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Sonali Bank Deposit Enrichment Through Internet And Social Media

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Social Media ??

• Where people interact globally on internet platform

Long Term Target

1 Enrichment of sonali bank deposit

2 To find out new group of customer and individual customer

3 Expand the market area

4 Extended Remittance flow to sonali bank

5 Understanding customers demand

6 Introducing modern Sonali Bank to customer

7 Better customer service and feedback

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Targeted groups

• Internet users of Bangladesh• Young generation• Wage earners Bangladeshi

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One Year TargetWith 3000 officers involvement in social media

• 3000X12= 36000 Savings accounts

• 3000X 2=60000 FDR accounts

• 3000X 12=36000 Monthly deposit accounts

• 3000X 600,000=180,00,000,00 Taka deposit

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Promotional Activities

• Officers’ Facebook profile weekly update

• Twitter update

• Online Advertisement/leaflet/ banner

• Short video clips

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Advertisement

• Website banner

• Facebook Page

• Facebook corporate advertisement

• Tweeter

• Sonali bank web address each branch

• Facebook link to Sonali bank website

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Products To Be Focused • Fixed deposit, DBS• Overdraft loan on deposit.• Monthly Savings schemes• Daily & monthly interest scheme • Credit card, debit card, ATM & ABB• Account Opening facility online• Remittance (Local & Foreign)• Islami Banking

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Marketing Budget

• Website Banner- 100,000/- per month• Facebook page- Free• Twitter update - Free• Facebook advertisement- 100,000/- per month• Team management for customer support/ data

analysis/ research and reporting- Free (branch cost)

• Team training- Free (Mobile bill)

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Team work• 50 officers

• Working from self desk and self branch

• Officer responsible for RMS will do this job

• A team leader (highly knowledgeable at relevant banking issue )

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We are officer & We are model

Let’s Occupy the Market

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