SOURCE  =  Kaiser  Family  Founda7on  Study  &  U.S.  Bureau  of  Labor  Sta7s7cs  

Building Relationships

Community

Engagement

Interaction

Traditional Techniques

•  In-depth reports •  Publications •  “Snail” mail •  Advertisements

Modern Influences

•  Instant search results •  Blogs •  E-mail •  Social media

Success! •  Specific uses

•  Responds to questions and comments

•  Approx. 90% of content does not sell products

•  Multiple accounts: Local, Regional, Metro-Area

1.75 million followers

207,000 page fans

1980s  

1990s  2000  

•  Don’t panic! •  People are already talking

about your company •  Monitor •  Manage •  Correct •  Improve

Purpose: Social media search & analysis Website: www.socialmention.com

Purpose: Microblog social media analytics Website: www.twitalyzer.com

Purpose: Ranks what people say Website: www.twitrratr.com