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1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing, Mitratech April 10, 2014

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Page 1: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT

General Counsel: The Global Corporation’s

Next Agent of Change

Katie Bullard, VP Product Management & Marketing, Mitratech

April 10, 2014

Page 2: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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• The Forces for Legal Globalization

• What Does it Mean to a Legal Change Agent?

• Case Studies and Best Practices

• Q&A

AGENDA

Page 3: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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230+ LEGAL DEPARTMENTS CHOOSE MITRATECH

Our Products Are Consistently:

• FLEXIBLE and highly configurable solutions that fit the way YOU work

• COMPREHENSIVE solutions that serve as a complete hub for the legal department

• TRUSTED by your peers to create maximum return in minimum time, creating the secure, low-risk, and safe product choice

Page 4: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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MARKET FORCES ON THE GC’S OFFICE

Office of the

General Counsel

Legal Department As Proactive and Strategic

Increasing Global Stakes

Legal Department

as Key Business Unit

GC needs to be a best-run business unit on a global scale

Page 5: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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HOW GLOBALIZATION AFFECTS LEGAL DEPTS

• Ensure knowledge of global regulations

• Ensure compliance with global regulations to minimize risk

SUBSTANTIVE LAW

PRACTICE

• Choose outside counsel internationally

• Manage in-house counsel in diverse locations

• Manage billing internationally

LEGAL OPERATIONS

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1. We need better reporting of all legal department data

2. Users fail to adopt and consistently update information in our technical solutions - leading to inconsistent data and records.

TOP 2 PAINS AS IDENTIFIED BY LEGAL OPERATIONS LEADERS*

* 2013 Mitratech survey of Legal Department executives across the globe

Global Visibility to Drive Better

Outcomes

Better Reporting

User Adoption

Page 7: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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“For AIG, rolling out legal tools and processes on a global scale is a massive change management

program.” Stacey Coote, Director of Legal Ops, EMEA

NOT ENOUGH LEGAL LEADERS VIEW THEIR ROLE AS ONE OF A CHANGE AGENT

Page 8: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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RESISTANCE IS USUALLY JUST THE SYMPTOM…

Resistance is not the primary reason why changes fail. The real problem is that leaders plan and roll out major changes in ways that

create inertia, apathy, and opposition

Page 9: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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CHANGE BUY-IN FORMULA

(D x V x A) > R

Dissatisfaction (with current state)

Vision for future (benefits to me)

Actions (first actions)

Engagement with the sum of these must be greater than >

Resistance to change

Page 10: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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WHAT IT TAKES TO BE A CHANGE AGENT

Page 11: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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The turtle & the hare: rushing is not always the best option

TAKE TIME TO BUILD SOLID FOUNDATIONS

Page 12: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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Failure to think globally and initiate change will:• Result in poor process and un-adopted tools• Lead to poor visibility into global legal spend and operations• Create additional risk for the overall business

Two key global legal initiatives for change:• Global Spend Management: budgeting processes, global tax

and currency challenges, vendor roll-out and adoption• Business Process and Collaboration: language challenges,

flexible tools and processes, centralized content, data privacy

WHY THINKING GLOBALLY IS CRITICAL FOR THE GC’S OFFICE

Page 13: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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TIPS & TRICKS FOR GOING GLOBAL

Page 14: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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LEGAL CHANGE AGENT: AONCREATING A GLOBAL BUSINESS PROCESS FOR INCREASED COLLABORATION

Need for Change• HQ legal team did not know the best firms within

international jurisdictions to choose

• International firms not captured in preferred vendor list

• Limited visibility across global legal team

Vision• Business process standardization initiative

created using technology

Results• Process implemented to authorize vendors not

on preferred list that still allows for flexibility and the regional counsel to do their job

• Increased collaboration world-wide on matters, which reduces re-work, generates productivity gains, and fosters a better legal community

“At AON, the office of the general counsel embarked

on a global business process standardization

initiative across the entire legal team in order to gain the full visibility needed to

be a best-run legal department.”

Page 15: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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LEGAL CHANGE AGENT: HEWLETT-PACKARDLEGAL SPEND AND GLOBALIZATION

Need for Change• Very little information tracked in systems outside of the

U.S - almost a quarter of all matters created outside U.S.

• Managing the change in process when rolling out global matter management and e-Billing processes, in addition to currency and tax differences

Vision• Utilize legal technology to roll out a global budgeting

process

• Create a Global Operational Support team to aid the legal group on the financial components of managing matters

Results• Every matter, budget, and invoice stored within TC,

giving HP the ability to pinpoint exactly where global legal spend exists

• A better understanding of legal spend, leading to more accurate projections

“Embracing the change management process and training global staff were

the top two challenges we faced when rolling out

global matter management and e-

Billing”

Page 16: 1 TEXAS LAWYER IN-HOUSE COUNSEL SUMMIT General Counsel: The Global Corporation’s Next Agent of Change Katie Bullard, VP Product Management & Marketing,

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LEGAL CHANGE AGENT: AIGSIMPLIFYING THE SYSTEMS LANDSCAPE FOR A GLOBAL ORGANIZATION

“AIG’s ability to increase collaboration across global legal units and between claims and staff counsel, as well as their

focus on reducing costs through the use of data and analytics, is

a prime example of a legal department leveraging

technology to deliver on key enterprise objectives.”

Need for Change• Disparate systems across the globe

• Significant reporting challenges, especially in global legal spend. Little information on how much was out there.

Vision• Expansion of legal technology platform from

corporate needs only to include claims legal management as well

• Ability to manage all global legal spend through one unified platform

Results• Enhanced collaboration across legal groups• Improved data management across the

enterprise for more in-depth decision analytics

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• Support for change must come from the General Counsel

• Explain HOW each person will benefit from the new initiative (local staff and global staff)

• New processes must be created with input of everyone involved, especially global staff: collaborate, collaborate, collaborate

• Identify a local evangelist

• Embrace the notion that what works here may not work everywhere

• Don’t try to undertake everything at once

• Train, Train, Train

• Refine, Refine, Refine

KEY THEMES FROM OUR CLIENTS AND PARTNERS

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Q&A

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