10 (Need to Know) Changes to Social Media

Barbara PfeifferThe Partner Marketing Group

Barbara@ThePartnerMarketingGroup.com

Shifting your focus

• From ROI to credibility

Publisher

Oppor

tuni

ty

Social Advertising

• Larger headshot photos• Expanded profile headers• Free gallery of background images

Bookmarklet

Authorship

Open Profiles

Hangouts• Videos and live stream business

events • VISIBLE to search engines • Your content (and comments) stay

on the hangout page

Showcase Pages

Pulse

Embrace Hashtags

Hummingbird

Keeping up

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– Campaigns– Blog posts– Ebooks and infographics – Microsoft Pinpoint, bios, ‘About’

Barbara PfeifferBarbara@ThePartnerMarketingGroup.C

om