10 myths about personalization
DESCRIPTION
PesonalizationTRANSCRIPT
Ecommerce Personalization Platform
Myths About Personalization
Saurabh Nangia CEO -‐ TargetingMantra
1 Hi, <'irstname> means personalization
Unique Experience for Every Customer
BEST SELLER NEW ARRIVAL
2 It works only for big companies
Works Great with
≥ 200 Products
≥ 100 Daily Active Users
Personalization cannot be done for new users 3
Even before the 'irst click!
4 One size 'its all
Customized recommendations for every user!
5 Personalization works only on PC
Mobiles
Tablets
Collaborative 'iltering gives us personalized similar products 6
..
7 Personalization is all about the algorithm
8 Browsing history is the best source of personalization.
9 Impossible to measure the ROI
10 Personalization is complicated!
It’s that simple