15 ways to put the ‘social’ back in social media
Post on 17-Oct-2014
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Social Media loses its power when we only use it to share our own content. If you want to create new and deeper relationships with potential clients and customers, you've GOT to engage with them.TRANSCRIPT
15 Ideas to Help You Connect
Personally with Your Network
Put the ‘Social’ Back in Social Media
Content Marketing alone isn’t enough anymore:
“Depending on what study you read, the amount of available web-based content (the supply) is doubling every 9 to 24 months.”
– Mark Schaefer, BusinessesGrow.com
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Content Marketing Shock?
Using your social media channels solely to disseminate links to your content (or anyone else’s) will doom your
business.
Automated sharing is even worse.
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Automation Kills – Just Stop
Without a relationship
to the content creators, potential audiences
won’t be interested enough to read, watch or listen.
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Relationships > Content
…is in the socializing!
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The True Power of Social Media
Deepen Connections
Create
Customers
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15 Ways to Be More Social
Someone shares your content
Someone does something awesome
If you want to REALLY stand out, send a handwritten thank you. Or see this list of other creative thank you ideas: http://list.ly/list/4fi-40-plus-ways-to-show-your-customers-how-much-you-care
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1. Say Thank You When…
Don’t just post "Happy Birthday" on their FB wall! Personalize your message. Or…
Send a private FB message.
Use a different social media channel and post/tag them in an extended birthday wish.
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2. Wish Them Happy Birthday
Did they recently move?
Get a new job?
Launch a big project?
Send a private message and/or use a public status update (tag them!).
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3. Congratulate Them
Share a blog post or article with someone specific.
Include a short note about why you’re sharing it.
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4. Saw This and Thought of You
Did someone you know just move to a new area? Maybe you can introduce to them a friend of yours who lives there.
Do you have two peers in the same field who've
never heard of each other?
Ask yourself every week, which two people do I know that would really hit it off?
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5. Introduce Two People
Sense of humor?
Sense of style?
Generous spirit?
Uber smarts?
Great smile?
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6. Pay Someone a Compliment
Individually, privately.
Could you buy them a coffee?
Would they join you for a virtual coffee (via Skype or Google hangout)?
Is there an event (that someone else is putting on) that you think they'd enjoy too?
These invitations should NOT be sales calls.
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7. Invite Them to Something
When someone specifically asks for help…
Take a few moments to provide an answer (or point them in a good direction).
You can also actively SEARCH for people asking questions on most social media sites and then provide a (non-salesy) answer.
Did you write a blog post about that specific thing? Share a link to it.
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8. Be Helpful
If you’ve Googled it, and not found what you’re looking for, it’s great to let others help YOU.
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9. Ask a Question
Retweet
Repost
Share across all your social media channels
Be sure to add a few words about WHY you’re sharing it
Be sure to tag the person
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10. Share Someone’s Content
Which image or mock-up do folks like best?
Which day of the week is better for your event?
Which social media channel do they prefer?
There are lots of opinions out there – just ASK.
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11. Ask for Opinions
…and comment on what you find
Spend time on the profiles of those who comment
regularly on your blog posts or social media status updates.
Find out if you've got anything in common.
Follow them on other sites.
Let them know you notice them, too.
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12. Learn More About Them
Did you goof? Let people know.
If you need to apologize to
someone personally, a private message or
phone call is best.
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13. Fess Up, Apologize
Google Hangouts on Air
Twitter Chats
Facebook Live
Livestream
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14. Host a Virtual Party
Google (Communities)
Twitter (Lists)
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15. Participate in Groups
Entices People to Play!
Storytelling and content marketing won’t work unless
you have an audience.
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Just 10 Minutes a Day…
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http://twitter.com/teasilvestre
https://plus.google.com/+TeaSilvestre
http://slideshare.com/teasilvestre
http://StoryBistro.com << Fabulous emails!
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