10 KEY TAKE-AWAYS

FROM MY BOOK

Internal Communications – Insights,

Practices and Models (Sage

Publications, 2012) http://www.facebook.com/ICbook2012

Join the fast growing domain and make a

difference According to the recently concluded 7th Generally Accepted Practices

(GAP) study the area of internal communications is experiencing

expansion. In addition to growth in social media the public relations and

communications field is experiencing growth in the areas of Internal

Communications, up from 47% to 58% of respondents have taken on

responsibility over the last two years.

Learn about the AIM framework for

internal communications • Alignment

• Inclusiveness

• Measurement

Leverage proven tools to influence your

organization’s internal communications

• Internal Communications Channel Selection Guide

• Internal Communications Measurement Elements

• Internal Communications Maturity Guide

• Outsourcing vs In-sourcing Matrix

• Agency Selection Template

• Messages Matrix

Know how to get your career started with

internal communications • Tips to understand the role

• How to manage the first few weeks

• Questions to ask your manager

• How to define a plan

• How to craft a strategy

Ask the right questions to get ahead with

internal communications • Know what it takes to succeed as a professional

• Gauge if you are suited for the role. Take the Self-

Evaluation Guide

• Learn questions you can pose to your stakeholders and to

yourself

Be accepted as a credible communicator

among leaders • Understand the Internal Communications Framework

• Get a grip on the Internal Communications Flow Chart

• Know how to distinguish between Touch and Impact for

stakeholders

• Learn more about the Internal Communications Process

Understand trends that impact

organizations and staff • Read case studies from India

• Learn more about inclusive communication

• Know what works in driving engagement with internal

communication

• How to work with leaders

Craft a robust social media integration

plan for internal communications • Leverage the Absorb-Adapt-Apply Model for Social Media

Adoption

• Understand issues in adoption

• Learn how to overcome them

Know how to elevate your team’s

presence • Learn how to listen

• Understand your team better

• Acknowledge concerns

• Lead by example

• Simplify work

• Be a thought leader

Understand the role of messaging in

internal communications • What makes a message work

• Learn from case studies using messaging

• Understand what works and what doesn’t

• Engage in case studies

Continue the dialogue

• Visit FB page: http://www.facebook.com/ICbook2012

• Book available at:

• http://sagepub.in/browse/book.asp?bookid=1770&Subject_Name=&mode=1 (For India, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka)

• http://www.sagepub.com/books/Book240430 (Rest of the world)

• Infibeam

http://www.infibeam.com/Books/internal-communications-insights-practices-models-aniisu-k-verghese/9788132109662.html

• Flipkart

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• Indiaplaza

http://www.indiaplaza.com/internal-communications-aniisu-k-verghese/books/9788132109662.htm

• Crossword

http://www.crossword.in/books/internal-communications/p-books-9788132109662.html

• Homestop 18

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