Engage EverywhereTM
Webinar 3.0 “10 Attendee Social Media Tips
in 20 Minutes”
The Pulse Network
Housekeeping
• This Webinar 3.0 is streamed live but is also being recorded• Follow up email with link• Will be visible on TPN & ITI’s websites
• Join the conversation – use #10in20 to ask us a question• You can always ask us after the fact – full contact information will be
given at the end
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Your SpeakersStephanie S. Selesnick, President, International Trade Information, Inc.
• Veteran Exhibition professional • Global Exhibition industry speaker and trainer• Frequent blogger for Expo Magazine and other publications• Member / Ringleader for SISO• Founder / Moderator of #ExpoChat
Rick Quinn, Account Executive, The Pulse Network• Part of The Pulse Network since it’s inception• 17 year industry professional• Headed up Technology and Client Services teams• Discover / Design / Deliver / Service• Account Executive for TPN’s core accounts
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Tip 1 –Each Media has it’s own unique communication style
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• Each channel should get it's own post in the appropriate way
• NEVER use a hashtag (#) on any other media unless it’s Twitter
• Exception: informing all channels about an event’s hashtag
• ALWAYS use proper Business Language on LinkedIn
Tip 2 -It's all about the client – where are they hanging out?
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If you build it, they may not come
Tip 3 – Outposts
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• The publications of yesterday are the outposts of today.
• Separate than the show site, outposts are a micro site that provides a place to hangout, consume and share content (subscription bases)
• Stay top of mind with the attendees pre, during and post event – creating a 365-day experience
Tip 4 - Share & Create Excellent Content
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• Make it relevant or appropriately funny• Know the difference between good enough and excellent.• 80 / 20 Rule: 80% is about them / 20% is about you• Use Video to allow your prospects to virtually meet sponsors / speakers ahead of time
Tip 5 –Social Sharing – Increase your social graph (reach)
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• Definition: The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites
• Turn your attendees into marketers• Don’t just share that they are attending, tell them why
everyone should!• Spotlight series – looking at key sponsors /
exhibitors/speakers
Tip 6 – Tap into your Key Influencers• Know who your industry’s key influencers are• Ask them for help – then thank them in an appropriate way
Tip 7 – Social Badges
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• For Blogs / Sponsors / Speakers to show involvement in your event• Link back to registration site – good for SEO• Affiliate marketing program that is simple and easy to manage
Tip 8 – Register a colleague
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• Easy way to increase registration numbers• Quick capture basic information / can always get more info later• Friend will automatically be registered, no need to “do something”• In friend email – there you can refer other people
Tip 9 - Social Contests / Games
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• Encourages sharing• Offerpop campaigns• Taps into social graph• Helps spread awareness and messaging
Tip 10 – Clever Trumps Cash
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Think about what works ON YOU. Think about what works ON YOUR FRIENDS
Follow Up
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Any questions we did not answer? #10in20 Contact us:
Rick Quinn at [email protected]+1.781.821.6632 @rickquinn
Stephanie Selesnick at [email protected]+1.818.497.5000 @StephSelesnick
