how to develop a kickass digital content strategy
TRANSCRIPT
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
How To Develop A Kickass Digital ContentStrategy306 SHARES
nabla
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Is content marketing the ldquonext big thingrdquoIt is likely that you are familiar with the saying lsquocontent is kingrsquo People are still claiming it to be next big thing in onlinemarketing ndash which is a lie It has always been a big thing and its importance in the digital landscape continues to growas each year passes
When I first started in online marketing way back in 2004 I knew that content marketing was lsquokingrsquo and the best way toincrease my websites exposure I created a menrsquos health website and within 6 months I went from 0 to 20000 dailyvisitors Due to this enormous growth it was necessary to put together a team of researchers and writers to follow a
Adam Rowles AUGUST 1 2014 CONTENT MARKETING
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
digital content strategy
What I did not predict was how huge it would become With the rise of social media content marketing now has an evenlarger reach and is more vital than ever Without it you are missing opportunities that your competitors are seizingupon
Content is still king rightYes but content alone is useless Content needs a purpose and sometimes cannot work by itself You might need asocial media or online marketing strategy too If you donrsquot any of these strategies itrsquos like having a website withoutGoogle knowing about it
Recommended for YouWebcast A Week in the Life of an Agile Creative Team
Note Google rewards unique quality content Googlersquos recent Panda 40 algorithm affected eBay due to thin and low-quality content
Digital content can be in the form of website content blog posts emails social media updates videos eBooks andwebinars ndash all of these fall under the umbrella of content
Now are you beginning to see why it is so important Let us know what content type is most important foryour business
Outcome of this content strategy guideThis guide will help you implement a kickass digital content strategy for your business
In it I will help you create content that will assist with
Brand Develop awareness
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Trust Making you recognised as an industry leaderRankings Increase organic search engine results ie increase your rankings in GoogleTraffic Drive valuable customers to your websiteLeads Receiving profitable leads
What is a digital content strategy
A digital content strategy much like any business plan is a goal-orientated process that assists with your overallmarketing efforts The purpose of a digital content strategy is to provide direction towards an outcome By the end ofthis guide you could will know what tasks need to completed in order to achieve specific objectives for your business
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Give me the magic formulaThere isnrsquot an exact formula and even though it may seem daunting donrsquot fear it as I will be providing you with valuableinsight from many years of experience making sure you have the foundations right
Content marketing is an evolving process that requires evaluation and refinement in order to see improvements Whatworks for you might not work for someone else That is why it is super important to follow the next few steps in order toidentify the best pathway
Content will come in three forms
1 Published content ndash This is anything published by your company and can be anything from a blog article onyour website to a post on a social media platform
2 Reactive content ndash Ever commented on a businessrsquos Facebook post and had them reply directly to you Thatis an example of reactive content and is a great way to stay in touch with your customers and to answer anyconcerns they have with your product or service
3 Proactive content ndash This is a proactive method of promoting your business on other peoplersquos networks Thisincludes sharing content retweeting and publishing on someone elsersquos site or page It also includes invitingpeople to an event
It is important to have a mix of the above content forms Do not just be a taker
Understand your audience
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
What is a personaQuite simply it is a representation of a regular customer In most cases you will have to create 2 or 3 personas Theresearch into your audience is going to harvest insight into their needs wants and concerns This will help with yourcontent brainstorming
Creating your personas
This is the most vital step in the content strategy process and you should not continue unless you have a firm grasp ofwho your market is and what they want
In order to create content that is going to appeal to your audience first you have to map out who that will be
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You can find this out in a number of ways
Online surveyOnline discussionsFocus groupsInterviews with customers who use your productserviceLooking at the audience of your competitors
For example wwwbusiness2communitycomrsquos ideal person might be
Name SallyGender FemaleAge 26 ndash 36Education Graduate SchoolCollegeBrowsing Location WorkLocation United StatesInterests Business Management and Marketing
In order to differentiate between personas I often find it useful to give each persona a name as I have done above
Pro Tip Use wwwalexacom to understand your demographics If there is not any data for your website use acompetitor
Content research ndash Ideas and contentSet yourself up with a content calendar I use one similar to Digital Populate but it is just as easy to create one throughyour Google Drive account Having one will help you allocate time for research schedule in content writingposting andmake people accountable for their work
You need information about your persona to brainstorm content ideas When brainstorming you want to make sure
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
your topics will elicit behavioural change in your customers and convert them to your brand
If you have a goal to increase social shares I suggest you brainstorm content that will invoke
AweLaughterAmusement
Note Do not cover topics that express sadness or anger as these are the least popular
By putting together a content calendar yoursquoll be able to create consistent content that is relevant to your targetaudience Not only are you going to help develop trust with your customers which is an extremely valuable asset in thedigital sphere it will likely give you a boost in search engine rankings
Content Writing ndash Do I have tohellip
It can be hard to write content especially if it is not your day job Two years ago I could barely get through two
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
paragraphs without a double shot latte However practice makes perfect I persisted with it and now I can write a decentpost just like this wink wink in just a few hours
People have very short attention spans Are you engaged If so please leave a comment below You need to gettheir attention immediately or they simply will lsquobouncersquo If you are posting an article 38 percent of readers will be goneby the first paragraph and only roughly 25 percent will actually finish the article in its entirety (source)
That puts a lot of pressure on you to write appealing well-written content
Let us talk about writing for a moment shall we This article is far too short to outline all the features of great contentwriting but let us go through the basics
1 Clear and Concise ndash Your writing should be so easy to understand that an 11 year old could read it A greatprogram for clarity is the Hemingwayapp Just like Pappa Hemingway himself it will help simplify the language youuse
2 Conversational wording ndash You are talking to people not at them so use wording you would in conversationRefer to yourself and your audience as this helps establishing a personal connection
3 Evoke emotions ndash It is a long known fact that emotions work better in advertising than reason Appeal to youraudiencersquos human side
4 Magnetic titles ndash A title is a more important than you think People will read a blog or article based on the titlealone so make it workDid you know only 2 out of 10 people who read your title will read the rest of yourcontent To increase those dismal odds you need a title that draws people to what you have written
Evaluate and Repeat
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
After a few months of implementing your content strategy it is time to evaluate how successful it has been by usinganalytics I use Google Analytics for basic evaluation however if I really want to understand my target audience I useKiss Metrics
If you are analysing your audience and content you will spend a great amount of time in the Audience -gt Overviewand Site Content -gt All Pages section of Google Analytics
Learn from your mistakes Do not ignore underperforming content Compare it with you more success content makechanges and try again Quite regularly I will amend some content and re-publish it across all my social networks ndashgenerally with a better outcome then before
You are not going to create the perfect digital content strategy immediately It may take several cycles to start seeingresults you want The most important thing you can do is be patient Things do not always go to plan and expectationWhat differentiates a great content marketer from the pack is their resolve and ability to develop their skillset over time
I would love to hear your feedback feel free to comment below and share this wonderful and engaging piece ofcontent
Author Adam Rowles
Adam Rowles is a digital specialist at Titan Digital He has been work ing in online marketing since 2004 In
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
5 Simple Steps to Create and Grow CustomerRelationshipsBy Constant ContactAttract retain and engage customers with these five easy tips foremail marketing and social media
SPONSORED CONTENT ON BUSINESS 2 COMMUNITY
recent years and has been passionate about educating and helping business achieve success onlineView full profile rsaquo
This article was written for Business 2 Community by Adam Row lesFind out how you can become a part of Business 2 Community
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
See Also
1
2
3
4
Sample Marketing Plan
Unique Marketing Ideas
Content Marketing Strategy
Tips for Online Marketing
Buffets Empire Is In PerilhellipAndHe Knows It
Find out why more than 11million people trust eFax Free30-day trial
One Apple Supplier will mint afortune in the mobile paymentsrevolution
Theres a $19 trillion investingrevelation hidden in Bill Gatesmansion See what it is
Articles and Offers From Around the Web Ads by Adblade
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
Marketing the Madness[Infographic]
You May Like
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
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31
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How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
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Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
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The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
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By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Is content marketing the ldquonext big thingrdquoIt is likely that you are familiar with the saying lsquocontent is kingrsquo People are still claiming it to be next big thing in onlinemarketing ndash which is a lie It has always been a big thing and its importance in the digital landscape continues to growas each year passes
When I first started in online marketing way back in 2004 I knew that content marketing was lsquokingrsquo and the best way toincrease my websites exposure I created a menrsquos health website and within 6 months I went from 0 to 20000 dailyvisitors Due to this enormous growth it was necessary to put together a team of researchers and writers to follow a
Adam Rowles AUGUST 1 2014 CONTENT MARKETING
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
digital content strategy
What I did not predict was how huge it would become With the rise of social media content marketing now has an evenlarger reach and is more vital than ever Without it you are missing opportunities that your competitors are seizingupon
Content is still king rightYes but content alone is useless Content needs a purpose and sometimes cannot work by itself You might need asocial media or online marketing strategy too If you donrsquot any of these strategies itrsquos like having a website withoutGoogle knowing about it
Recommended for YouWebcast A Week in the Life of an Agile Creative Team
Note Google rewards unique quality content Googlersquos recent Panda 40 algorithm affected eBay due to thin and low-quality content
Digital content can be in the form of website content blog posts emails social media updates videos eBooks andwebinars ndash all of these fall under the umbrella of content
Now are you beginning to see why it is so important Let us know what content type is most important foryour business
Outcome of this content strategy guideThis guide will help you implement a kickass digital content strategy for your business
In it I will help you create content that will assist with
Brand Develop awareness
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Trust Making you recognised as an industry leaderRankings Increase organic search engine results ie increase your rankings in GoogleTraffic Drive valuable customers to your websiteLeads Receiving profitable leads
What is a digital content strategy
A digital content strategy much like any business plan is a goal-orientated process that assists with your overallmarketing efforts The purpose of a digital content strategy is to provide direction towards an outcome By the end ofthis guide you could will know what tasks need to completed in order to achieve specific objectives for your business
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Give me the magic formulaThere isnrsquot an exact formula and even though it may seem daunting donrsquot fear it as I will be providing you with valuableinsight from many years of experience making sure you have the foundations right
Content marketing is an evolving process that requires evaluation and refinement in order to see improvements Whatworks for you might not work for someone else That is why it is super important to follow the next few steps in order toidentify the best pathway
Content will come in three forms
1 Published content ndash This is anything published by your company and can be anything from a blog article onyour website to a post on a social media platform
2 Reactive content ndash Ever commented on a businessrsquos Facebook post and had them reply directly to you Thatis an example of reactive content and is a great way to stay in touch with your customers and to answer anyconcerns they have with your product or service
3 Proactive content ndash This is a proactive method of promoting your business on other peoplersquos networks Thisincludes sharing content retweeting and publishing on someone elsersquos site or page It also includes invitingpeople to an event
It is important to have a mix of the above content forms Do not just be a taker
Understand your audience
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
What is a personaQuite simply it is a representation of a regular customer In most cases you will have to create 2 or 3 personas Theresearch into your audience is going to harvest insight into their needs wants and concerns This will help with yourcontent brainstorming
Creating your personas
This is the most vital step in the content strategy process and you should not continue unless you have a firm grasp ofwho your market is and what they want
In order to create content that is going to appeal to your audience first you have to map out who that will be
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You can find this out in a number of ways
Online surveyOnline discussionsFocus groupsInterviews with customers who use your productserviceLooking at the audience of your competitors
For example wwwbusiness2communitycomrsquos ideal person might be
Name SallyGender FemaleAge 26 ndash 36Education Graduate SchoolCollegeBrowsing Location WorkLocation United StatesInterests Business Management and Marketing
In order to differentiate between personas I often find it useful to give each persona a name as I have done above
Pro Tip Use wwwalexacom to understand your demographics If there is not any data for your website use acompetitor
Content research ndash Ideas and contentSet yourself up with a content calendar I use one similar to Digital Populate but it is just as easy to create one throughyour Google Drive account Having one will help you allocate time for research schedule in content writingposting andmake people accountable for their work
You need information about your persona to brainstorm content ideas When brainstorming you want to make sure
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
your topics will elicit behavioural change in your customers and convert them to your brand
If you have a goal to increase social shares I suggest you brainstorm content that will invoke
AweLaughterAmusement
Note Do not cover topics that express sadness or anger as these are the least popular
By putting together a content calendar yoursquoll be able to create consistent content that is relevant to your targetaudience Not only are you going to help develop trust with your customers which is an extremely valuable asset in thedigital sphere it will likely give you a boost in search engine rankings
Content Writing ndash Do I have tohellip
It can be hard to write content especially if it is not your day job Two years ago I could barely get through two
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
paragraphs without a double shot latte However practice makes perfect I persisted with it and now I can write a decentpost just like this wink wink in just a few hours
People have very short attention spans Are you engaged If so please leave a comment below You need to gettheir attention immediately or they simply will lsquobouncersquo If you are posting an article 38 percent of readers will be goneby the first paragraph and only roughly 25 percent will actually finish the article in its entirety (source)
That puts a lot of pressure on you to write appealing well-written content
Let us talk about writing for a moment shall we This article is far too short to outline all the features of great contentwriting but let us go through the basics
1 Clear and Concise ndash Your writing should be so easy to understand that an 11 year old could read it A greatprogram for clarity is the Hemingwayapp Just like Pappa Hemingway himself it will help simplify the language youuse
2 Conversational wording ndash You are talking to people not at them so use wording you would in conversationRefer to yourself and your audience as this helps establishing a personal connection
3 Evoke emotions ndash It is a long known fact that emotions work better in advertising than reason Appeal to youraudiencersquos human side
4 Magnetic titles ndash A title is a more important than you think People will read a blog or article based on the titlealone so make it workDid you know only 2 out of 10 people who read your title will read the rest of yourcontent To increase those dismal odds you need a title that draws people to what you have written
Evaluate and Repeat
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
After a few months of implementing your content strategy it is time to evaluate how successful it has been by usinganalytics I use Google Analytics for basic evaluation however if I really want to understand my target audience I useKiss Metrics
If you are analysing your audience and content you will spend a great amount of time in the Audience -gt Overviewand Site Content -gt All Pages section of Google Analytics
Learn from your mistakes Do not ignore underperforming content Compare it with you more success content makechanges and try again Quite regularly I will amend some content and re-publish it across all my social networks ndashgenerally with a better outcome then before
You are not going to create the perfect digital content strategy immediately It may take several cycles to start seeingresults you want The most important thing you can do is be patient Things do not always go to plan and expectationWhat differentiates a great content marketer from the pack is their resolve and ability to develop their skillset over time
I would love to hear your feedback feel free to comment below and share this wonderful and engaging piece ofcontent
Author Adam Rowles
Adam Rowles is a digital specialist at Titan Digital He has been work ing in online marketing since 2004 In
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
5 Simple Steps to Create and Grow CustomerRelationshipsBy Constant ContactAttract retain and engage customers with these five easy tips foremail marketing and social media
SPONSORED CONTENT ON BUSINESS 2 COMMUNITY
recent years and has been passionate about educating and helping business achieve success onlineView full profile rsaquo
This article was written for Business 2 Community by Adam Row lesFind out how you can become a part of Business 2 Community
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
See Also
1
2
3
4
Sample Marketing Plan
Unique Marketing Ideas
Content Marketing Strategy
Tips for Online Marketing
Buffets Empire Is In PerilhellipAndHe Knows It
Find out why more than 11million people trust eFax Free30-day trial
One Apple Supplier will mint afortune in the mobile paymentsrevolution
Theres a $19 trillion investingrevelation hidden in Bill Gatesmansion See what it is
Articles and Offers From Around the Web Ads by Adblade
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
Marketing the Madness[Infographic]
You May Like
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
digital content strategy
What I did not predict was how huge it would become With the rise of social media content marketing now has an evenlarger reach and is more vital than ever Without it you are missing opportunities that your competitors are seizingupon
Content is still king rightYes but content alone is useless Content needs a purpose and sometimes cannot work by itself You might need asocial media or online marketing strategy too If you donrsquot any of these strategies itrsquos like having a website withoutGoogle knowing about it
Recommended for YouWebcast A Week in the Life of an Agile Creative Team
Note Google rewards unique quality content Googlersquos recent Panda 40 algorithm affected eBay due to thin and low-quality content
Digital content can be in the form of website content blog posts emails social media updates videos eBooks andwebinars ndash all of these fall under the umbrella of content
Now are you beginning to see why it is so important Let us know what content type is most important foryour business
Outcome of this content strategy guideThis guide will help you implement a kickass digital content strategy for your business
In it I will help you create content that will assist with
Brand Develop awareness
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Trust Making you recognised as an industry leaderRankings Increase organic search engine results ie increase your rankings in GoogleTraffic Drive valuable customers to your websiteLeads Receiving profitable leads
What is a digital content strategy
A digital content strategy much like any business plan is a goal-orientated process that assists with your overallmarketing efforts The purpose of a digital content strategy is to provide direction towards an outcome By the end ofthis guide you could will know what tasks need to completed in order to achieve specific objectives for your business
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Give me the magic formulaThere isnrsquot an exact formula and even though it may seem daunting donrsquot fear it as I will be providing you with valuableinsight from many years of experience making sure you have the foundations right
Content marketing is an evolving process that requires evaluation and refinement in order to see improvements Whatworks for you might not work for someone else That is why it is super important to follow the next few steps in order toidentify the best pathway
Content will come in three forms
1 Published content ndash This is anything published by your company and can be anything from a blog article onyour website to a post on a social media platform
2 Reactive content ndash Ever commented on a businessrsquos Facebook post and had them reply directly to you Thatis an example of reactive content and is a great way to stay in touch with your customers and to answer anyconcerns they have with your product or service
3 Proactive content ndash This is a proactive method of promoting your business on other peoplersquos networks Thisincludes sharing content retweeting and publishing on someone elsersquos site or page It also includes invitingpeople to an event
It is important to have a mix of the above content forms Do not just be a taker
Understand your audience
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
What is a personaQuite simply it is a representation of a regular customer In most cases you will have to create 2 or 3 personas Theresearch into your audience is going to harvest insight into their needs wants and concerns This will help with yourcontent brainstorming
Creating your personas
This is the most vital step in the content strategy process and you should not continue unless you have a firm grasp ofwho your market is and what they want
In order to create content that is going to appeal to your audience first you have to map out who that will be
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You can find this out in a number of ways
Online surveyOnline discussionsFocus groupsInterviews with customers who use your productserviceLooking at the audience of your competitors
For example wwwbusiness2communitycomrsquos ideal person might be
Name SallyGender FemaleAge 26 ndash 36Education Graduate SchoolCollegeBrowsing Location WorkLocation United StatesInterests Business Management and Marketing
In order to differentiate between personas I often find it useful to give each persona a name as I have done above
Pro Tip Use wwwalexacom to understand your demographics If there is not any data for your website use acompetitor
Content research ndash Ideas and contentSet yourself up with a content calendar I use one similar to Digital Populate but it is just as easy to create one throughyour Google Drive account Having one will help you allocate time for research schedule in content writingposting andmake people accountable for their work
You need information about your persona to brainstorm content ideas When brainstorming you want to make sure
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
your topics will elicit behavioural change in your customers and convert them to your brand
If you have a goal to increase social shares I suggest you brainstorm content that will invoke
AweLaughterAmusement
Note Do not cover topics that express sadness or anger as these are the least popular
By putting together a content calendar yoursquoll be able to create consistent content that is relevant to your targetaudience Not only are you going to help develop trust with your customers which is an extremely valuable asset in thedigital sphere it will likely give you a boost in search engine rankings
Content Writing ndash Do I have tohellip
It can be hard to write content especially if it is not your day job Two years ago I could barely get through two
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
paragraphs without a double shot latte However practice makes perfect I persisted with it and now I can write a decentpost just like this wink wink in just a few hours
People have very short attention spans Are you engaged If so please leave a comment below You need to gettheir attention immediately or they simply will lsquobouncersquo If you are posting an article 38 percent of readers will be goneby the first paragraph and only roughly 25 percent will actually finish the article in its entirety (source)
That puts a lot of pressure on you to write appealing well-written content
Let us talk about writing for a moment shall we This article is far too short to outline all the features of great contentwriting but let us go through the basics
1 Clear and Concise ndash Your writing should be so easy to understand that an 11 year old could read it A greatprogram for clarity is the Hemingwayapp Just like Pappa Hemingway himself it will help simplify the language youuse
2 Conversational wording ndash You are talking to people not at them so use wording you would in conversationRefer to yourself and your audience as this helps establishing a personal connection
3 Evoke emotions ndash It is a long known fact that emotions work better in advertising than reason Appeal to youraudiencersquos human side
4 Magnetic titles ndash A title is a more important than you think People will read a blog or article based on the titlealone so make it workDid you know only 2 out of 10 people who read your title will read the rest of yourcontent To increase those dismal odds you need a title that draws people to what you have written
Evaluate and Repeat
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
After a few months of implementing your content strategy it is time to evaluate how successful it has been by usinganalytics I use Google Analytics for basic evaluation however if I really want to understand my target audience I useKiss Metrics
If you are analysing your audience and content you will spend a great amount of time in the Audience -gt Overviewand Site Content -gt All Pages section of Google Analytics
Learn from your mistakes Do not ignore underperforming content Compare it with you more success content makechanges and try again Quite regularly I will amend some content and re-publish it across all my social networks ndashgenerally with a better outcome then before
You are not going to create the perfect digital content strategy immediately It may take several cycles to start seeingresults you want The most important thing you can do is be patient Things do not always go to plan and expectationWhat differentiates a great content marketer from the pack is their resolve and ability to develop their skillset over time
I would love to hear your feedback feel free to comment below and share this wonderful and engaging piece ofcontent
Author Adam Rowles
Adam Rowles is a digital specialist at Titan Digital He has been work ing in online marketing since 2004 In
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
5 Simple Steps to Create and Grow CustomerRelationshipsBy Constant ContactAttract retain and engage customers with these five easy tips foremail marketing and social media
SPONSORED CONTENT ON BUSINESS 2 COMMUNITY
recent years and has been passionate about educating and helping business achieve success onlineView full profile rsaquo
This article was written for Business 2 Community by Adam Row lesFind out how you can become a part of Business 2 Community
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
See Also
1
2
3
4
Sample Marketing Plan
Unique Marketing Ideas
Content Marketing Strategy
Tips for Online Marketing
Buffets Empire Is In PerilhellipAndHe Knows It
Find out why more than 11million people trust eFax Free30-day trial
One Apple Supplier will mint afortune in the mobile paymentsrevolution
Theres a $19 trillion investingrevelation hidden in Bill Gatesmansion See what it is
Articles and Offers From Around the Web Ads by Adblade
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
Marketing the Madness[Infographic]
You May Like
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Trust Making you recognised as an industry leaderRankings Increase organic search engine results ie increase your rankings in GoogleTraffic Drive valuable customers to your websiteLeads Receiving profitable leads
What is a digital content strategy
A digital content strategy much like any business plan is a goal-orientated process that assists with your overallmarketing efforts The purpose of a digital content strategy is to provide direction towards an outcome By the end ofthis guide you could will know what tasks need to completed in order to achieve specific objectives for your business
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Give me the magic formulaThere isnrsquot an exact formula and even though it may seem daunting donrsquot fear it as I will be providing you with valuableinsight from many years of experience making sure you have the foundations right
Content marketing is an evolving process that requires evaluation and refinement in order to see improvements Whatworks for you might not work for someone else That is why it is super important to follow the next few steps in order toidentify the best pathway
Content will come in three forms
1 Published content ndash This is anything published by your company and can be anything from a blog article onyour website to a post on a social media platform
2 Reactive content ndash Ever commented on a businessrsquos Facebook post and had them reply directly to you Thatis an example of reactive content and is a great way to stay in touch with your customers and to answer anyconcerns they have with your product or service
3 Proactive content ndash This is a proactive method of promoting your business on other peoplersquos networks Thisincludes sharing content retweeting and publishing on someone elsersquos site or page It also includes invitingpeople to an event
It is important to have a mix of the above content forms Do not just be a taker
Understand your audience
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
What is a personaQuite simply it is a representation of a regular customer In most cases you will have to create 2 or 3 personas Theresearch into your audience is going to harvest insight into their needs wants and concerns This will help with yourcontent brainstorming
Creating your personas
This is the most vital step in the content strategy process and you should not continue unless you have a firm grasp ofwho your market is and what they want
In order to create content that is going to appeal to your audience first you have to map out who that will be
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You can find this out in a number of ways
Online surveyOnline discussionsFocus groupsInterviews with customers who use your productserviceLooking at the audience of your competitors
For example wwwbusiness2communitycomrsquos ideal person might be
Name SallyGender FemaleAge 26 ndash 36Education Graduate SchoolCollegeBrowsing Location WorkLocation United StatesInterests Business Management and Marketing
In order to differentiate between personas I often find it useful to give each persona a name as I have done above
Pro Tip Use wwwalexacom to understand your demographics If there is not any data for your website use acompetitor
Content research ndash Ideas and contentSet yourself up with a content calendar I use one similar to Digital Populate but it is just as easy to create one throughyour Google Drive account Having one will help you allocate time for research schedule in content writingposting andmake people accountable for their work
You need information about your persona to brainstorm content ideas When brainstorming you want to make sure
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
your topics will elicit behavioural change in your customers and convert them to your brand
If you have a goal to increase social shares I suggest you brainstorm content that will invoke
AweLaughterAmusement
Note Do not cover topics that express sadness or anger as these are the least popular
By putting together a content calendar yoursquoll be able to create consistent content that is relevant to your targetaudience Not only are you going to help develop trust with your customers which is an extremely valuable asset in thedigital sphere it will likely give you a boost in search engine rankings
Content Writing ndash Do I have tohellip
It can be hard to write content especially if it is not your day job Two years ago I could barely get through two
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
paragraphs without a double shot latte However practice makes perfect I persisted with it and now I can write a decentpost just like this wink wink in just a few hours
People have very short attention spans Are you engaged If so please leave a comment below You need to gettheir attention immediately or they simply will lsquobouncersquo If you are posting an article 38 percent of readers will be goneby the first paragraph and only roughly 25 percent will actually finish the article in its entirety (source)
That puts a lot of pressure on you to write appealing well-written content
Let us talk about writing for a moment shall we This article is far too short to outline all the features of great contentwriting but let us go through the basics
1 Clear and Concise ndash Your writing should be so easy to understand that an 11 year old could read it A greatprogram for clarity is the Hemingwayapp Just like Pappa Hemingway himself it will help simplify the language youuse
2 Conversational wording ndash You are talking to people not at them so use wording you would in conversationRefer to yourself and your audience as this helps establishing a personal connection
3 Evoke emotions ndash It is a long known fact that emotions work better in advertising than reason Appeal to youraudiencersquos human side
4 Magnetic titles ndash A title is a more important than you think People will read a blog or article based on the titlealone so make it workDid you know only 2 out of 10 people who read your title will read the rest of yourcontent To increase those dismal odds you need a title that draws people to what you have written
Evaluate and Repeat
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
After a few months of implementing your content strategy it is time to evaluate how successful it has been by usinganalytics I use Google Analytics for basic evaluation however if I really want to understand my target audience I useKiss Metrics
If you are analysing your audience and content you will spend a great amount of time in the Audience -gt Overviewand Site Content -gt All Pages section of Google Analytics
Learn from your mistakes Do not ignore underperforming content Compare it with you more success content makechanges and try again Quite regularly I will amend some content and re-publish it across all my social networks ndashgenerally with a better outcome then before
You are not going to create the perfect digital content strategy immediately It may take several cycles to start seeingresults you want The most important thing you can do is be patient Things do not always go to plan and expectationWhat differentiates a great content marketer from the pack is their resolve and ability to develop their skillset over time
I would love to hear your feedback feel free to comment below and share this wonderful and engaging piece ofcontent
Author Adam Rowles
Adam Rowles is a digital specialist at Titan Digital He has been work ing in online marketing since 2004 In
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
5 Simple Steps to Create and Grow CustomerRelationshipsBy Constant ContactAttract retain and engage customers with these five easy tips foremail marketing and social media
SPONSORED CONTENT ON BUSINESS 2 COMMUNITY
recent years and has been passionate about educating and helping business achieve success onlineView full profile rsaquo
This article was written for Business 2 Community by Adam Row lesFind out how you can become a part of Business 2 Community
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
See Also
1
2
3
4
Sample Marketing Plan
Unique Marketing Ideas
Content Marketing Strategy
Tips for Online Marketing
Buffets Empire Is In PerilhellipAndHe Knows It
Find out why more than 11million people trust eFax Free30-day trial
One Apple Supplier will mint afortune in the mobile paymentsrevolution
Theres a $19 trillion investingrevelation hidden in Bill Gatesmansion See what it is
Articles and Offers From Around the Web Ads by Adblade
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
Marketing the Madness[Infographic]
You May Like
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Give me the magic formulaThere isnrsquot an exact formula and even though it may seem daunting donrsquot fear it as I will be providing you with valuableinsight from many years of experience making sure you have the foundations right
Content marketing is an evolving process that requires evaluation and refinement in order to see improvements Whatworks for you might not work for someone else That is why it is super important to follow the next few steps in order toidentify the best pathway
Content will come in three forms
1 Published content ndash This is anything published by your company and can be anything from a blog article onyour website to a post on a social media platform
2 Reactive content ndash Ever commented on a businessrsquos Facebook post and had them reply directly to you Thatis an example of reactive content and is a great way to stay in touch with your customers and to answer anyconcerns they have with your product or service
3 Proactive content ndash This is a proactive method of promoting your business on other peoplersquos networks Thisincludes sharing content retweeting and publishing on someone elsersquos site or page It also includes invitingpeople to an event
It is important to have a mix of the above content forms Do not just be a taker
Understand your audience
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
What is a personaQuite simply it is a representation of a regular customer In most cases you will have to create 2 or 3 personas Theresearch into your audience is going to harvest insight into their needs wants and concerns This will help with yourcontent brainstorming
Creating your personas
This is the most vital step in the content strategy process and you should not continue unless you have a firm grasp ofwho your market is and what they want
In order to create content that is going to appeal to your audience first you have to map out who that will be
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You can find this out in a number of ways
Online surveyOnline discussionsFocus groupsInterviews with customers who use your productserviceLooking at the audience of your competitors
For example wwwbusiness2communitycomrsquos ideal person might be
Name SallyGender FemaleAge 26 ndash 36Education Graduate SchoolCollegeBrowsing Location WorkLocation United StatesInterests Business Management and Marketing
In order to differentiate between personas I often find it useful to give each persona a name as I have done above
Pro Tip Use wwwalexacom to understand your demographics If there is not any data for your website use acompetitor
Content research ndash Ideas and contentSet yourself up with a content calendar I use one similar to Digital Populate but it is just as easy to create one throughyour Google Drive account Having one will help you allocate time for research schedule in content writingposting andmake people accountable for their work
You need information about your persona to brainstorm content ideas When brainstorming you want to make sure
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
your topics will elicit behavioural change in your customers and convert them to your brand
If you have a goal to increase social shares I suggest you brainstorm content that will invoke
AweLaughterAmusement
Note Do not cover topics that express sadness or anger as these are the least popular
By putting together a content calendar yoursquoll be able to create consistent content that is relevant to your targetaudience Not only are you going to help develop trust with your customers which is an extremely valuable asset in thedigital sphere it will likely give you a boost in search engine rankings
Content Writing ndash Do I have tohellip
It can be hard to write content especially if it is not your day job Two years ago I could barely get through two
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
paragraphs without a double shot latte However practice makes perfect I persisted with it and now I can write a decentpost just like this wink wink in just a few hours
People have very short attention spans Are you engaged If so please leave a comment below You need to gettheir attention immediately or they simply will lsquobouncersquo If you are posting an article 38 percent of readers will be goneby the first paragraph and only roughly 25 percent will actually finish the article in its entirety (source)
That puts a lot of pressure on you to write appealing well-written content
Let us talk about writing for a moment shall we This article is far too short to outline all the features of great contentwriting but let us go through the basics
1 Clear and Concise ndash Your writing should be so easy to understand that an 11 year old could read it A greatprogram for clarity is the Hemingwayapp Just like Pappa Hemingway himself it will help simplify the language youuse
2 Conversational wording ndash You are talking to people not at them so use wording you would in conversationRefer to yourself and your audience as this helps establishing a personal connection
3 Evoke emotions ndash It is a long known fact that emotions work better in advertising than reason Appeal to youraudiencersquos human side
4 Magnetic titles ndash A title is a more important than you think People will read a blog or article based on the titlealone so make it workDid you know only 2 out of 10 people who read your title will read the rest of yourcontent To increase those dismal odds you need a title that draws people to what you have written
Evaluate and Repeat
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
After a few months of implementing your content strategy it is time to evaluate how successful it has been by usinganalytics I use Google Analytics for basic evaluation however if I really want to understand my target audience I useKiss Metrics
If you are analysing your audience and content you will spend a great amount of time in the Audience -gt Overviewand Site Content -gt All Pages section of Google Analytics
Learn from your mistakes Do not ignore underperforming content Compare it with you more success content makechanges and try again Quite regularly I will amend some content and re-publish it across all my social networks ndashgenerally with a better outcome then before
You are not going to create the perfect digital content strategy immediately It may take several cycles to start seeingresults you want The most important thing you can do is be patient Things do not always go to plan and expectationWhat differentiates a great content marketer from the pack is their resolve and ability to develop their skillset over time
I would love to hear your feedback feel free to comment below and share this wonderful and engaging piece ofcontent
Author Adam Rowles
Adam Rowles is a digital specialist at Titan Digital He has been work ing in online marketing since 2004 In
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
5 Simple Steps to Create and Grow CustomerRelationshipsBy Constant ContactAttract retain and engage customers with these five easy tips foremail marketing and social media
SPONSORED CONTENT ON BUSINESS 2 COMMUNITY
recent years and has been passionate about educating and helping business achieve success onlineView full profile rsaquo
This article was written for Business 2 Community by Adam Row lesFind out how you can become a part of Business 2 Community
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
See Also
1
2
3
4
Sample Marketing Plan
Unique Marketing Ideas
Content Marketing Strategy
Tips for Online Marketing
Buffets Empire Is In PerilhellipAndHe Knows It
Find out why more than 11million people trust eFax Free30-day trial
One Apple Supplier will mint afortune in the mobile paymentsrevolution
Theres a $19 trillion investingrevelation hidden in Bill Gatesmansion See what it is
Articles and Offers From Around the Web Ads by Adblade
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
Marketing the Madness[Infographic]
You May Like
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
What is a personaQuite simply it is a representation of a regular customer In most cases you will have to create 2 or 3 personas Theresearch into your audience is going to harvest insight into their needs wants and concerns This will help with yourcontent brainstorming
Creating your personas
This is the most vital step in the content strategy process and you should not continue unless you have a firm grasp ofwho your market is and what they want
In order to create content that is going to appeal to your audience first you have to map out who that will be
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You can find this out in a number of ways
Online surveyOnline discussionsFocus groupsInterviews with customers who use your productserviceLooking at the audience of your competitors
For example wwwbusiness2communitycomrsquos ideal person might be
Name SallyGender FemaleAge 26 ndash 36Education Graduate SchoolCollegeBrowsing Location WorkLocation United StatesInterests Business Management and Marketing
In order to differentiate between personas I often find it useful to give each persona a name as I have done above
Pro Tip Use wwwalexacom to understand your demographics If there is not any data for your website use acompetitor
Content research ndash Ideas and contentSet yourself up with a content calendar I use one similar to Digital Populate but it is just as easy to create one throughyour Google Drive account Having one will help you allocate time for research schedule in content writingposting andmake people accountable for their work
You need information about your persona to brainstorm content ideas When brainstorming you want to make sure
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
your topics will elicit behavioural change in your customers and convert them to your brand
If you have a goal to increase social shares I suggest you brainstorm content that will invoke
AweLaughterAmusement
Note Do not cover topics that express sadness or anger as these are the least popular
By putting together a content calendar yoursquoll be able to create consistent content that is relevant to your targetaudience Not only are you going to help develop trust with your customers which is an extremely valuable asset in thedigital sphere it will likely give you a boost in search engine rankings
Content Writing ndash Do I have tohellip
It can be hard to write content especially if it is not your day job Two years ago I could barely get through two
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
paragraphs without a double shot latte However practice makes perfect I persisted with it and now I can write a decentpost just like this wink wink in just a few hours
People have very short attention spans Are you engaged If so please leave a comment below You need to gettheir attention immediately or they simply will lsquobouncersquo If you are posting an article 38 percent of readers will be goneby the first paragraph and only roughly 25 percent will actually finish the article in its entirety (source)
That puts a lot of pressure on you to write appealing well-written content
Let us talk about writing for a moment shall we This article is far too short to outline all the features of great contentwriting but let us go through the basics
1 Clear and Concise ndash Your writing should be so easy to understand that an 11 year old could read it A greatprogram for clarity is the Hemingwayapp Just like Pappa Hemingway himself it will help simplify the language youuse
2 Conversational wording ndash You are talking to people not at them so use wording you would in conversationRefer to yourself and your audience as this helps establishing a personal connection
3 Evoke emotions ndash It is a long known fact that emotions work better in advertising than reason Appeal to youraudiencersquos human side
4 Magnetic titles ndash A title is a more important than you think People will read a blog or article based on the titlealone so make it workDid you know only 2 out of 10 people who read your title will read the rest of yourcontent To increase those dismal odds you need a title that draws people to what you have written
Evaluate and Repeat
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
After a few months of implementing your content strategy it is time to evaluate how successful it has been by usinganalytics I use Google Analytics for basic evaluation however if I really want to understand my target audience I useKiss Metrics
If you are analysing your audience and content you will spend a great amount of time in the Audience -gt Overviewand Site Content -gt All Pages section of Google Analytics
Learn from your mistakes Do not ignore underperforming content Compare it with you more success content makechanges and try again Quite regularly I will amend some content and re-publish it across all my social networks ndashgenerally with a better outcome then before
You are not going to create the perfect digital content strategy immediately It may take several cycles to start seeingresults you want The most important thing you can do is be patient Things do not always go to plan and expectationWhat differentiates a great content marketer from the pack is their resolve and ability to develop their skillset over time
I would love to hear your feedback feel free to comment below and share this wonderful and engaging piece ofcontent
Author Adam Rowles
Adam Rowles is a digital specialist at Titan Digital He has been work ing in online marketing since 2004 In
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
5 Simple Steps to Create and Grow CustomerRelationshipsBy Constant ContactAttract retain and engage customers with these five easy tips foremail marketing and social media
SPONSORED CONTENT ON BUSINESS 2 COMMUNITY
recent years and has been passionate about educating and helping business achieve success onlineView full profile rsaquo
This article was written for Business 2 Community by Adam Row lesFind out how you can become a part of Business 2 Community
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
See Also
1
2
3
4
Sample Marketing Plan
Unique Marketing Ideas
Content Marketing Strategy
Tips for Online Marketing
Buffets Empire Is In PerilhellipAndHe Knows It
Find out why more than 11million people trust eFax Free30-day trial
One Apple Supplier will mint afortune in the mobile paymentsrevolution
Theres a $19 trillion investingrevelation hidden in Bill Gatesmansion See what it is
Articles and Offers From Around the Web Ads by Adblade
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
Marketing the Madness[Infographic]
You May Like
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You can find this out in a number of ways
Online surveyOnline discussionsFocus groupsInterviews with customers who use your productserviceLooking at the audience of your competitors
For example wwwbusiness2communitycomrsquos ideal person might be
Name SallyGender FemaleAge 26 ndash 36Education Graduate SchoolCollegeBrowsing Location WorkLocation United StatesInterests Business Management and Marketing
In order to differentiate between personas I often find it useful to give each persona a name as I have done above
Pro Tip Use wwwalexacom to understand your demographics If there is not any data for your website use acompetitor
Content research ndash Ideas and contentSet yourself up with a content calendar I use one similar to Digital Populate but it is just as easy to create one throughyour Google Drive account Having one will help you allocate time for research schedule in content writingposting andmake people accountable for their work
You need information about your persona to brainstorm content ideas When brainstorming you want to make sure
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
your topics will elicit behavioural change in your customers and convert them to your brand
If you have a goal to increase social shares I suggest you brainstorm content that will invoke
AweLaughterAmusement
Note Do not cover topics that express sadness or anger as these are the least popular
By putting together a content calendar yoursquoll be able to create consistent content that is relevant to your targetaudience Not only are you going to help develop trust with your customers which is an extremely valuable asset in thedigital sphere it will likely give you a boost in search engine rankings
Content Writing ndash Do I have tohellip
It can be hard to write content especially if it is not your day job Two years ago I could barely get through two
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
paragraphs without a double shot latte However practice makes perfect I persisted with it and now I can write a decentpost just like this wink wink in just a few hours
People have very short attention spans Are you engaged If so please leave a comment below You need to gettheir attention immediately or they simply will lsquobouncersquo If you are posting an article 38 percent of readers will be goneby the first paragraph and only roughly 25 percent will actually finish the article in its entirety (source)
That puts a lot of pressure on you to write appealing well-written content
Let us talk about writing for a moment shall we This article is far too short to outline all the features of great contentwriting but let us go through the basics
1 Clear and Concise ndash Your writing should be so easy to understand that an 11 year old could read it A greatprogram for clarity is the Hemingwayapp Just like Pappa Hemingway himself it will help simplify the language youuse
2 Conversational wording ndash You are talking to people not at them so use wording you would in conversationRefer to yourself and your audience as this helps establishing a personal connection
3 Evoke emotions ndash It is a long known fact that emotions work better in advertising than reason Appeal to youraudiencersquos human side
4 Magnetic titles ndash A title is a more important than you think People will read a blog or article based on the titlealone so make it workDid you know only 2 out of 10 people who read your title will read the rest of yourcontent To increase those dismal odds you need a title that draws people to what you have written
Evaluate and Repeat
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
After a few months of implementing your content strategy it is time to evaluate how successful it has been by usinganalytics I use Google Analytics for basic evaluation however if I really want to understand my target audience I useKiss Metrics
If you are analysing your audience and content you will spend a great amount of time in the Audience -gt Overviewand Site Content -gt All Pages section of Google Analytics
Learn from your mistakes Do not ignore underperforming content Compare it with you more success content makechanges and try again Quite regularly I will amend some content and re-publish it across all my social networks ndashgenerally with a better outcome then before
You are not going to create the perfect digital content strategy immediately It may take several cycles to start seeingresults you want The most important thing you can do is be patient Things do not always go to plan and expectationWhat differentiates a great content marketer from the pack is their resolve and ability to develop their skillset over time
I would love to hear your feedback feel free to comment below and share this wonderful and engaging piece ofcontent
Author Adam Rowles
Adam Rowles is a digital specialist at Titan Digital He has been work ing in online marketing since 2004 In
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
5 Simple Steps to Create and Grow CustomerRelationshipsBy Constant ContactAttract retain and engage customers with these five easy tips foremail marketing and social media
SPONSORED CONTENT ON BUSINESS 2 COMMUNITY
recent years and has been passionate about educating and helping business achieve success onlineView full profile rsaquo
This article was written for Business 2 Community by Adam Row lesFind out how you can become a part of Business 2 Community
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
See Also
1
2
3
4
Sample Marketing Plan
Unique Marketing Ideas
Content Marketing Strategy
Tips for Online Marketing
Buffets Empire Is In PerilhellipAndHe Knows It
Find out why more than 11million people trust eFax Free30-day trial
One Apple Supplier will mint afortune in the mobile paymentsrevolution
Theres a $19 trillion investingrevelation hidden in Bill Gatesmansion See what it is
Articles and Offers From Around the Web Ads by Adblade
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
Marketing the Madness[Infographic]
You May Like
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
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CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
your topics will elicit behavioural change in your customers and convert them to your brand
If you have a goal to increase social shares I suggest you brainstorm content that will invoke
AweLaughterAmusement
Note Do not cover topics that express sadness or anger as these are the least popular
By putting together a content calendar yoursquoll be able to create consistent content that is relevant to your targetaudience Not only are you going to help develop trust with your customers which is an extremely valuable asset in thedigital sphere it will likely give you a boost in search engine rankings
Content Writing ndash Do I have tohellip
It can be hard to write content especially if it is not your day job Two years ago I could barely get through two
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
paragraphs without a double shot latte However practice makes perfect I persisted with it and now I can write a decentpost just like this wink wink in just a few hours
People have very short attention spans Are you engaged If so please leave a comment below You need to gettheir attention immediately or they simply will lsquobouncersquo If you are posting an article 38 percent of readers will be goneby the first paragraph and only roughly 25 percent will actually finish the article in its entirety (source)
That puts a lot of pressure on you to write appealing well-written content
Let us talk about writing for a moment shall we This article is far too short to outline all the features of great contentwriting but let us go through the basics
1 Clear and Concise ndash Your writing should be so easy to understand that an 11 year old could read it A greatprogram for clarity is the Hemingwayapp Just like Pappa Hemingway himself it will help simplify the language youuse
2 Conversational wording ndash You are talking to people not at them so use wording you would in conversationRefer to yourself and your audience as this helps establishing a personal connection
3 Evoke emotions ndash It is a long known fact that emotions work better in advertising than reason Appeal to youraudiencersquos human side
4 Magnetic titles ndash A title is a more important than you think People will read a blog or article based on the titlealone so make it workDid you know only 2 out of 10 people who read your title will read the rest of yourcontent To increase those dismal odds you need a title that draws people to what you have written
Evaluate and Repeat
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
After a few months of implementing your content strategy it is time to evaluate how successful it has been by usinganalytics I use Google Analytics for basic evaluation however if I really want to understand my target audience I useKiss Metrics
If you are analysing your audience and content you will spend a great amount of time in the Audience -gt Overviewand Site Content -gt All Pages section of Google Analytics
Learn from your mistakes Do not ignore underperforming content Compare it with you more success content makechanges and try again Quite regularly I will amend some content and re-publish it across all my social networks ndashgenerally with a better outcome then before
You are not going to create the perfect digital content strategy immediately It may take several cycles to start seeingresults you want The most important thing you can do is be patient Things do not always go to plan and expectationWhat differentiates a great content marketer from the pack is their resolve and ability to develop their skillset over time
I would love to hear your feedback feel free to comment below and share this wonderful and engaging piece ofcontent
Author Adam Rowles
Adam Rowles is a digital specialist at Titan Digital He has been work ing in online marketing since 2004 In
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
5 Simple Steps to Create and Grow CustomerRelationshipsBy Constant ContactAttract retain and engage customers with these five easy tips foremail marketing and social media
SPONSORED CONTENT ON BUSINESS 2 COMMUNITY
recent years and has been passionate about educating and helping business achieve success onlineView full profile rsaquo
This article was written for Business 2 Community by Adam Row lesFind out how you can become a part of Business 2 Community
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
See Also
1
2
3
4
Sample Marketing Plan
Unique Marketing Ideas
Content Marketing Strategy
Tips for Online Marketing
Buffets Empire Is In PerilhellipAndHe Knows It
Find out why more than 11million people trust eFax Free30-day trial
One Apple Supplier will mint afortune in the mobile paymentsrevolution
Theres a $19 trillion investingrevelation hidden in Bill Gatesmansion See what it is
Articles and Offers From Around the Web Ads by Adblade
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
Marketing the Madness[Infographic]
You May Like
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
paragraphs without a double shot latte However practice makes perfect I persisted with it and now I can write a decentpost just like this wink wink in just a few hours
People have very short attention spans Are you engaged If so please leave a comment below You need to gettheir attention immediately or they simply will lsquobouncersquo If you are posting an article 38 percent of readers will be goneby the first paragraph and only roughly 25 percent will actually finish the article in its entirety (source)
That puts a lot of pressure on you to write appealing well-written content
Let us talk about writing for a moment shall we This article is far too short to outline all the features of great contentwriting but let us go through the basics
1 Clear and Concise ndash Your writing should be so easy to understand that an 11 year old could read it A greatprogram for clarity is the Hemingwayapp Just like Pappa Hemingway himself it will help simplify the language youuse
2 Conversational wording ndash You are talking to people not at them so use wording you would in conversationRefer to yourself and your audience as this helps establishing a personal connection
3 Evoke emotions ndash It is a long known fact that emotions work better in advertising than reason Appeal to youraudiencersquos human side
4 Magnetic titles ndash A title is a more important than you think People will read a blog or article based on the titlealone so make it workDid you know only 2 out of 10 people who read your title will read the rest of yourcontent To increase those dismal odds you need a title that draws people to what you have written
Evaluate and Repeat
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
After a few months of implementing your content strategy it is time to evaluate how successful it has been by usinganalytics I use Google Analytics for basic evaluation however if I really want to understand my target audience I useKiss Metrics
If you are analysing your audience and content you will spend a great amount of time in the Audience -gt Overviewand Site Content -gt All Pages section of Google Analytics
Learn from your mistakes Do not ignore underperforming content Compare it with you more success content makechanges and try again Quite regularly I will amend some content and re-publish it across all my social networks ndashgenerally with a better outcome then before
You are not going to create the perfect digital content strategy immediately It may take several cycles to start seeingresults you want The most important thing you can do is be patient Things do not always go to plan and expectationWhat differentiates a great content marketer from the pack is their resolve and ability to develop their skillset over time
I would love to hear your feedback feel free to comment below and share this wonderful and engaging piece ofcontent
Author Adam Rowles
Adam Rowles is a digital specialist at Titan Digital He has been work ing in online marketing since 2004 In
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
5 Simple Steps to Create and Grow CustomerRelationshipsBy Constant ContactAttract retain and engage customers with these five easy tips foremail marketing and social media
SPONSORED CONTENT ON BUSINESS 2 COMMUNITY
recent years and has been passionate about educating and helping business achieve success onlineView full profile rsaquo
This article was written for Business 2 Community by Adam Row lesFind out how you can become a part of Business 2 Community
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
See Also
1
2
3
4
Sample Marketing Plan
Unique Marketing Ideas
Content Marketing Strategy
Tips for Online Marketing
Buffets Empire Is In PerilhellipAndHe Knows It
Find out why more than 11million people trust eFax Free30-day trial
One Apple Supplier will mint afortune in the mobile paymentsrevolution
Theres a $19 trillion investingrevelation hidden in Bill Gatesmansion See what it is
Articles and Offers From Around the Web Ads by Adblade
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
Marketing the Madness[Infographic]
You May Like
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
After a few months of implementing your content strategy it is time to evaluate how successful it has been by usinganalytics I use Google Analytics for basic evaluation however if I really want to understand my target audience I useKiss Metrics
If you are analysing your audience and content you will spend a great amount of time in the Audience -gt Overviewand Site Content -gt All Pages section of Google Analytics
Learn from your mistakes Do not ignore underperforming content Compare it with you more success content makechanges and try again Quite regularly I will amend some content and re-publish it across all my social networks ndashgenerally with a better outcome then before
You are not going to create the perfect digital content strategy immediately It may take several cycles to start seeingresults you want The most important thing you can do is be patient Things do not always go to plan and expectationWhat differentiates a great content marketer from the pack is their resolve and ability to develop their skillset over time
I would love to hear your feedback feel free to comment below and share this wonderful and engaging piece ofcontent
Author Adam Rowles
Adam Rowles is a digital specialist at Titan Digital He has been work ing in online marketing since 2004 In
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
5 Simple Steps to Create and Grow CustomerRelationshipsBy Constant ContactAttract retain and engage customers with these five easy tips foremail marketing and social media
SPONSORED CONTENT ON BUSINESS 2 COMMUNITY
recent years and has been passionate about educating and helping business achieve success onlineView full profile rsaquo
This article was written for Business 2 Community by Adam Row lesFind out how you can become a part of Business 2 Community
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
See Also
1
2
3
4
Sample Marketing Plan
Unique Marketing Ideas
Content Marketing Strategy
Tips for Online Marketing
Buffets Empire Is In PerilhellipAndHe Knows It
Find out why more than 11million people trust eFax Free30-day trial
One Apple Supplier will mint afortune in the mobile paymentsrevolution
Theres a $19 trillion investingrevelation hidden in Bill Gatesmansion See what it is
Articles and Offers From Around the Web Ads by Adblade
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
Marketing the Madness[Infographic]
You May Like
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
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Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
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19
31
02
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CUSTOMER EXPERIENCE
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How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
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3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
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Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
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86 SHARES 3 DAYS AGO
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MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
5 Simple Steps to Create and Grow CustomerRelationshipsBy Constant ContactAttract retain and engage customers with these five easy tips foremail marketing and social media
SPONSORED CONTENT ON BUSINESS 2 COMMUNITY
recent years and has been passionate about educating and helping business achieve success onlineView full profile rsaquo
This article was written for Business 2 Community by Adam Row lesFind out how you can become a part of Business 2 Community
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
See Also
1
2
3
4
Sample Marketing Plan
Unique Marketing Ideas
Content Marketing Strategy
Tips for Online Marketing
Buffets Empire Is In PerilhellipAndHe Knows It
Find out why more than 11million people trust eFax Free30-day trial
One Apple Supplier will mint afortune in the mobile paymentsrevolution
Theres a $19 trillion investingrevelation hidden in Bill Gatesmansion See what it is
Articles and Offers From Around the Web Ads by Adblade
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
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You May Like by TaboolaSponsored Links
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Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
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Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
See Also
1
2
3
4
Sample Marketing Plan
Unique Marketing Ideas
Content Marketing Strategy
Tips for Online Marketing
Buffets Empire Is In PerilhellipAndHe Knows It
Find out why more than 11million people trust eFax Free30-day trial
One Apple Supplier will mint afortune in the mobile paymentsrevolution
Theres a $19 trillion investingrevelation hidden in Bill Gatesmansion See what it is
Articles and Offers From Around the Web Ads by Adblade
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
Marketing the Madness[Infographic]
You May Like
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Regret missing out on Microsoftand Cisco stock Herersquos onestock primed to match thosereturns
Watch how Doctors WithoutBorders psychologists arehelping Ukrainian familiestrapped by war
Banks Might Not WishHomeowners Knew This
Can a Baby Boomer changecareers at 55 What are thechallenges
Trending on Business 2 Community by Taboola
Definitive Solution forWordPress Missed ScheduleIssue
Happy Easter Top 3 FunniestEaster E-Cards
Why Your Business ShouldStop Thinking So Much AboutSocial Media
Marketing the Madness[Infographic]
You May Like
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
You May Like by TaboolaSponsored Links
NextAdvisor
7 Outrageous Credit CardsFor Those Of Us That HaveExcellent Credit
Stirring Daily
Tim McGraw amp Faith HillShare Big News AboutDivorce The Motley Fool
Warren Buffett Tells You Howto Turn $40 Into $10 Million
Eater for Plated
Millennials Are DitchingDelivery for This Dinner Hack
LikeShareTw eet
Top 10 Richest Women in theWorld
Worthlycom
The Richest NFL QuarterbackEver will Surprise You
Lost Lettermen
What Are The 50 Worst NFLDraft Busts Doing Now
Billscom
An Extremely Brilliant Way toPay Off Mortgage
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
Dear Adam Rowls
Answ ers
10 Awesome Movies ThatSlipped Through the Cracks
MadameNoire
8 Famous Lesbians WhoWere Married To Men
TrendingReport
20 Pics Of Taylor Swift BeforeShe Was Famous
Zulily
How to Shop for the PerfectSpring Sandal Online
Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
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Join our Community
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19
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02
Enter email
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3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
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Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
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MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Discuss This Article
Arun Elias
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Comments 1 Add a Comment+
February 27 2015 at 1226 am
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
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Your Comment
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Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
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5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
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How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
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3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
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Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
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Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
I am interested in digital marketing and its an eye opening for me to know much about content marketing Thanks and great job byyouRegardsArun Elias
Reply
Add a New Comment
Your Comment
Sign up for our weekly newsletter
Submit Your Comment
Name
Email (will not be published)
Featured Shares Comments Recommended Cloud Sales Apps
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
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CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
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Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
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The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
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By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
SHAWN RICELatest - Adrian Peterson And NFL Respond ToJudges Ruling To Overturn Minnesota VikingsStars Suspension
LEI SUNLatest - How Important Are Experiments to AppGrowth
MARK CHINNLatest - Six Ways to Tap Into Your Customers forNew Product Innovation
ANNUM MUNIRLatest - 8 Examples of Super Useful(Transactional) Push Messages that Can SaveYour Usersrsquo Day
RACHEL WOLFSONLatest - 3 Reasons Why We Fail to RecognizeWomen in Tech
Our Contributors
Check out B2Cs Sales amp Marketing Polls on LockerDomeon LockerDome
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
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Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
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B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
Apply to become a B2C Contributor
uarr Back to Top
190 SHARES 3 DAYS AGO
More Sales amp Marketing
MARKETING
5 Mobile Marketing Mistakes ndash and How to Fix Them [Infographic]By Chris Lucas - According to a report from Mobile Media Consumption consumers today spend nearly 60 of their time on the Internet ontheir mobile devices as compared tohellip
AD
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
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CONTENT MARKETING
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Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
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B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
M AR A Week in the Life of an Agile Creative Team
M AR The Art of Community Development Turning Brand Awareness Into Sales
APR Winning with Data Drive Leads amp Marketing ROI across All Channels amp Campaigns
SPONSORED
-
Join our Community
Sign up for our newsletter
Subscribe
Has The Bermuda Triangle Mystery Been Solved25 Steamy Photos Of Instagram Sensation Jen SelterSponsored25 Steamy Photos Of Instagram Sensation Jen SelterHas The Bermuda Triangle Mystery Been Solved
Webcasts White Papers
19
31
02
Enter email
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
149 SHARES 3 DAYS AGO
151 SHARES 23 HOURS AGO
CUSTOMER EXPERIENCE
CONTENT MARKETING
How To Structure A Killer Content Marketing CampaignBy Sean Smith - Content marketing might seem pretty straight-forward it might even seem like anyone with a blog can succeed at it Thiscouldnrsquot be further from thehellip
10 Content Marketing Benefits Challenges and TipsBy Debra Murphy - When I ask the question ldquoHow Will You Find Your Next Client mdash or Will They Find Yourdquo it is a direct challenge tobusinesshellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
131 SHARES 18 HOURS AGO
115 SHARES 3 DAYS AGO
CONTENT MARKETING
CONTENT MARKETING
Whatrsquos the Difference Between Content Marketing and Brand JournalismBy Shannon Ramlochan - PR and marketing teams are leveraging each otherrsquos strengths to meet new audience demands giving rise tocontent marketing and brand journalism as desired skillhellip
3 Reasons Social Media Content Strategy Continues To EvolveBy Anthony Carter - Should social media content creation be part of your marketing strategy Some say no Those who think the days ofsocial media are over ashellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
89 SHARES 3 DAYS AGO
B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
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pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
110 SHARES 3 DAYS AGO
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B2B MARKETING
B2B MARKETING
CONTENT MARKETING
The 4 Stages of the B2B Lead Generation LifecycleBy Louis Foong - Nurturing through Every Stage Until the Magic Happens Traditionally we used to speak of the sales funnel and how itrsquosimportant to make sure youhellip
Keeping it Rational in B2B MarketingBy Darren Faber - While inbound marketing has grown exponentially in the last few years business-to-business marketers are hesitant tojump onto the bandwagon That hesitation stems in largehellip
Content Marketing Personalization Build Relationships At Scale
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86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
86 SHARES 3 DAYS AGO
80 SHARES 3 DAYS AGO
76 SHARES 1 DAY AGO
MARKETING
MARKETING AUTOMATION
By Michael Brenner - I know yoursquore wondering ldquowhat the heck is content marketing personalizationrdquo I promise I will get to that But first I wantto tell youhellip
Will Your Sales and Marketing Departments Align or Converge in 2015By Paul Salvaggio - It may be old news to read that your companyrsquos sales and marketing departments need to better align to work moreeffectively Itrsquos also nothinghellip
The Complete Guide To Cleaning Up Your Marketing Automation DatabaseBy Francois Mathieu - US companies believe that 32 of their data is inaccurate and as a result 23 of their revenue goes down the drainData quality ithellip
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top
pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API
About Business 2 Community Privacy amp Terms of Use For Advertisers Job Board
uarr Back to Top