100504 iir soc med_day2
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Social Media & Community 2.0 Strategies
#socialc20
May 2010
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Experiment, Learn, Adapt
Listen along the way…
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If you are going to listen, ACTUALLY listen
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Leadership is changing
• Be open• Command, not control• Adapt organizationally
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Metrics matter. A lot.
• No right metrics• Meaningful to your leaders• Examples abound
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Social crosses the “T”
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Social media must die – social is a prism on your company