10 of the best marketing automationtools for your business

What does marketing automation exactly mean?

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According to Forrester, marketing automation is defined as tooling and

process to generate business

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Marketing automation can also: improve potential buyers propensity

to purchase, manage customerloyalty, increase alignement

between marketing activity and revenue.

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If you’re a marketing professional, you’ll fall in love with marketing

automation.

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It will also make your life a lot easier !

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But when is the right time to invest in marketing automation?

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Hubspot states that you can investwhen: 1. you’re churning out

inbound marketing content that’shighly effective. 2. you hav a steadyinflux of organic and new leads. 3, you’re ready to expand your reach

and scope.

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And to help you get more insights about the subject, here are 10 of the best marketing automation software

available today:

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Hubspot: a powerful but easy to use marketing platform.

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It integrates: . Social media publishing and monitoring. .

Content management, seo, contacts, marketing automation, email

marketing and analytics.

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It has a mobile app that runs on both ios and android platforms to let you use all of its desktop application

functionality

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And lets its users transmute theirmarketing strategies, from outbound

lead generation to inbound.

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Infusionsoft: great for smallbusinesses and is an all in one

platform

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Key features: . Lead capture can beautomated. . Deals are closed fasterthrough list organization and email

follow up automation. . E-commerce store management is streamlined

through its integration of inventory, fulfillment and billing in a single hub.

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It has a mobile app « snap by infusionsoft »

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Salesforce pardot

Key features: . Email marketing. . Lead generation and lead

management. . ROI reporting. . Sales intelligence. Social marketing

solutions to sales and marketing professionals.

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It’s an all in one platform which: . Gives you and your sales team a

detailed view of clients and prospects activity history. . Has an

ios app for iphone that lets youaccess your pardot records even

when on the go

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Eloqua

Key feature/ . Targeting & segmentation. . Content marketing

& social marketing. . Campaignmanagement & sales enablement. .

Marketing measurement, Lead management, and customer lifecycle

marketing.

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It also features, eloca university: . A resource offering online courses thatcover an extensive range if subjects. . Have a seamless integration with

salesforce. . And a WYSIWYG interface that lets you build HTML emails, forms, and landing pages

simply and easily.

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Marketo, a complete cloud-basedengagement marketing platform.

Its subdivided into 4 categories: 1, marketing automation for b2b

marketing and lead management. 2. Consimer Engagement marketing for email and campaign management. 3

real time personalization for messaging across channels. 4, and marketing management for yourbudgets and marketing calendar.

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It easily integrates with leading crmapplications, allowing sales

profesionals optimum visibility intotheir sales funnel.

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Act-on it’s a marketing platform thatcomes with an array of features.

Key features: . Marketing automation, email marketing. .

Landing pages, list management, forms. . Website visitor tracking, A/BTesting, lead nurturing, reports and

analytics. . Lead scoring, social media management, CRM

integration, and inbound marketing.

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It also: . Offers a mobile app act-onmobile to access key marketing

information anytime, anywhere. . Integrates seamlessly with CRM

solutions like salesforce, SugarCRM. . Has a reverse IP Lookup Reports to

view reports of daily visitors.

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Out market, a cloud based solution, formerly known as vocus marketing

suite.

It integrates: landing pages. . Email marketing. Press release. . Social

media management. And Analytics.

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Key features: . Recommendationengine, buying signals, social CRM. .

Local listing, web analytics, email A/B testing. . Email CRM, social

analytics…

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Outmarket allows users to launchcross-channel campaigns from a

single dashboard.

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Lead squared a solution that canservice various campany sizes

Key features: . Landing pages, email marketing, lead management and

segmentation reports and analyticsconnectors. . A mobile app that runson the android platform exclusively. . A drag and drop landing page and

form builder, ready to use templates, and email

autoresponders.

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It also: . Supports drip marketing and email personalization. . Providescampaign analytics. . Track clicks & has a WYSIWYG email editor. . And

offers built in email templates.

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To manage leads, leadsquaredenables website visit tracking, lead scoring, activity history and sales

email tracking.

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Adobe campaign one of the 6 marketing solutions known as

neolane.

Its motto: customers are individuals, campaigns should be, too.

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The software sales and marketingprofessionals and automated way to

convey personalized one to one messages accross marketing

channels.

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It offers customization control and exposes knowledgeable developers

to process codes: . Integratedsegmentation. Cross-channel

execution. . Real-time interaction management. And operational

reporting. . A drag-and-drop interface which is straightforward

and easy to grasp.

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IT exposes knowledgeabledevelopers to process codes

allowing them to configure nearlyeverything.

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silverpop

Key features: . Drag and drop program builder. . Decision diamond

logic. Send time optimization for programs. . Lead route action, telesales step, direct mail step,

centralized scoring… etc

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It has a mobile application that runson IOS which allows its feature« Engage » to capture contacts.

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The silverpop pop-in app enablesremote data collection using an

ipad,r even without internet connection, for upload into the

Engage database late.

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