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10 (Need to Know) Changes to Social Media
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Shifting your focus
• From ROI to credibility
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Publisher
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Oppor
tuni
ty
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Social Advertising
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• Larger headshot photos• Expanded profile headers• Free gallery of background images
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Bookmarklet
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Authorship
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Open Profiles
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Hangouts• Videos and live stream business
events • VISIBLE to search engines • Your content (and comments) stay
on the hangout page
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Showcase Pages
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Pulse
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Embrace Hashtags
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Hummingbird
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THANK YOUPlease fill out your evaluation
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• Experience-backed guidance combined with high-quality content to fuel your inbound marketing.• Marketing planning and strategy• Virtual Marketing Director• Content development and strategy
– Campaigns– Blog posts– Ebooks and infographics – Microsoft Pinpoint, bios, ‘About’
Barbara [email protected]
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