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How to Succeed (Repeatedly)

on Kickstarter

This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Tom Gerhardt and Dan Provost are the co-creators of Neat Ice Kit, the Glif and Cosmonaut, three blockbuster

projects on Kickstarter, and authors of a new self-published book on design entrepreneurship.

Dan Provost & Tom Gerhardt

@StudioNeat

Co-Founders of Studio Neat

Kickstarter is a place where creators and believers come together - Celebrate the community, don’t take advantage of it.

Insight #1

Insight #2

Unless you have an unwavering commitment to see your campaign through, you owe it

to your community never to start.

Insight #3

Plan accordingly & treat your campaign like a business - it’s always wise to follow the mantra

of under-promising and over-delivering.

Insight #4

Respect the ethos of the community, and be open to sharing what you know -

it’s hardly a zero sum game.

Insight #5

Those most likely to succeed on Kickstarter are very deliberate about their marketing strategy;

especially before their project is launched.

Insight #6

Be strategic about your funding target, and crystal clear to your backers about what

you’re providing them how it correlates to the pledge level pricing.

Insight #7

Use video to personalize your story, connect emotionally and leave your backers with something meaningful to look forward to.

Insight #8

If you choose to reward your backers, make it tangible, worthwhile and relevant to

the campaign - and let it be a natural outflow of the project completion.

Insight #9

Never neglect an opportunity to update your progress - your community is the catalyst that

can turn a single project into a lasting business.

Insight #10

“As you build your project, take your time! The average successfully funded creator spends nearly two weeks tweaking their

project before launching. A thoughtful and methodical approach can pay off.”

- Kickstarter

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Presentation created by Chase Jennings