10 things you ( probably ) didn’t know about punch! andy slee punch buying club director
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10 things you ( probably ) didn’t know about Punch! Andy Slee Punch Buying Club Director. For those I haven’t met…. Number 1. We’re changing…. 1. We’re changing …. “The most trusted and best value Pub Partnership Business”. Not just another mission statement Not where we are now - PowerPoint PPT PresentationTRANSCRIPT
10 things you (probably) didn’t know about Punch!
Andy Slee Punch Buying Club Director
For those I haven’t met…
Number 1
We’re changing…..
1. We’re changing … ...
“The most trusted and best value Pub Partnership Business”
Not just another mission statement
Not where we are now
Will drive fundamental change
Core Estate Review
BRM Role
Ready for Business
New Lease Agreement
Punch Buying Club
Recruit theRight Partner
New Lease Agreement
Completed
Ongoing
Roll Out
Live
E-Commerce Roll-out
Roll Out
Code of Practice New Lease Agreement
Live
1. We’re changing … ...
Our new lease links rent and beer price transparently
Number 2
2. Our New Lease AgreementPA3
10 years +
£100
£29,700
£60 / barrel
FOT
20%
Direct access to FOT cask ale
None unless partner requests
CPI
Yes
Yes
Yes
Yes
Yes
PA2
10 years +
£160
£39,740
£20 / barrel
FOT
20%
Direct access to FOT cask ale
None unless partner requests
CPI
No
Yes
Yes
Yes
Yes
PG2
Length Of term 5 years
Tied product discount / barrel £65
Indicative headline rent £24,200
Volume Gowth incentive None
Minerals Tie Yes
Deposit required 25%
FOT cask ale provision No
Rent review None
Inflationary provision CPI
Brulines Yes
On line trading No
Machines FOT option No
World Beer range inc pricing No
Assignable? No
What does this mean for you?
BOGOF Cask AleProvision.For every cask ale pump bought through New Lease, Punch Partners get one free of tie.
Number 3
New marketing plan has Cask Ale at its heart …..
“Only Punch Can do” – our planRoad Shows
Run 11 Spring Sales FairsIn targeted locations
Non-Beer
Develop an easy to sell& competitive non beerscheme
Partner Development
Trial local partner nights
Technology
Develop & expandwww.punchbuyingclub.com to 3,000 Partners
Darts / Quiz
Generate 12kPub nights via UKs biggest Darts & QuizCompetitions
??
Cask Ale (day to day + festivals)
•Be
Become best in class at Cask Ale
Technology
Develop & expandwww.punchbuyingclub.com To 3,000 Partners
Non-Beer
Develop an easy to sell& competitive non beerscheme Road Shows
Run 11 Spring Sales Fairs in targeted locations
Partner Development
Trial local partner nights
Cask Ale (day to day + festivals)
Darts / Quiz
Generate 12kPub nights via UKs biggest Darts & QuizCompetitions
??Become best in class at Cask Ale
Technology
Develop & expandwww.punchbuyingclub.com To 3,000 Partners
Non-Beer
Develop an easy to sell& competitive non beerscheme Road Shows
Run 11 Spring Sales Fairs in targeted locations
Partner Development
Trial local partner nights
Cask Ale (day to day + festivals)
Darts / Quiz
Generate 12kPub nights via UKs biggest Darts & QuizCompetitions
??Become best in class at Cask Ale
We have many ways of getting to Partners
PARTNER
Trade Shows
BRMs / PDMs
Partner Nights
Third Party Reps
Marketing Publications etc
Autumn
Spring
Weekly Call
Telemarketing
Weekly Order
Top up Shop
Top up Shop
E-BIZ
TELESALES
POSTALCOMMS
FACE TO FACE
Catering Execs
Number 4. Our Partners have access to 150+ cask ales pa
Core Range
50 108
Number 5 We are committed to listing your brands
20
x 9g per week per depot
Number 6. Aim to be Cask Marque’s biggest customer
813
Number 7
In dialogue with
Number 8
We’re committed to running 650 Pub Festivals in 2011
8. Plans for 650+ Beer Festivals
PunchMarketing
Number 9www.punchbuyingclub.com
Now has 1300 partners
Industry leading cask ale lead times
Number 10. Punch – SIBA status
Summary