Engage EverywhereTM

Webinar 3.0 “10 Attendee Social Media Tips

in 20 Minutes”

The Pulse Network

Housekeeping

• This Webinar 3.0 is streamed live but is also being recorded• Follow up email with link• Will be visible on TPN & ITI’s websites

• Join the conversation – use #10in20 to ask us a question• You can always ask us after the fact – full contact information will be

given at the end

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Your SpeakersStephanie S. Selesnick, President, International Trade Information, Inc.

• Veteran Exhibition professional • Global Exhibition industry speaker and trainer• Frequent blogger for Expo Magazine and other publications• Member / Ringleader for SISO• Founder / Moderator of #ExpoChat

Rick Quinn, Account Executive, The Pulse Network• Part of The Pulse Network since it’s inception• 17 year industry professional• Headed up Technology and Client Services teams• Discover / Design / Deliver / Service• Account Executive for TPN’s core accounts

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Tip 1 –Each Media has it’s own unique communication style

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• Each channel should get it's own post in the appropriate way

• NEVER use a hashtag (#) on any other media unless it’s Twitter

• Exception: informing all channels about an event’s hashtag

• ALWAYS use proper Business Language on LinkedIn

Tip 2 -It's all about the client – where are they hanging out?

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If you build it, they may not come

Tip 3 – Outposts

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• The publications of yesterday are the outposts of today.

• Separate than the show site, outposts are a micro site that provides a place to hangout, consume and share content (subscription bases)

• Stay top of mind with the attendees pre, during and post event – creating a 365-day experience

Tip 4 - Share & Create Excellent Content

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• Make it relevant or appropriately funny• Know the difference between good enough and excellent.• 80 / 20 Rule: 80% is about them / 20% is about you• Use Video to allow your prospects to virtually meet sponsors / speakers ahead of time

Tip 5 –Social Sharing – Increase your social graph (reach)

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• Definition: The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites

• Turn your attendees into marketers• Don’t just share that they are attending, tell them why

everyone should!• Spotlight series – looking at key sponsors /

exhibitors/speakers

Tip 6 – Tap into your Key Influencers• Know who your industry’s key influencers are• Ask them for help – then thank them in an appropriate way

Tip 7 – Social Badges

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• For Blogs / Sponsors / Speakers to show involvement in your event• Link back to registration site – good for SEO• Affiliate marketing program that is simple and easy to manage

Tip 8 – Register a colleague

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• Easy way to increase registration numbers• Quick capture basic information / can always get more info later• Friend will automatically be registered, no need to “do something”• In friend email – there you can refer other people

Tip 9 - Social Contests / Games

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• Encourages sharing• Offerpop campaigns• Taps into social graph• Helps spread awareness and messaging

Tip 10 – Clever Trumps Cash

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Think about what works ON YOU. Think about what works ON YOUR FRIENDS

Follow Up

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Any questions we did not answer? #10in20 Contact us:

Rick Quinn at rquinn@thepulsenetwork.com+1.781.821.6632 @rickquinn

Stephanie Selesnick at stephanie@intltradeinfo.com+1.818.497.5000 @StephSelesnick