Level Up Attendee Engagement through

Gamification

EBOOK

Event app gamification is not a new trend. In fact, countless strategies have been developed in recent years

to gamify events. Some event apps have elevated gamification from a simple feature that helps make your

event fun and engaging to a crucial component that the entire app revolves around. So which is the right

approach?

This eBook will guide you through event app gamification and help you apply this concept to your events.

Additionally, you’ll learn to deploy unique gamification ideas for your event without losing sight of the true

purpose — building attendee relationships. Let’s get started.

Definition: Gamification is the concept of applying gaming techniques to marketing, events

or other non-gaming areas to drive engagement and interaction.

One way to easily gamify your event is by asking attendees to upload photos to your event app’s activity

stream, and give a prize to the person with the most likes. This type of incentive amplifies what your attendees

are already doing without being prompted. A good way to enable this is to post the first few photos and posts,

‘seeding’ content to break the digital ice.

Help Attendees Break The Ice

Helpful Tip: Be sure to give your attendees prizes that are fun, relevant and desirable. You can even

give your attendees free passes to a future event if you’re strapped for cash.

2Level Up Attendee Engagement through Gamification

It’s important to ensure that each form of gamification you use actually enhances your event goal,

which is increased engagement and interaction with other attendees, rather than derail it with unnatural

steps and actions. For example, instead of prompting attendees to “check in” at different booths for points

or a scavenger hunt item, simply encourage them to add their photos, comments and likes to the activity

stream to gain points and rise in the Leaderboard, which is a listing of the highest-scoring attendees.

Attendify’s Leaderboard automatically

calculates each attendee’s social interaction

score and displays your top users. The more

attendees engage with your app, the more

points they’ll score, creating friendly

competition.

Did you know?

When it comes to gamification, we’ve seen everything from complicated scavenger hunts to networking

games and even “Guess the Song” challenges. While these may seem like a good idea, you have to ask

yourself: “What value is this actually bringing to my attendees, exhibitors and the overall event?”

You’re Making it too Complicated

3Level Up Attendee Engagement through Gamification

Use your event app to post quick poll

questions to the activity stream. The first few

people to answer correctly get entered into

a drawing to win. It’s as simple as that. You

want to encourage and drive engagement

without detracting from the event.

Helpful Tip

Your exhibitors will appreciate organic traffic — attendees who are actually interested in their product

or service — rather than the forced interaction that comes with over-the-top gamification techniques.

You may also find that complicated games will interfere with the event itself.

Less is More

As an event planner or organizer, you’re well aware of the challenges of collecting data at an event. So why

not use gamification to your advantage? Encourage attendees to rate and review your conference’s keynote

speakers. Then, choose two reviewers at random and award a prize. Better still, all of this interaction with

the event app will be tracked and available in your event app dashboard for future analysis.

Gain Insight Through Gamification

Helpful Tip: Always award your top — 10 participants, not just #1. This will avoid spamming

or meaningless posting by attendees to hit the top spot.

4Level Up Attendee Engagement through Gamification

Attendify is the only event technology company that helps you build deeper relationships at your events.

Unlike other event apps, Attendify helps you create your event app quickly and easily, manage and update

your app effortlessly, get real-time feedback and analytics, demonstrate success and show ROI. In addition,

Attendify offers the first and only Social Lead Retrieval system, an automated event website builder and deep

event analytics that marketers can use to generate more customers and revenue.

About Attendify

+1 866 944 8678 www.attendify.com support@attendify.com

or Request a Live Demo

CREATE YOUR APP NOW

Overall, gamification works only when used as a simple tool to enhance the event experience. It’s best

to avoid gimmicks and keep the focus on your event, rather than create complicated ways to amass points

for prizes. Be sure to leverage your event app and keep attendees engaged with logical — yet simple forms

of gamification.

Final Thoughts

5Level Up Attendee Engagement through Gamification