10 insights to win customers and influence word of mouth, with stan phelps
Post on 18-Oct-2014
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Listen to the full interview at www.33voices.com/stan-phelps/audio Stan Phelps has a unique perspective on customer experience and employee engagement based on over 20 years of brand and agency experience. After completing his JD/MBA at Villanova, Stan progressed through sales and marketing roles around the world at IMG, adidas, PGA Worldwide Exhibitions and Synergy Events. Now he is a Managing Director of 9 INCH MARKETING, an organization that inspires leaders to think differently about marketing. Founded in 2012, 9 INCH helps businesses become talkable by design. Implementing programs that drive differentiation, reinforce culture, increase retention and promote positive word of mouth.TRANSCRIPT
@33voices
intelligent insights to advance your business and life
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Stan PhelpsFounder and Chief Measurement Offi-cer of 9 INCH marketing, an organiza-tion that inspires leaders to think dif-ferently about their most important
stakeholders.
@9INCHmarketing
Stream interview Watch videoWatch videoNo.1
Good marketing reaches the right person,
at the right time, at the right place.
make it personal!
Stream interview Watch videoWatch videoNo.2
If you want to connect to my heart,your first litmus test is whether or not you’re relevant and engaging.
Stream interview Watch videoWatch videoNo.2
If you want to connect to my heart,your first litmus test is whether or not you’re relevant and engaging.
33voicesStan Phelps - Litmus Test For Relevancy
Stream interview Watch videoWatch videoNo.3
Keep in mind that not all customers are created equal.
the lifetime value of a referral is 4X that of a normal relationship.
Stream interview Watch videoWatch videoNo.4
Shift your focus from identifying a prospect and to serving your current customers and employees;
they’re your most valuable assets.
Stream interview Watch videoWatch videoNo.5
If you’re an early stage company, make a free version of your product available
and be relentlessat listening to their feedback.
Stream interview Watch videoWatch videoNo.6
Word of mouth marketing starts with your employees:
empower them with the latitude
to do what’s right.don’t govern it by rulebooks.
Stream interview Watch videoWatch videoNo.7
The leader’s mindset shapes the culture of the brandthose who are more value centric inspire engagement and breed loyalty.
Stream interview Watch videoWatch videoNo.8
Be aware – daily deals could cause more harm
to your brand than good;
the margins are low and the retention is typically subpar.
Stream interview Watch videoWatch videoNo.9
Social media amplifies your brand only if your intent is to improve the lives
of your customers.Make it about them.
Stream interview Watch videoWatch videoNo.10
The biggest myth in marketing is for you to meet your client’s expectation.
exceed it or you haven’t succeed.
Really reflect...
Can you articulate how you’re improving your best customer’s life?
Really reflect...
