10 honest insights to doing business differently--and succeeding, from honest tea cofounders
Post on 18-Oct-2014
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Listen to the full interview at www.33voices.com/seth-goldman/audio Honest Tea is a bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. It is a wholly owned subsidiary of The Coca-Cola Company.TRANSCRIPT
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@33voices
intelligent insights to advance your business and life
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The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
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Seth Goldman & Barry NalebuffCo-founders of Honest Tea, a bot-tled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. It is a wholly owned sub-sidiary of The Coca-Cola Company.
@HonestTea
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Stream interview Watch videoWatch videoNo.1
If you find something that’s annoying you,
pay attention.it’s likely that others are dealing with the same issue.
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Stream interview Watch videoWatch videoNo.2
When positioning a new product in the marketplace,
incremental improvements won’t sell.When positioning a new product in the marketplace,
incremental improvements won’t sell.
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Stream interview Watch videoWatch videoNo.3
Your idea is validated when a disproportionate percentage of your customers
act as your de facto sales and marketing team.
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Stream interview Watch videoWatch videoNo.4
Your success in business depends on your ability to continually answer the following questions:
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Stream interview Watch videoWatch videoNo.4
Your success in business depends on your ability to continually answer the following questions:
Why will my idea succeed at first?
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Stream interview Watch videoWatch videoNo.4
Your success in business depends on your ability to continually answer the following questions:
Why will it continue to succeed once others copy it?
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Stream interview Watch videoWatch videoNo.4
Your success in business depends on your ability to continually answer the following questions:
Why will it continue to succeed once others copy it?
33voicesHonest Tea - Questions For Success
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Stream interview Watch videoWatch videoNo.5
A founder’s most important role is selling -
first and always.Without sales, nothing is possible.
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Stream interview Watch videoWatch videoNo.6
When raising money,make it clear that your investors’ interest
is ahead of yours. let your level of success determine the equity distribution.
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Stream interview Watch videoWatch videoNo.7
Never stop learning from your customer.
theirs is the only voice that matters.
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Stream interview Watch videoWatch videoNo.8
When your brand stands for something meaningful,
you give your customer a reason to share your story.
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Stream interview Watch videoWatch videoNo.9
Never lose your objectivity.Only the brutal facts tell you the truth.
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Stream interview Watch videoWatch videoNo.10
Don’t pay too much attention to the rules,
as long as you’re not breaking the law.
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Really reflect...
Are you comfortable being the underdog?
Really reflect...