10 ways to make your affiliate program stand out
TRANSCRIPT
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10+ Ways to MakeYour Affiliate Program
Stand OutGeno PrussakovCEO, AM Navigator (affiliate management
agency)www.amnavigator.com
Founder, Affiliate Management Days (conference)
www.amdays.com
Founder, Influencer Marketing Days (conference)
www.influencermarketingdays.com .
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Too Busy
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MARKETING TO
AFFILIATES
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“In advertising, not to be different is virtually
suicidal.”— William Bernbach
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Zoom In
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ShareASale:
1. Keywords on Network
CJ Affiliate:
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Optimize for competitors’ branded keywords (including the ones on other networks)
1. Keywords on Network
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1. Keywords on Network
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1. Keywords on Network
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Beat
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• Organic• and Paid Search
2. Outranking on Search
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Zero Paid Ads
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2. Outranking on Search
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Excite
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Define “activation”
Examples:
• Putting links up• Starting to drive traffic• Referring first sale
3. Activation Incentives
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How to incentivize?
• Cash for links• Commission increase• First sale bonus• Cookie life increase
3. Activation Incentives
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3. Activation Incentives
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Motivate
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• Tiered commission increases• Cash bonuses for reaching goals• Higher payouts for new customers• Contests
4. Performance Incentives
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4. Performance Incentives
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Innovate
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Examples:
• Co-branding a Tool
5. Being Different
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5. Being Different
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Examples:
• Co-branding a Tool• Commission Beating
5. Being Different
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Examples:
• Co-branding a Tool• Commission Beating• Turning Referral into Contest
5. Being Different
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We learno 10% of what we reado 20% of what we hearo 30% of what we seeo 50% of what we see and hearo 70% of what we sayo 90% of what we say and do
— Dr. Vernon Magnesen
5. Being Different
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MARKETING THROUGH
AFFILIATES
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Equip
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6. Supporting Mobile Affiliates47.46% of traffic, 39.59% of sales
Affiliate Window, Q4 2015
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6. Supporting Mobile Affiliates
By tracking and providing them with:
• Mobile-friendly/responsive LPs• Creatives (for various devices)• Mobile APIs (for apps, etc)
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API access for mobile app & game developers
6. Supporting Mobile Affiliates
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Empower
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Pay affiliates for hot leads that call in.
Just as with other models, the advertiser “qualifies” the call.
Bridges the gap between online & offline.
7. Adding Pay-Per-Call
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Improve
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8. Offering Co-Branding
Your Brand
Affiliate’s Brand
Higher Conversion
Rate
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Three- to four-fold increase in conversions (from 8.56% to 23.21% for a cashback affiliate, 2.5% to 10.9% for a coupon affiliate).
Affiliate Window
66.45% conversion increase, ~44% revenue boost, and 132% difference in new customers acquired.
Rakuten Affiliate Network
8. Offering Co-Branding
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3 Goals of Co-Branding
1. Connect(affiliate logo, wording, color gamma)
2. Convince (exclusive promotion, urgency, scarcity)
3. Convert (auto-apply promo, CTA)
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Discern
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88x31 = overlooked opportunity!
Challenging for most designers,but important for many affiliates.
9. Micro-Bars
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Back Them Up
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• Being reachable• Being responsive• Segmented approach• Tailored suggestions• Surveys
10. Support
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TO RECAP
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1. Zoom In (and optimize on networks)2. Beat (your competition on search)3. Excite (by activation incentives)4. Motivate (by performance bonuses)5. Innovate (to stand out)
Marketing To Affiliates
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6. Equip (by supporting mobile)7. Empower (through pay-per-call)8. Improve (via co-branding)9. Discern (importance of 88x31s)10. Back Up (by personalized support)
Marketing Through Affiliates
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A STORY
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Your Imprint
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Thank You! Q&A