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Rental Tracking

Shipping

Dry Cleaning

Marketing

Customer Service

Jersey Suppliers

Dry Cleaners

Pre-paid Envelope suppliers

USPS

SPORTS JERSEY OWNERS

-Flexibility to change jersey

-Eliminate risk of owning jersey who is traded

GET-Search Ads, Partnerships, Social Media, at-stadium

KEEP- Seniority, loyalty program

GROW – Premium subs, family plans

SPORTS JERSEY OWNERS

-Male

- Kids to YA (13-35)

SINGLE GAME ATTENDEES

-Male & Female

- YA (18-35)

- Casual Fan

SINGLE GAME ATTENDEES

-Cheaper way to wear jersey to a game

Jerseys, warehouse, shipping, cleaning, logistics tracking, website development/maintenance, customer service employees

SPORTS JERSEY OWNERS

-Annual Subscription, Monthly Subscription, One-Time

SINGLE GAME ATTENDEES

-Pay per rental

Jersey Inventory

Warehouse

Logistics System

Website

Try to Size your MarketTotal Addressable Market

(how big is the universe) 150 M Americans watch the 5 major team sports (in some capacity)

Served Available Market

(how many can I reach with my sales channel)

11 M NY Metro Area watch the 5 major team sports (in some capacity)

Target Market

(who will be most likely buyers – sell to first)

Based on Yankee Stadium Research: 11.7% of SAM showed strong interest1.3 M people (half subscription/half pay per rental)

Pass/Fail Signals & Experiments

• How do you test interest?• Where do you test interest?• What kind of experiments can you run?• How many do you test?