours/Events(Transportation devices owned by CSP or participants)Anza Borrego FoundationMongolia: Adventure of a Lifetime Desert Hostel: Arches and Canyonlandshttp://theabf.org/events/multidaytrips

Mendocino Area Parks AssociationArts for the Park http://www.mendoparks.org/Arts_for_the_Parks/default_art_show.html

Tours/Events (continued)Sierra State Parks Foundation An Enchanted Evening at Vikingsholmhttp://www.sierrastateparks.org/

Friends of Hearst CastleChamber Music Concert 7/16/10http://www.friendsofhearstcastle.org/special_events.asp

Non-Interpretive, Non-Educational Materials and ServicesLodging and food servicesHorse and equipment rentalsCamping suppliesGifts and souvenirs, other than interpretive/educationalTransportation, except department-owned equipmentRecreational lessonsOperation of theaters, golf courses, marinas and other specialized facilities

Lodging and Food Services

Recreational Lessons (for fun)

Associations may offer lessons that are designed to forge emotional and intellectual connections between the interests of the audience and inherent meanings in the resource.

Horse and Equipment Rentals

Transportation, except that owned by the department

Camping Supplies

Specialized Facility Operations

Golf CoursesMarinasTheaters

Gifts and SouvenirsOther than interpretive and educational

ExceptionIf purchased from an on-site concessioner or the State Park E-Store, good faith effort is satisfied.

Firewood SalesOn-site concessionaire has first right of refusalMust conveniently meet park visitor needsCooperating association may sell when no concession interest or ability

Good Faith Effort Business Solicitation Form Identify three (3) local business entities Document contacts on form If no interest, good faith effort is satisfied for duration of cooperating association agreement If interest, Concessions Program may negotiate a concession contract

Accounting and ReportingSeparate accounting for:I&E salesNon I&E salesFirewoodIf non I&E, income will need reporting by park unitNew annual report

Good Faith Effort ProcessLess than $50,000/park & not a majority of salesOn-site concessionaire not interestedGood Faith Effort satisfiedNo on-site concessionaire, use Solicitation of Business Interest form

Good Faith Effort ProcessGreater than $50,000/park or a majority of salesSeparation feasible concession for non-I&ESeparation not feasible All sales via a concession

Non-Interpretive, Non-Educational Activities