10 principles for data storytelling

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STEVE SUO @ JASON BERNERT @ DAMIAN RADCLIFFE @damianradcliffe AUDREY CARLSEN @ Principles of Data Storytelling

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Page 1: 10 Principles for Data Storytelling

STEVESUO

@

JASON BERNERT

@

DAMIAN RADCLIFFE

@damianradcliffe

AUDREY CARLSEN@

Principles of Data Storytelling

Page 2: 10 Principles for Data Storytelling

Data  stories  are  everywhere…

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10  takeaways    for  storytellers  

Damian  Radcliffe  Carolyn  S.  Chambers  Professor  in  Journalism  

@damianradcliffe    

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Implementation

5  x  Tips

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1.    Choice  of  tools/visual  methods  mattersImpacts  on  readability,  emphasis  and  representation.

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2.    Keep  it  simpleDon’t  be  convoluted  for  the  sake  of  it.

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3.    Consider  sustainabilityHow  easily  can  work  be  refreshed  and  updated  to  remain  relevant?

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4.    Show  your  workingsEspecially  if  you’re  going  to  criticize  public  bodies  for  not.

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5.    Remember  you’re  still  a  storytellerData  without  context  frequently  tells  us  nothing.

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5  x  ConsiderationsThe  Future

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1.    *Must*  be  mobile  friendlyAlready  a  leading  media  device  for  many  audiences.

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2.    PersonalizationSearch  +  interrogation.

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3.    We  will  all  need  to  be  data  literateIt  will  no  longer  be  “cool”  to  not  get  math  or  statistics.

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4.  Includes  knowing  how  to  protect  dataSources  may  all  be  electronic.  So  encryption  matters.  

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5.    It  won’t  be  called  data  journalismIt  will  just  be  journalism.