101 athletes crushin' it on social media
DESCRIPTION
opendorse is built to help brands, agents and athletes understand and activate their digital influence. We complied a list of 101 athletes (and sports personalities) who know the value of engaging with their fans via social media.TRANSCRIPT
1 0 1 A T H L E T E S C R U S H I N ’ I T O N S O C I A L M E D I A
CRUSHIN’ IT ON FACEBOOK.
1 QUARTER
I N T R O D U C T I O N I n t h i s d o c u m e n t , y o u w i l l f i n d a w i d e v a r i e t y o f a t h l e t e s w h o a r e c r u s h i n ’ i t o n s o c i a l m e d i a ( F a c e b o o k , T w i t t e r a n d I n s t a g r a m ) . D i d w e l e a v e s o m e b o d y o f f t h a t y o u t h i n k s h o u l d h a v e b e e n i n c l u d e d ? T w e e t a t u s { @ o p e n d o r s e } – w e ’ d l o v e t o h e a r f r o m y o u .
CRISTIANO RONALDO With over 70 million likes, Cristiano Ronaldo is sure to be doing something right on Facebook. He knows how to connect with his fans by posting pictures from his life off the soccer field.
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101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
2 LIONEL MESSI Not only does Leo provide insight from on and off the field, he does it in two languages. He reaches over 52 million people via Facebook and capitalizes on the opportunity to translate for all to read his updates.
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101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
3 DAVID BECKHAM Beckham understands the balance of updates and not overwhelming his fans. He provides real-life experiences and also pays his due in regards to sponsorships and non-profits he is involved in.
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4 RICARDO KAKÀ Here’s another guy who translates his posts into more than one language to be able to connect with all of his fans. Kaka connects with his fans by asking for participation in different campaigns. Also, his cover photo and profile picture are two in one. So cool.
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101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
5 DWAYNE JOHNSON If you’re looking for a visual insight to “The Rock’s” life, here is your chance. Pictures dominate his Facebook page and fans enjoy being able to see his life outside of sports.
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6 NEYMAR JR. Sponsorship is the name of the game here. We’re guessing Panasonic and Mentos enjoy working with Neymar on a daily basis because of his commitment to the brands.
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7 ANDRES INIESTA The best part on Andres’ Facebook page? His promotion of “From the Streets to the Fields” documentary about South African children living through the athletes of the Spain World Cup Victory.
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101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
8 LEBRON JAMES LeBron knows there is life off the basketball court and he shows that through his cover photo, voicing to “promise to be there for my boys”.
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9 MESUT ÖZIL Think it’s impressive that some athletes translate their pages into two languages? Check out Mesut – he translates into five. Yes, that’s right, five. Oh, and he signs each of his posts to make it more personal.
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10 ROGER FEDERER Federer understands the power and necessity of education for children. For the past ten years, he has promoted and pushed his foundation (Roger Federer Foundation) to help make an impact and it’s apparent throughout his Facebook page.
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11 USAIN BOLT Although he changes his cover photo quite a bit, he always keeps them relevant to what’s happening in his life. I guess if you’re going to do that, do it consistently.
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101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
12 RAFAEL NADAL Otherwise known as “Rafa Nadal” on Facebook, he knows how to promote his many, many websites. Why so many sites? One for each important aspect in his life: his foundation, book, personal site and how fans can get his autograph.
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101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
SHAUN WHITE With the 2014 Olympic Games right around the corner, Shaun’s popularity is every-growing. Best part about his page? His humor. Check it out.
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14 RONALDINHO GAÚCHO Visual elements dominate this page with pictures and videos posted almost every day, and to good reason. Humans, by nature, have a higher response rate to visual content.
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15 MARIA SHARAPOVA With her own personal brand, Sugarpova {premium candy line}, and her own “social channel”, Maria dominates Facebook through three different pages.
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16 GERARD PIQUÉ Celebrating over 10 million likes on his Facebook page, Gerard created 3 books highlighting all of his messages, best photos, fan comments and exclusive content. You might be lucky to be included in the book if you’ve ever interacted on his page.
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17 DWYANE WADE D. Wade kept his fans engaged by highlighting his favorite moments of 2013 accompanied by pictures. He’s also promoting his new website: wayofwade.com.
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18 MICHAEL PHELPS Running contests with his fans while promoting his foundation is genius. Killing two birds with one stone.
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19 TONY HAWK Mr. Hawk loves to share videos of him {and others} doing tricks. He also pays tribute to his loyal sponsors through photos and video content.
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20 KEVIN DURANT Pictures, pictures and more pictures. KD knows how to share engaging content with his fans, and it’s not just about his basketball career, either.
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21 PAU GASOL Contests and commitment to charity {Gasol Foundation, Children’s Hospital in LA and UNICEF} are the name of the game for Gasol.
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22 SHAQUILLE O’ NEAL Every post from Shaq is visually appealing, whether it’s a video or picture of his own or one that he is sharing from another source. Fans love visual content. Oh, and thanking fans for 4 million likes probably didn’t hurt either.
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23 NOVAK DJOKOVIC Companies love Novak. His loyalty to the companies he partners with is second to none. Uniqlo, Peugeot, Seiko and others are all beneficiaries.
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24 ALESSANDRO DEL PIERO From a post on January 8, 2014: Social networks is a perfect way for me to stay in touch with the world around me. We couldn’t have said it any better Alessandro.
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4 SHANI DAVIS You won’t find an athlete more engaged with his career. Shani knows what it takes to get to the top and he shares that via social media.
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26 RIO FERDINAND Rio understands the importance of connecting fans through hashtags: #RioTourDiary and #AskRio are just two of his most recent.
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27 CARMELO ANTHONY Carmelo understands the importance of thanking and interacting with this fans through contests. Have you ever participated in #MELOGIVEAWAYS?
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RYAN SHECKLER Whether he’s getting involved in events with his foundation, sponsors or his skating career, Ryan keeps busy, but never forgets about his fans online. Updates with pictures never disappear.
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TED LIGETY Ted is the face of the US Ski Team. Fans enjoy his beautiful pictures of his career on the mountains and sponsors love the love they get from him via social media.
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CRUSHIN’ IT ON TWITTER.
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30 LARRY FITZGERALD @LarryFitzgerald Larry is one of the most engaging athletes on social media. Contests, hashtags (#WheresFitz, #AskFitz), and photos with his fans are just a few tactics he uses. Want a good follow? Check him out.
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31 LEBRON JAMES @KingJames Q&A sessions, asking for opinions when he travels to new cities and using #StriveForGreatness are just a few of the techniques Mr. James uses to keep his fans engaged while he isn’t crushing it on the court.
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CRISTIANO RONALDO @Cristiano Cristiano is dominating Twitter followers with almost 24 million. Whatever he’s got to say, people are engaged. All the time. Need we say any more?
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JEFF GORDON @JeffGordonWeb Jeff Gordon appreciates his fans and shows it through giveaways, whether they are t-shirts, headphones, backpacks. You name it and he’s given it away.
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DWAYNE JOHNSON @TheRock By linking other forms of social media, The Rock dominates on all forms of social media. Providing pictures and engaging #RockTalk chats make fans appreciate him. Did we mention he participates in #ThrowbackThursday and who doesn’t love to look at those photos?
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35 SERENA WILLIAMS @serenawilliams Engaging with fans with specific hashtags {#serenafriday} is one reason Serena has over 4 million followers. And when she forgets a Friday, she makes it up by doing #serenasat, how thoughtful.
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36 JIMMIE JOHNSON @JimmieJohnson We all know Jimmie Johnson dominates on the track, so when it comes to social media, he likes to give his fans a taste of what he does when he is away from the track.
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37 NOVAK DJOKOVIC @DjokerNole Responding to fans questions and comments has become a priority for Novak {and he does it in two languages, which is always cool…}
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38 ANDY MURRAY @andy_murray Thank you for the obvious profile statement, Andy: I play tennis. But on a serious note, pictures dominate his Twitter feed and like we’ve said, that’s what fans want to see.
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39 RUSSELL WILSON @DangeRussWilson Charity work is important to Wilson and he shows just how involved he really is. Promotion of his academy and promoting #BlueFriday engages fans.
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40 EARVIN MAGIC JOHNSON @MagicJohnson We like Magic Johnson because of his good grammar, even via social media. Always using complete sentences and proper grammar techniques is something you don’t see that often on social media but we approve.
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BOB BRYAN @Bryanbros If you notice on his profile, family and friends always come before his tennis career. Fans like athletes they can relate to and Bob is just that, a family man.
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DAVID ORTIZ @davidortiz Ortiz is one of the top athletes when it comes to showing love to his sponsors. His involvement in charity work with kids is also second to none.
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CARMELO ANTHONY @carmeloanthony Consistent with his Facebook page, Carmelo constantly runs contests for his fans by using specific hashtags {#MELOGIVEAWAYS, #MeloMonday, #Kickstagram}.
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JERRY RICE @JerryRice Jerry Rice is an opinionated guy, and that’s perfectly okay. By giving his fans this thoughts, he provokes conversation and creates engaging content. He also runs contests through #jerryricechallenge and vobok {a voice message tool}.
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USAIN BOLT @usainbolt For his fans not on Facebook, Usain keeps content consistent throughout all forms of social media. Did we mention he pays his sponsorship their dues with shout-outs?
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DREW BREES @drewbrees Drew consistently praises Saints fans by calling them out via Who Dat Nation. You can tell that he is extremely appreciative of all of those fans. Our suggestion? Add a # in front of #WhoDatNation to connect fans.
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STEPHEN CURRY @StephenCurry30 Stephen’s use of hashtags proves he knows how to connect with fans around the world. Here are a few examples: #SC30 {which is also a contest and encourages engagement}, #NBAFIT.
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VENUS WILLIAMS @Venuseswilliams Not only does Venus give her fans updates on her tennis careers, she also promotes and engages fans with her brand, Eleven by Venus.
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HARRISON BARNES @HBarnes Barnes connects with fans by involving himself in events outside of basketball. For example, he provided his thoughts about the Golden Globes. Oh, and he also RT a of his fans when they reach out to him.
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MICHAEL CHANDLER @MikeChandlerMMA No fan is left behind when it comes to Michael Chandler. He understands the power of interacting with all of his fans. Expect to see his popularity only go up from here.
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STEVE WEATHERFORD @Weatherford5 Steve shares personal moments with fans while adding humor to almost every post. Who doesn’t enjoy a good laugh every now and then?
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LINDSEY VONN @lindseyvonn Although out of the Sochi Olympic Games due to injury, Lindsey’s popularity among fans won’t drop down. Her ability to connect with her fans, especially with updates on her injury, proves she cares.
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JASON DUFNER @JasonDufner Like his profile stats, he is an avid Auburn fan; lives and breathes everything Tigers. He stays very involved with other Auburn fans, but also provides updates on his golf career.
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BRAD KESELOWSKI @keselowski Voted the 2nd best athlete on social media of 2013 by fans, Brad constantly interacts with fans by responding to tweets and he throws in some humor whenever he can.
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CRUSHIN’ IT ON INSTAGRAM.
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LEBRON JAMES @kingjames James uses the hashtag, #StriveForGreatness, keeping a consistent message with every post allowing fans to easily connect.
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NEYMAR JR. @neymarjr Pictures posted by Neymar are not just about his soccer career, but are more focused off the field. He also provides fans with interactive videos.
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FLOYD MAYWEATHER @floydmayweather If you’re into browsing expensive bags, watches, clothes, etc, Mayweather is your best bet. He loves showing off the amount of money he spends on gifts for himself and others.
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4 KEVIN DURANT @easymoneysniper Promotion of the “nike kd” shoe is the focus on Durant’s Instagram account. He also gives fans an insight into what he’s jamming to every week.
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RICARDO KAKA @kaka It’s obvious Kaka loves his wife and children. He also loves showing you a ‘behind the scenes’ screenshot of his soccer career.
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TONY HAWK @tonyhawk Tony’s account is full of humorous videos, tricks and throwback moments of his career. Definitely worth your follow.
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KELLY SLATER @kellyslater Not many people get to experience surfing in their lives, but Kelly provides an inside look to what catching the big waves is all about. Slater also participates in #NorthShoreDiary.
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DESEAN JACKSON @jaccpot10 Another athlete who uses a specific hashtag on almost all posts (#10mode), again allowing fans to easily connect. DeSean also promotes events and runs contests.
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RICKIE FOWLER @therealrickiefowler With Rickie, you can travel around the world: Australia, Malaysia, Southern California, and beyond. He’ll take you on the course, but he’ll keep ya updated on everything he’s doing off the course, as well.
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VICTORIA AZARENKA @vichka35 Ready to explore life as an international tennis player? Here’s your chance. Victoria shows you behind the scenes of her workout regimen and what it takes to be a successful athlete.
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ALLYSON FELIX @af85 Nike has found a huge advocate in Allyson Felix. Not only is she taking pictures of products, she posts ads and training videos.
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STEPHANIE RICE @itsstephprice On Olympic medalist, Stephanie shares the secrets to a healthy lifestyle through healthy food photos.
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ADAM JONES @simplyaj10 Adam knows the way to an American heart: dogs and food.
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MICHELLE WIE @themichellewie With over 700 posts & multiple pictures posted every day, Michelle keeps her fans engaged throughout each day, both on and off the course.
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CHRIS BENCHETLER @chrisbenchetler Chris, an all-around athlete {skier, surfer, biker}, takes some of the most scenic pictures – all around the world. If you’re looking to see the world through perfectly square photos, Chris is your guy.
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RUSSELL WILSON @dangerusswilson First off, let’s start with his Instagram name: @dangerusswilson. Can you say creative? Secondly, Russell is one of the most philanthropic athletes and he shows that through his photos; he makes his fans want to volunteer to be just like him.
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COLIN KAEPERNICK @kaepernick7 Kaepernick knows he looks good and he’s not afraid to show it off. If you’re into fitness, this account is just for you. Can we just say #muscles #tattoos?
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GRETCHEN BLEILER @gretchenbleiler Here’s another account that will show you the beauty the earth has to offer. Gretchen gives some love to her sponsors as well, Kellogg’s, Muscle Milk, Oakley.
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19 DWYANE WADE @dwyanewade D. Wade uses consistent hashtags throughout his photos. Here are a couple popular uses: #wayofwade #notetoself.
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NICK YOUNG @swaggyp1 Nick is known for showing off his “swag” {hence, the Twitter name}. Nikes and clothes dominate his Instagram feed.
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CHRIS PAUL @cp3 Chris doesn’t just share pictures of his career, basketball. He lets his fans into his family life and what’s most important to him: being a husband and father to his two children.
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STEVE WEATHERFORD @weatherford5 With almost 1,400 posts, Steve provides you an inside look into all aspects of his life: football, family, fitness, motivation speaking. You name it, Steve is involved.
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ANNA RAWSON @annarawson Considered one of the most beautiful women in golf, Anna shares her life experiences on and off the course. Oh, and let me mention some of most breathtaking landscapes shots we’ve ever seen.
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JIMMIE JOHNSON @jimmiejohnson Jimmie Johnson gives you an inside look of what his racing life is all about. You want the speed? You got it with this account.
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25 ALEX MORGAN @alexmorgan13 Not only does Alex share her life on and off the field, she also has her own soccer training app, @trainfivestar, providing tips on how to become a better soccer player.
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PAUL RABIL @paulrabil As a professional lacrosse player, Paul is committed to spreading the word about his sport through pictures. He also lets you in on his life outside of the sport through his involvement with the community.
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JOIQUE BELL @j35ive Showing his devoted commitment to his upbringing in Detroit {he also plays for the Lions}, Joique gets over 1,500 likes on every picture.
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SHAWN JOHNSON @shawnjohnson After dominating the mats and dance floor, Shawn is now dominating Instagram with her daily pictures. She keeps you up to date on her new site, her involvement in the community and her life away from the sport of gymnastics.
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KEVIN ROBINSON @krobbmx Our team recently heard Kevin speak and we couldn’t give him enough praise for his persistence in extreme sports and his commitment to his foundation, K-Rob Foundation. Overall a great guy and he shows you that through his photos.
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MAT HOFFMAN @condorbmx Another extreme sport athlete, Mat takes you through his ups and downs of being a professional BMX rider. From tricks to injuries to his life outside of sport, Mat is one to follow for some pretty cool pictures.
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AUSTIN ROSS @austinross88 A professional skier, Austin shares some of the best photos on Instagram. We won’t ruin it by telling you too much, but the pictures are breathtaking. Trust us.
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BONUS: SPORTS PERSONALITIES CRUSHIN’ IT ON SOCIAL MEDIA.
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DARREN ROVELL @darrenrovell This guy couldn’t provide any more interesting data than he already does. With over 61,000 tweets, he gives sports fans an interesting look at the sports world.
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ERIN ANDREWS @ErinAndrews With over 2 million followers, Erin gives her fans an even closer look into sports by providing pictures and engaging content, through contests, charity work and photos.
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LINDA COHN @lindacohn In a sports media world that is dominated by male events, especially in the sport of hockey, we love seeing Linda Cohn break that mold by giving her fans an inside look at the NHL.
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DAN PATRICK @dpshow If Dan Patrick’s Twitter account is anything like his radio show, you will know it’s full of humor, professional athletes and strong opinions.
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19 CHRIS FOWLER @cbfowler When Chris Fowler isn’t acting as the face of College GameDay in the fall, he Twitter feed is covered with behind the scenes tennis action from around the world.
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JAY BILAS @JayBilas Wannabe rapper, Jay quotes lyrics every morning followed by “I gotta go to work.” Interesting, yes, but it’s engaging and his fans love it.
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RECE DAVIS @ESPN_ReceDavis Pictures dominate Rece’s Twitter feed and with good reason. He’s constantly traveling around the country reporting on college football and basketball: two of America’s favorite sports.
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HANNAH STORM @HannahStormESPN More than an ESPN anchor, Hannah Storm is a true philanthropist. With her involvement with children that have birthmarks, she reaches thousands of people, and she shares it all on social media.
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MEL KIPER JR. @MelKiperESPN Mel is probably the most trusted source when it comes to draft boards. He isn’t present every day on Twitter, but when there is news regarding the draft, he is all over it.
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MIKE AND MIKE (MIKE GREENBERG & MIKE GOLIC) @MikeandMike Quotes on quotes on quotes. Mike and Mike give their fans a chance to featured on their site or on their show by printing an image, tweeting at them and using the hashtag @MikesAndMe.
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DICK VITALE @dickiev_espn Say what you will about Dick Vitale, but this guy takes more pictures with his fans than we even thought possible. What’s even better is that he is in his 70’s and on Instagram. Can you say coolest grandpa ever?
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Apolo Ohno @apoloantonohno Officially retired from the sport of speed skating, Ohno will act as an analyst for NBC during the Sochi Olympics. If you want to see the country {and world} Apolo is a great follow, especially with the Olympics right around the corner.
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MICHAEL STRAHAN @michaelstrahan Former NFL star and current host of not one, but two shows (Live with Kelly and Michael and NFL on Fox), Strahan still finds time to interact with his fans via social media. Pretty impressive if you ask us.
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101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
25 JENN BROWN @jennbrowntv Fashion, travel, giveaways, oh and some sports, dominate Jenn’s Instagram feed. By diversifying her photos, she hits more than one demographic and interest group.
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101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
25 SAMANTHA PONDER @samanthaponder Married to the starting quarterback of the Minnesota Vikings and a sports broadcaster for ESPN and ABC Sports, she also shares her personal life away from sports, like her second Instagram account: @prothirtyone.
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101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
OVERTIME
Ten years ago, athletes built influence through local appearances, media interviews, endorsements and out-performing their competition. Interactions
with sports fans were reserved for autograph sessions or the occasional dinner interruption.
S O C I A L M E D I A C H A N G E D E V E R Y T H I N G
Now, athletes build influence through their website, YouTube videos, Instagram endorsements and out-Tweeting their competition.
Interactions with sports fans flood the inbox and the media members anxiously await the next Facebook blunder.
O P E N D O R S E W A S C R E A T E D T O H E L P B R A N D S , A G E N T S A N D A T H L E T E S
U N D E R S T A N D A N D A C T I V A T E I N F L U E N C E .