are you paying attention? assignment # 2 for the crash course in creativity, instructor tina seelig
TRANSCRIPT
“ Are You Paying Attention”
Assignment # 2
Tina Seelig’s Crash course on creativity
offered through Venture Lab
Submitted by Alisa Dworsky
Main Street, Montpelier VT
I live in the countries smallest
state capital- population 8000
I Know the owners of all of the stores
visited for this project with the exception of the
Rite Aid
I visited and observed 5 stores on Main
street: the art store , a book store, the
stationary store, a clothing store and a
drug store.
Downtown is defined by the streets “State”
and “Main”
Most of the buildings date to the 19th
century and have brick facades.
The art store smells of pencils, the
books store of dust, the stationers of
candles, the clothing store of incense and the
drug store of cleaning agents.
Signage
Pink and Red are popular signage choices in this
town.The Rite aid building and
signage Breaks with the pattern of 19th century storefronts
in town.
The door is always open except at Rite AidIts unusually warm
for October. Rite aid is “climate
controlled” and therefore the door is closed- everyone else is enjoying the
effects of global warming and
keeping the door open
The store window seasonal theme
Halloween!Storefronts reflect back messages to the community.
Most stores will be welcoming kids trick
or treating on Halloween.
Packed and ClutteredEvery store in
downtown Montpelier
Vermont is packed with things. The
stores are relatively small. They have very little storage
because their basements flooded
in “Irene”.
There is an opportunity to
bring more clarity and elegance to the
presentation of products through improving display
strategies and improving storage
options.
Featured Products …buy buy buy
Xmas gifts, best sellers, Xmas
wrapping paper and Candy….tis the
season!
Featured Items are always placed in the path of the customer near the front door.
The opportunity is to design a changeable, elegant platform, a
stage set for featured products, that can be adjusted and viewed from all directions.
In the backWhat I found in the back of the stores
were books on sports
Incensehallmark cards
and frames. Does that mean we like
these things less or are we more private
about them?
Perhaps we are more persistent and directed in finding
those products and the retailers know
this?
Impulse Buy
What do Stephen Colbert, Candy,
Moleskine notebooks and
bracelets have in common?
Opportunities
Efficient, affordable and elegant storage
options because small stores need to reduce clutter, increase storage and streamline visibility in the
space.
The design of a display system for featured products that •can be viewed from all directions •Is simple and elegant• can change its configuration, like a stage set, to add theatricality, allow flexibility and keep customers engaged.
Take the flexibility and drama in Robert Lepage’s sets and apply it to retail
display systems.
Charles and Ray EamesShelves- flexible storage and display all in one. A good precedent.