101 design ingredients: a recipe for lean startup in large organisations
DESCRIPTION
I take a recipe from my latest book and show how real life work examples (ingredients that make up the recipe) work together to create a wonderful recipe to help large organisations apply Lean Startup and UX practices successfully. My Book "101 Design Ingredients to Solve Big Tech Problems": Tough technology and business challenges face you at every stage of a project. The one-page ingredients in 101 Design Ingredients show you how to solve problems using practical examples you can apply right away. Case studies explain how leading companies combined these ingredients into their own unique recipes to catapult their businesses, and how you can, too. One page, one ingredient. 101 reasons to become more successful at solving those big technology problems. 101 Design Ingredients will help your technology team identify problems, share responsibilities, and work better together. In parts 1 through 4, you'll find 101 problem-solving ingredients grouped into project stages, to help you apply the right ingredient at the right time. Start at any point and page through the humorously illustrated ingredients until you find one that matches your needs best. The ingredients cover the spectrum your business needs to be successful, with tips on team-building, creating a business model, product launch, productivity, and much more. Each ingredient includes three practical suggestions to get you started right away. In part 5, you'll see examples of how companies can blend some of the ingredients used in this book to solve specific business requirements for investment, innovation, leadership, and more. Each recipe shows how a company fine-tuned six of the ingredients to build their own unique solution. You'll learn how to mix and match ingredients to create your own recipes for success, tailored to your company's needs. The ingredients and recipes in this book can be applied by beginners starting out on their first technology project, as well as seasoned professionals who have been tackling the same big problems for years and need a fresh new approach to problem solving.TRANSCRIPT
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Recipe 4: Lean Startup in Large Organisations
Eewei [email protected] @ultraman 101DesignIngredients.com
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“Efforts and courage are not enough without purpose and direction.”John F. Kennedy
[email protected] @ultraman 101DesignIngredients.com
no longer exist
no one can live without
Startup Mentality = Survival
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Why 101?
• 101 problems
• 10 Recipes (case studies)
• Light-weight
• Easy to read and apply
• A catalyst
[email protected] @ultraman 101DesignIngredients.com
Lean Startup In Large Organisations
1. Test Your Biggest Hypothesis First2. Slice It Thinly3. Timebox It4. Fail Fast, Fail Often5. Check The Data6. Build Up Enough Momentum
[email protected] @ultraman 101DesignIngredients.com
PROBLEM
Teams don’t test often or early enough, making it difficult to fix problems later.
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1. Test Your Biggest Hypothesis First
Fragmented travel services and platforms
Poor mobile engagement
AirlineAdvertiser
Do it quickly: Identify a big assumption
Keep it simple: Create your MVP
Improve quickly: Learn to improve of pivot
Big Assumption:Connecting useful ancillary services with travellers via mobile can make money
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PROBLEM
Companies waste time creating really complex features no one wants.
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2. Slice It ThinlyMobile First Deep Dive Happy Path
Start small: 1 platform, 1 section or 1 holistic experience
Do what’s necessary: Features that would break “it” if not there
Test quickly: Lo-fi remote usability testing
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PROBLEM
Teams spend too much time discussing ideas without making any decisions.
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3. Timebox It
Set meaningful objectives: Decide what absolutely has to be discussed and why...
Have shorter meetings: Start short and get another meeting if you need to rather than filling in time
Validate quickly: Ask someone who matters = proof it works! (or doesn’t)
15mins
OBJ
ECT
IVES
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PROBLEM
Many companies are still too risk-averse: over-analysing & making incremental changes that don’t make a difference.
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4. Fail Fast, Fail Often
Learn from failure: Why didn’t it work before?
Provide frequent updates: Learn and test it again...and again
Recognise failure: Don’t beat that dead horse
DESTINATIONS
Hom
e
Done
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PROBLEM
Companies don’t monitor customer usage closely enough to see what’s really going on.
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5. Check The Data
Assumptions• Super nav drop down• Quick tasks• Simplified IA
Testing• 3 Remote usability tests
Sky.com Super Nav
Have assumptions to test: What’s the problem and what can fix it?
Monitor change over time: Analyse and compare cohort behaviours
Don’t make things up: The facts are the facts
Problem• Usefulness of info• Clarity of info• Ease of finding info
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PROBLEM
Organisations launch substandard products because they have hard deadlines to meet.
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6. Build Up Enough Momentum
B
M
L
B
M
L
B
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RELEASE
Keep the fire burning: MVP done? Now improve it!
React to market and trend changes: Technology, Culture, new opportunities...
Go small: ... but often and test and learn!
focus on mobile
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Thank you
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