Real Estate Kickass10

Promotion ideas for

Brand HarmonyWhat realtors should add to their marketing strategies?

Real Estate

1

BRANDINGis all about

memorable impression

An

1

Impressionthat counts

memorable impression

An

1

Impressionthat is easy to recall

memorable impression

An

1

Impressiondirected to relevant audience

memorable impression

Nowyou can’t achieve all that just by putting your headshot on your…

website audience

You needMore

referrals

You needMore

referralsMorelistings

You needMore

referralsMorelistings

Moreappointments

You needMore

referralsMorelistings

Moreappointments

Moresales

In short,you need promotion ideas that are

Consistentthroughout the brand

Hence the term

Brand Harmony“How customers create brand impressions,

not how marketers try to force brand impressions.”

So

So what’s unique about your brand?

What is that the customers consistently

compliment? And what are the advantage tools?

Let’s start with the tools

logo Stationery websites Business Card

Video Brochure

Are you doing all that?

But WAIT

There is more coming your way!

Are your Real Estate promotion ideas running dry?

Time to add some spice

10ways to promote

Real Estate brand

Ask for Referrals

Realtors are good at hunting for referrals but ask for them usually in an ineffective way.

1

Ask for ReferralsYou have to ask for a referral

7 times before they take you seriously.

1

Target new markets

Real Estate business runs the risk of getting saturated

2

Target new markets

Observe the people in a new location for an hour and interact.

2

Note down 20 ways you can market them.

Adopt vehicle branding

Creative vehicle branding plays a crucial role for realtors

3

Adopt vehicle brandingIt’s an offline promotion tactic,

3

where you can promote the business by getting behind the wheel.

Focus on brand storyGet rid of that old school “about us” page.

4

Be creative to present your brand story.

Focus on brand story

Some use an infographic, others prefer videos to present their story.

4

Be a thought leaderSome marketing strategies focus on getting in front of consumers.

5

Be a thought leader5A thought leader strategy is directed at your peers to position you as a thought leader in real estate community.

Establish networks

Up next are networking skills

It maximizes your potential reach

6

Establish networks6Connecting with relevant industry leaders is a deal breaker.

Create co-marketing

Target local businesses like restaurants, hardware stores and other service providers.

7

Create co-marketing7Reach out to them and presentco-marketing opportunities.

Optimize contentOptimize content and convert visitors into leads

8

Leverage Facebook ads for realtors

Optimize content8Present video tours of local neighborhood and update it on the website or blog.

Leverage SMM

Capitalize the hot channels for social media and start off by creating awareness.

9

Leverage SMMUse videos and image-based campaigns to create viral marketing.

9

Upload podcasts and webinars

Say thanks with gifts

A thank you is more meaningful if presented well.

10

Say thanks with giftsIt’s not just a courtesy but an opportunity to engage with customers.

10

Thank referrals by offering them discount coupons.

Whew!That was quite a list!

Will you use these promotion ideas for your real estate brand?

For further clarity

Get a consultant

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