the basics of attendee engagement at live events
TRANSCRIPT
THE BASICS OF ATTENDEE ENGAGEMENT
AT LIVE EVENTS
Introductions
SEAN HOLLADAYCO-FOUNDERCROWD MICS
Introductions
LAURA LOPEZSENIOR COMMUNITY MANAGER
SOCIAL TABLES
Webinar Rules of Engagement● Ask as many questions as you’d like! We’ll tackle as many as we can
throughout the webinar and at the end. For any lingering questions, you can always contact us.
● Leave any time!
● Steal everything!
● Don’t forget, we’ll send out the recording all who have registered.
Live Poll!
What did you hope to learn in today’s webinar?
Agenda
After today’s webinar, you’ll learn...- Why event engagement will help determine your event’s
success.- How to set key performance indicators (KPI’s) and measure
engagement ROI from your event.- About the cutting edge tech tools to boost event
engagement.
There will also be time for Q&A at the end of today’s session!
Why should eventprofs be concerned with attendee engagement?
A few reasons…
● Adds a level of value that a video recap just can’t touch● Determines future event success● Increases brand loyalty● Involvement, Commitment, Satisfaction
How do you know it’s working?
Three letters: KPI.
What is a KPI? How do you determine what to measure? (Hint: it goes back to the event’s objective.)
- Brand awareness?- Education? - Retention?
What are the best tools to use forengagement?
Tools of the Trade
Pre-Event
Event website
Leverage your landing page
Social media
Influencers
Tools of the Trade
At the Event
Speaker interaction tools
iBeacons
Event apps
Make it analog or digital
Furniture/ floor plan
GESAFR
Tools of the Trade
Post-Event
Survey Monkey
Sli.do
Social media curation tools
Event app analytics
Post-event follow-up
Testimonials
Q & A
Thank you!
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