10 Ways to Put Copy Testing to

Work for You

“Whether it’s description copy of an e-commerce product, the subhead

of a new book, or the elevator pitch of a growing startup, words

matter.

1. Email Marketing● Use marketing polls to test email

subject line or body copy● Ensure highest open and click-

through rates before you send

●Try different tones of voice●Test existing blurb against one that’s

more dramatic●Experiment with length●Test variations of your author bio: if

someone had never met you, would they believe you’re an authority on the topic at hand?

2. Book Blurbs and Author Bios

3. Your Startup’s Elevator Pitch●Test a few different versions and

learn how people react●Is it clear? ●Do customers understand the

value proposition?●What are they taking away?

4. Text Ads

● Test various headlines and description copy before launching - testing live ads is expensive

●You can also run tests on image ads on PickFu.com

●Gauge what audience reaction will be before you publish paid ads or organic social posts

●Test your business’s description on social media channels

5. Social Media Posts

6. Blog Titles and Description CopyMaximize effectiveness by testing article titles and

description copy

Testing App Store descriptions is a fast and easy way to learn what’s most important to your target audience

7. App Descriptions

8. Taglines

● Your tagline positions your company in the marketplace, sets a brand voice that differentiates you from other companies, and emphasizes your product benefits

● What associations are customers making?● Is it memorable and unique?

●Written descriptions help a viewer decide whether to watch your video

●They can also engage viewers further with additional information or a call to action, such as links to your social media profiles or other videos you think they’d enjoy

9. Video Descriptions

10. Product Descriptions

Your copy needs to sing so that a user doesn’t hit the Back button

● Have you answered the most commonly asked questions about the product?

● Have you used descriptive language to explain the product’s benefits?

● Would bullet points help? ● Is the copy too long or too short?

Knowing these answers can increase your sales overnight

Thank you!Read the full article: http://blog.pickfu.com/copy-testing/