10 figures you need to know before a kickstarter
DESCRIPTION
What if there was a secret sauce to reach $1M+ on Kickstarter ? As foolish as it may sound, we decided to seriously look at successful Kickstarter campaigns to see if we could find that magical element. So we checked all the $500k Kickstarter campaigns and tried to gather as much data as possible : daily amount raised, length of video, day of launch, duration of campaign, etc… The result? Certainly not a magical recipe giving a single explanation to every success. But success is the sum of details and there are small details that are widely shared among Kickstarter supernovas. These details have led us to release a presentation about “10 figures you need to know before launching a Kickstarter”.TRANSCRIPT
figures you need to know before launching a kickstarter campaign
10 .
#dataset analysis based on
$500k+ successful KS campaign in Tech, Design and Hardware Gaming
= 79 startups
= 4,000 daily data crunched
source : Kickstarter, Kicktraq, Crunchbase + crossing figures with Flybridge Dataset for #10
#1. 64% of successful KS were launched on
Tuesday or Wednesday
monday tuesday wednesday thursday friday saturday sunday breakdown of $500k+ funded projects per launchday.
9%
34% 30%
15% 5% 4% 3%
#2. average campaign duration
= 38 days 3%
67%
23% 8%
< 30 days 30 to 40 days 41 to 59 days 60 days breakdown of $500k+ funded projects per campaign duration.
average video duration
= 3min45s #3.
breakdown of $500k+ funded projects per video duration.
39%
28%
22% 11%
< 3min 3 to 4min 4 to 5min 5min <
#4. median unit price per product
= $189 breakdown of $500k+ funded projects per unit price.
27%
47% 17%
4% 5%
<$101 $101 to $300 $301 to $600 $601 to $2,000 $2,000+
#5. median funding goal
= $100,000 62%
13%
25%
breakdown of $500k+ funded projects per funding goal. < $101k $101k to $200k $200k+
#6. average time to reach the goal
= 3 days breakdown of $500k+ funded projects per goal reached day.
38%
25% 20%
16%
Day 1 Day 2 Day 3 Day 4 +
#7. 3 first days
= 28% total funding
average among $500k + funded projects.
#8. 44%
week 1 week 2 week 3 week 4 week 5
14% 11% 9% 22%
average distribution of total amount raised on a 5-week normalized period for $500k+ funded projects
1st week + last week = 66% of total funding
#9. average shipping delay
= 7 months
breakdown of $500k+ funded & shipped projects per shipping delay.
4%
44%
31% 20%
on time 1-5 months
6-10 months
11-20 months
#10.
(*) some VC investments might not have been announced yet.
51%* raise VC Funding
after a $1M+ KS campaign
alexis HOUSSOU @alexishoussou
barbara BELVISI @b_belvisi
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authors