10 tips to boost attendee engagement at events
TRANSCRIPT
#DDEB15
10 Tips to Boost AttendeeEngagement at Events
Event Marketing Resources
Presented By:
Justin GonzalezMarketing Communications
@DoubleDutch
Tracy KosolcharoenMarketing Manager
@Eventbrite
#DDEB15
We’ll Cover…
The Power of Interaction
How to Boost Attendee Engagement
Questions?
10 Tips to Boost Attendee Engagement at Events
#DDEB15
TRADITIONAL CONFERENCES
Photo: Steve Jurvetson
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Photo: Steve Jurvetson
“The dynamic of events will keep on changing; from a passive reception to active engagement. Attendees will become participants, as event organizers will continue providing audiences with event tech tools for active participation.”
— Juraj Holub, Sli.do
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ATTENDEE INFLUENCE SPECTRUM
Full Control Moderate Control Little Control
Photo: Steve Jurvetson
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THE POWER OF INTERACTION
Before: Boost Discovery & Sales
During: Drive Engagement & Buzz
After: Increase Customer Loyalty
Photo: Steve Jurvetson
#DDEB15
We’ll Cover…
The Power of Interaction
How to Boost Attendee Engagement
Questions?
10 Tips to Boost Attendee Engagement at Events
#DDEB15
BEFORE
Photo: TEDxNY
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1. UNDERSTAND YOUR AUDIENCE
SocialBehavioralDemographic
Photo: TEDxNY
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2. INTEGRATE SOCIAL
Photo: TEDxNY
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3. AMPLIFY AT REGISTRATION
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4. PROMOTE INTERACTIVITY
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5. ASK QUESTIONS
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DURING
Photo: Luca Mascaro
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6. CREATE A SEAMLESS MOBILE EXPERIENCE
Photo: Luca Mascaro
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7. RE-ENGAGE WITH GEO-TARGETING
Photo: Luca Mascaro
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8. MAKE DISCOVERY EASY
Photo: Luca Mascaro
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9. ENHANCE SPONSORSHIP VALUE
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AFTER
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10. TELL A STORY WITH DATA
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PERSONALIZE THE EXPERIENCE
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DOUBLEDUTCH + EVENTBRITE
Photo: CSSConf EU
#DDEB15
10 Tips to Boost AttendeeEngagement at Events
Event Marketing Resources
Presented By:
Justin GonzalezMarketing Communications
@DoubleDutch
Tracy KosolcharoenMarketing Manager
@Eventbrite