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The first-ever standards-based product suite for integrated

multiscreen IP video delivery and monetization.

Learn more on our website and blog:www.rgbnetworks.com/blogTranscoding. Packaging.  Adaptive bitrate ad insertion.

eVIA

CED® Magazine, October2011. CED® is a registeredtrademark of Advantage Business Media. CED® is not responsible foranyerrors oromis-

sionsin this chart. www.CEDmagazine.com. All rights reserved. Reproductionin whole orin part without permissionof the publisheris prohibited.

Multiple Approaches toMultiple Approaches to MULTI SCREENMULTI-SCREEN T

Multi-ScreenSubscriber Experience.

Available Now:

SeaChange® Nitro™ Software.

Unified. Socialized. Optimized.

Video. Personal. Everywhere.www.schange.com

MOTOROLA MEDIOS.

www.motorola.com/medios

BigBand’s Solution for Multi-Screen Video Delivery

and Advanced AdvertisingBigBandNetworks’multi-screen solution helps operators

generatenew revenues fromthedelivery of addressableadvertis-ing,IPTV,VOD andother highly personalizedservices.Whethercontentis sentto MPEG-2/4 set-tops orvia adaptivestreamingto IP-connecteddevices andInternet-enabledTVs,BigBand’ssolutions optimizebandwidth utilization andleverageexistingnetworkinfrastructures to ensurethe scalabledeployment of newvideo services withoutdegradingthe quality of otherservices ortheconsumer experience,regardless of access device.Thesolutionfeatures BigBand’s Media Services Platform(MSP),ConvergedVideo Exchange(CVEx) andvIP PASSIP delivery system.

MSP’s modularblade,multi-services platformsupports a rangeof criticalapplications, includingmulti-screen video delivery andadvertising,and features theindustry’s mostdenseQAM applica-tion,with 40:1 QAMs perport in a singleintegrated chassis.

CVExis asoftware-basedvideo controlplanethatprovidesatrueconvergencebetweendifferentvideoapplications,RF andIPtransports,andconsumerscreens.Bytreatingnetworkbandwidthasa commonresourceacrossallapplications,CVExdramaticallysimplifiestheimplementationand managementof next-generationvideodelivery.

AndvIP PASS“extends”managedvideo services to subscriber-owneddevices in thehome network.Itleverages an operator’sinvestmentin switcheddigitalvideo (SDV) andUniversal Edge

QAMs to providea cost-effectivevideo serviceusinga standardDOCSIS3.0 cablemodem orgateway.BigBand’s multi-screen solution powers increasingly personal-

izedTV experiences.Thesolution can bedeployed today andcanbeeasily modifiedto accommodatefuturedemands.

TheSeaChangeAdrenalinplatformis anext-generationuni-fiedbackoffice basedon anopen, service-orientedarchitecture,enablingoperatorsto manage,monetizeanddeliver aseamlessmulti-screenexperiencetosubscribers.Adrenalinincorporatesbusinessapplications,contentmanagement,publishing,sessionandresourcemanagement,advancedmanagementand moni-toring,andclient publishers.Theplatformintegratesyearsofproventechnologyinnovationssuch asREST-basedarchitecture,n+1scaling,Active/ActiveDBs anda CentOSenterprise-classcomputingplatform.Adrenalinalso providesa numberof toolsenablingoperatorsto monetizemulti-screendeployments.

SeaChangeInfusion is a comprehensiveadvancedadvertis-ingplatform thatenables dynamicad insertion forVOD andlinearcontent across multiplescreens.Infusion provides opera-tors with unrivaledmanageability,scalability and suitabilitynecessary to succeedin today’s video advertisingenvironment.

By supportingstandards such as SCTE 130,IAB VASTandVPAID,Infusion implements moreintelligence into theplace-mentof addecisions andprovides additionalfreedom to workwith multipleexternalsystems to optimizead revenues.

SeaChangeBusiness ManagementSuiteis a non-technicalGUIto manageon-demandandlinearproductoffers.TheBMSenables thecreation of promotions such as bundled offers,moviecoupons, happy hour,loyalty programs,giftcertificates,andmany otheroffers thatentice subscribers to purchasemorecontentand increaseARPU.

SeaChangeNitro is a fully customizable multi-screen userexperienceapplication thatenables operators to provideaseamless presentation of linearand on-demandcontent onany screen.Nitro leverages HTML5 andgives users intuitivefeatures,includingeasy navigation,bookmarking,recommen-dations andsocial media integration.

SeaChange’s Adrenalin Provides Unified Back Office

VideoCPE

QoS, DRM, Bandwidth, Encryption, Metrics

Simple Control ofContentforall 3 screens:Monitoring, Advertising, Billing

Video AccessQoS, Bandwidth, Metrics,

Transcoding,Storage

Video Management

VODApplications

Time-shiftedApplications

DynamicAdInsertion

Applications

LinearAdInsertion

Applications

Subscriber

Management

Systems

Demand-side

Advertising

Systems

DigitalRights

Management

SystemsConvergeMedia Manager / AdManager

Multi-screenVideo Monetization, Management &Assurance

ServiceAssurance

KPI Monitoring  Real-Time

Analytics

PlacementBroker

Enterprise-wideDecisionService

Advertising Management

ContentWorkow

AdvertisingSpots

Programs

TranscodingControl   RightsMetadata

Offer Management

Guide / PortalManagement

EntitlementManagement

CDN ResourceManagement

ContentRouting

ApplicationManagement

ARRISConvergeMedia™XMSOriginServer

andNetworkCache’

ARRIS

VIPr™ Transcoder

ARRISC4®CMTS

Converged EdgeRouter

ContentAcquisition

  VIDEO

VOICE 

DATA

INTERACTIVE 

COMMUNICATIONS

INTERACTIVE 

COMMUNICATIONS

DOCSIS 3.0,802.11nDLNA, MoCA,

ARRIS Moxi Gateway®

ARRIS MoxiPlayer®

DOCSIS

PON 

Wi-Fi 

4G

TheMulti-Screen IPVideo solution answers thedemandfor asingleservice provideroffering thatprovides easy-to-use,person-alizedmulti-room subscriberaccess to alltypes of unicastandmulticastcontent.The Arris Multi-Screen IPVideo CableArchitec-turebegins in thecableheadend with video contentworkflow.TheArris VIPrplatform enables theencoding, transcodingandpackagingof multipleformat content.For its storageand distribu-tion,the Arris ConvergeMedia XMSCOTSDistribution ServerandConvergeMedia Managementplatform allow serviceproviders toflexibly manageall types of on-demandand advertisingcontent

across multipledevices,such as set-topboxes,PCs andmobiledevices,while providingsubscriber authentication,advertisingplacement,servicemonitoring andassurance.

Contentthen proceedseither overthe operator-managednetworkwithQoStothehome,oroveranunmanagedaccessnetworktomobileandportabledevices.Intheoperator-managedcase,theArrisWholeHomeSolution’sMoxiGatewayterminatestheconditionalaccessandde-liverscontenttoMoxiPlayerDNLAdeviceswithDTCP-IPprotection,withtheaddedbenefitofa userinterfacethatprovideseasyaccesstomorepersonalizedcontentonmorescreenswithmorefeatures.

The Arris Multi-Screen IP Video Architecture

Concurrent— Copyright2011

Motorola’s solution architectureallows cableand telco networkoperators to evolvecurrentinfrastructureand networkassets tocapitalizeon thebusiness opportunities.

TheMotorola Medios multi-screen servicemanagementsoft-waresuite is an evolution of theexisting video services infrastruc-ture– nota replacement– makingit a flexibleand easy-to-deploymigration path forserviceproviders. Itrelies on open systems and

standards-basedinterfaces whereverpossibltion with existingcustomer-developedand/oalready deployedin serviceprovidernetwork

Motorola Medios is designedforbroadbanconnectivity to enablerich media andinteraences,thereby overcomingthelimitations ofnetworks.

Motorola’s Medios Multi-Screen Service Management So

here’s been so much discussion of the ability to deliver content to everything from TVs to PCs to mobile devices that one could beforgiven for thinking it’s a ubiquitous service.Not quite.

The commercialization of multi-screen delivery is following a common trend path: Pioneers roll out the service,while everyone elseholds fire,waitin g for the kinks to be ironed out and the business to prove it can generate revenue.And maybe for the costs to come down.

Complicating things a bit,there are several different ways to accomplish delivery,based on a number of variables that include: what kindof equipment a company already has that can be leveraged and where the content being delivered is stored (and with whom). All of that iscompounded by business consideration s;Cablevis ion devised a novel system of delivering content through its video channel,an appro achdesigned to sidestep arguments about distribution rights (it’s worked,so far).

Cablevision, Comcast and Time Warner Cable have developed their own multi-screen capabilities, largely in-house.Virgin Media in theU.K.and StarHub in Sing apore have turned to SeaChange to implement and manage multi-screen delivery.Ericsso n recently announced thatChungwa Telecom will be using its multi-screen TV solution starting in December.Swisscom recently demonstrated multi-screen capabilitiesusing equipment from RGB Networks.

There are several implementations of TV Everywhere,which might be considered a subset of multi-screen,inasmuch as subscribers do infact get access to content on multiple screens.The distinc tion (one not universally agreed to) is that it is typically the programmer that initi-ates the delivery of the video,no t the service provider,though the service prov ider does authenticate the customer and ultimately deliversthe content on its broadband network.

Azuki Systems is the power behind HBO’s HBO Go.And Envivio has announced its 4Caster C4 encodin g platform is being used for TV Ev-erywhere services by Belgacom,Orange France and Stofa Denmark.

Astheindustryrapidly embracestheopportunitytosatisfyconsumerdemandforTVcontenton anydevice,anywhere,Ericssonis emergingasthemulti-plat-form,multi-screenpartnerof choicewiththe mostcomprehensiveandcompletesolution,coupledwiththe hands-onexperienceofmakingscalablemulti-screenserviceshappen.

Comprisinganaward-winningproductsetfor everykeyareaof contentdeliv-erytothe consumer,Ericsson’sportfolioincludes:•Thelatestmulti-screenlinearvideoprocessingto enablethemassiveexpansion

inprocessingneededto deliverhundredsoflinearTV channelsina multi-screenoffering.

•WatchPointCMSandTSTV,allowingthemostcomplexon-demandcontentcrea-tionand processingto beefficiently enabled,especially withmulti-screen complexity.

•EricssonMediaDeliveryManagementSystem,anext-generationunifiedservice

deliveryplatformthatprovideson-demandvideotoall screens.Highlyscalableandfault-tolerant,thisbackofficeis builtto uniquelyprovidethescalabilityandbusinessagilityneededfor themulti-screenfuture.

• Ericsson’s Multi-Screen Middleware,SDK andPortal unifies experiencesacross alldevices,and across multi-platformdelivery networks of broad-castandIP.

•EricssonMediaDeliveryNetwork,amedia-centricoperatorCDNthatprovidesnewrevenueopportunitiesandreducedoperationalcostswithdeliveryofcontentinmanagedand unmanagednetworks.

•EricssonMediaConnect,an innovativesecondscreentabletpropositionforoperatorstoenableconsumerstointeractwith anadvancedEPGand discoverandinteractsociallywithcontent.

•Fixedand wirelessnetworkinfrastructureenablingbroadbandIPeverywhere.

Ericsson End-to-Endless Multi-Platform, Multi-Screen Video Solution

RGBNetworks’EnhancedVideoIntelligenceArchitecture(eVIA)pro-videsasuite ofstandards-basedproductsthatenablethedeliveryandmonetizationofadvancedHTTPstreamingvideoservicesto multiplescreens.ThehighlyflexibleeVIAecosystemprovidesthescalabilitynecessitatedby theacceleratinggrowthofmulti-screenservices,with

industry-leadingdensityandreliabilitydesignedinto everycomponent.RGB’s eVIAis anchoredby its Video MultiprocessingGateway

(VMG),a highly scalable,carrier-class transcodingplatform thatcombines softwareflexibility with therobustness andprocessingpowerof a hardwaresolution,and RGB’s TransActPackager,auniquesolution forpackaging/segmenting/fragmentation.Separat-

ingtranscoding fromthe packagingfunction deploy both centralizedand distributedarchittheoperator’s requirements.RGB’s uniquePacwith allof theleadingDRM solutions,supportdelivery protocols andcan insertmanifestmar

35 signalingto supportadaptive bitrate adinsLeveragingRGB’s years of adinsertion expe

serviceproviders to monetizeHTTPstreamingtargetedadvertisingcapabilities – on managnetworks.This first-of-its-kindarchitecturetakservices wellpast currentcapabilities.

RGB’s eVIA Multi-Screen IP Video Delivery and Monetization

Concurrent’sMediaHawkVideoSolutionrepresentsan openandintelligentvideodeliveryand managementsolutionthatcan help

operators,telcos,CDNsand Internetcontentaggregatorsexpandtheirserviceofferings andunleash newvideo-relatedrevenue.

Concurrent’sMediaHawkVXvideo deliverysoftwarebuildsonthesuccessofitsVODandtime-shiftedTVsolutions,aswellasConcurrent’sGatlingResilient Streaming.TheMediaHawkVX

platformfeaturestheaddition ofits UnifiedMulti-ScreenDeliveryPlatform,providingRTSP,HTTPprogressivedownloadand HTTP

adaptivestreamingfromone server.Inaddition,the MediaHawkVXplatformoffers apath forad-

vancedfeaturesand architectures,suchasnetwork DVR,nationalorregionalcontentlibrariesutilizing CDNor edgecaching capabilities,andthe integrationandmanagementof user-generatedcontent.

Concurrent’s Multi-Screen MediaHawk Solution

Harmonicend-to-endvideoprocessingsolutionsenablenewefficienciesformulti-screendeliveryacrosslive,VOD andcontrolenvi-ronments.Atthe heartofthis open,scalablearchitectureisasuite ofnext-generationsolutionsthatsimplifycontentpreparationandthedeliveryofhigh-qualityvideoto multipleon-netandoff-netdevices.

Electra 9000TheElectra 9000 integratedbroadcast andmulti-screen encod-

eris theworld’s firstmulti-codec,multi-formatvi deo compressionsystemfor IPTVand cableoperators thatsimultaneously supportsbroadcast,mobile andWeb formats in a 1RU chassis.It providessuperiorvideo quality whileaddingthe ability foroperators todelivercombined broadcastand multi-screen services as theirneeds evolve.

ProMedia familyTo extendexisting broadcastheadends,the new ProMedia fam-

ily of softwareandappliance solutions performs a broadrangeof functions across theworkflow.Theuniq ueand fully integrated

productsuite includes ProMedia Live,a real-timevideo processingandtranscoding system;ProMedia Carbon,a file-basedtrans-coderpowered by Rhozettechnology;ProMedia Package,a car-rier-gradeadaptivestreaming preparation system;and ProMediaOrigin,an HTTPandRTMP streamingvideo server.

OmneonMediaGridAn essentialpartof the Harmonicmulti-screen solution is the

Omneon MediaGridactive storagesystem,a sharedarchitecturethatconsolidates content,reduces administration andoptimizesworkflows.Itincludes a built-in clusteredfile systemdesignedandtuned formedia files,andc an scalefroma few terabytes topetabytes whileremaining online.

As consumerexpectation foraffordable, convenient,high-quality video everywherebecomes thenorm,Harmonic multi-screen solutions allow cableoperators to benefitfromstream-linedheadend operations whileoffering subscribers maximumvideo quality on thewidest rangeof devices.

Harmonic IP Cable Solutions for Multi-Screens

TheAzuki Media Platform

was builtfromthegroundup

to supportprotectedpremium

contentdelivery to any screen

overany network.As an end-to-

endcontent delivery solution for

TVEverywhere,theAzuki Media

Platformhas an intelligentcli-

entarchitecturethat supports

multiplescreens andplugs into

existinginfrastructureand work-

flows –not to displacethese

technology investments,but to

interfacewith themand provide

an addedlevel of intelligencefor

“device-networkawareness.”

TheAzuki IntelligentClient

enables a consistentuser

experienceand interfaceacross

allscreens,with simplified devicemanagementwith common video SDK.

Italso provides HLSadaptivestreamingon non-Appledevices, STBs and

smartTVs,as wellas centralized multi-screen play-stop-resumestate

managementandcon tentaccess flexibility with centralizedauthentication

interfaces.

TheAzuki Media Platformprovides powerfulcontentprotection on all

screens whiledelivering superiorcontent quality (liveand VOD) underany

networkcondition.Also, itprovides connectorinterfaces to majorthird-

party recommendation andanalytical engines,serviceproviders’ specific

digitalstorefronts,EPGs andsocial networks.Mostimportantly,the Azuki

Media Platformcaptures real-timestatistics andreportingwhile providing

serviceproviders with multiplemonetization opportunities on allscreens.

Azuki’s Multi-Screen Video Delivery Architecture

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