10 insights on creativity and innovation — tina seelig
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This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Dr. Tina Seelig is Professor of the Practice in the Dept of Management Science and Engineering (MS&E) at Stanford University. She is also
the Executive Director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University’s School of
Engineering. She teaches courses on creativity, innovation, and entrepreneurship in the dept of MS&E and the Hasso Plattner
Institute of Design (d.school) at Stanford.
Tina Seelig@tseelig
Professor of the Practice, Stanford University
True innovation is a repeatable process that follows this sequence:
Insight #1
True innovation is a repeatable process that follows this sequence:
Imagination leads to creativity.
Insight #1
True innovation is a repeatable process that follows this sequence:
Creativity leads to innovation.
Insight #1
True innovation is a repeatable process that follows this sequence:
Innovation leads to entrepreneurship.
Insight #1
Insight #2
Next time you’re stuck solving an important problem, reframe your questions. It’s likely that the questions you’re asking is where
the frame of solution will fall.
Insight #3
Master the ability to reframe problems and you’ll unlock your imagination. Here’s how:
Insight #3
Master the ability to reframe problems and you’ll unlock your imagination. Here’s how:
Ask questions that start with “Why.”
Insight #3
Master the ability to reframe problems and you’ll unlock your imagination. Here’s how:
Ask questions that don’t have one right answer.
Insight #3
Master the ability to reframe problems and you’ll unlock your imagination. Here’s how:
Unpack all the existing assumptions you have about the problem.
Insight #3
Master the ability to reframe problems and you’ll unlock your imagination. Here’s how:
Challenge those assumptions.
Insight #4
No matter where you are in life, engagement is the master key that opens up any door. Try spending an hour silently observing in one
location. Make as many observations as possible while:
Insight #4
No matter where you are in life, engagement is the master key that opens up any door. Try spending an hour silently observing in one
location. Make as many observations as possible while:
Being open to new experiences.
Insight #4
No matter where you are in life, engagement is the master key that opens up any door. Try spending an hour silently observing in one
location. Make as many observations as possible while:
Envisioning a bolder future.
Insight #4
No matter where you are in life, engagement is the master key that opens up any door. Try spending an hour silently observing in one
location. Make as many observations as possible while:
Redefining your boundaries.
Insight #5
If you haven’t discovered your passion, you’re not alone, for your passion evolves over your lifetime. Look for activities that you’re actively involved; it’s where your confidence lies and
where passion will likely intersect.
Insight #6
The entrepreneur most likely to navigate the path from innovation to entrepreneurship
will take steps that are large enough to be challenging, but small enough that they lead manageably toward the objectives.
Insight #7
Contrary to what you might think, resisting your ideas is a gift, for it will help
test your your convictions.
Insight #8
“Companies that don’t have a clearly articulated story don’t have a
clear and well thought-out strategy….The company story is the company strategy.”
- Ben Horowitz on Story
Insight #9
To UP your creativity quotient, change your vocabulary and sharpen your ability to:
Insight #9
To UP your creativity quotient, change your vocabulary and sharpen your ability to:
Reframe the problem.
Insight #9
To UP your creativity quotient, change your vocabulary and sharpen your ability to:Challenge your existing assumptions.
Insight #9
To UP your creativity quotient, change your vocabulary and sharpen your ability to:
Connect and combine ideas.
Insight #10
“Entrepreneurs do much more than imaginable with much less than seems possible.”
- Stanford Technology Ventures Program
Reflect: In finding a solution to your most challeng-ing problem, what’s one critical question that you
can ask that doesn’t have one answer?
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Presentation created by Chase Jennings
Insights by Moe Abdou