A NEW KIND OF AD SHOP

JULY 2012

AHEAD...

• WHO WE ARE

• PORTFOLIO

• WHAT WE DO

• HOW WE WORK

• WHY WE’RE DIFFERENT

• FAST FACTS

• WHO WE DO IT FOR

• ENGAGE US

WHO WE ARE

Jami  SlotnickFounder/Partner

Gabi  AtamanAccount Executive

NOT REALLY US. WE DO NOT ADVOCATE SMOKING.

WHO WE ARE

Jami  SlotnickJami got her start working for Steven Horn Advertising, which mostly provided services to well-known regional retailers. She moved on to develop new business for Lone Cactus Design, then she landed at Munroe Creative Partners, at the time, an Earle Palmer Brown Company. She spent time in Philadelphia, New York City and Boca Raton developing new business and working for global brands, such as MetLife, Accenture and JPMorgan Chase. She also spear-headed integrated marketing programs for The Palm Restaurants (nationwide), as well as regional high-end real estate moguls, including Dranoff,The Falcone Group (Two Liberty Pl.), Scannapieco Development Corporation (1706 Condo) and The O’Neal Group. Other notable clients included, Radian Group, Comcast and Cephalon. Jami rose to partner at MCP and continued to grow the business for 15 years prior to her departure in 2010. While at MCP, she was responsible for client strategy, concept development, creative/brand integrity and production coordination. From start to finish, Jami ushered each project through flawlessly, typically surpassing clients’ expectations.

When she’s not dreaming up marketing magic, you’ll find her spending time with son Brody (2) or volunteering by demoing the latest iPad apps to parents who have children with various developmental delays at CHOP. She’s also been a freelance food writer for 20 years.

Gabi  AtamanGabi was plucked straight off the field at her Temple University graduation ceremony. She started her internship with 1010 about 2 years ago and has been climbing and gnawing her way up the ladder rather swiftly – and hasn’t chipped a nail! She’s a “big idea” girl with the design aesthetic and copywriting moxie to back it up.

Her duties include campaign conceptualization, copywriting, design/layout, proofreading and various account management items. What makes her different is her light and airy way and her good business sense. She works along-side Jami keeping a watchful eye on budget and timing. She’s also quite the tech trouble-shooter, too!

When she’s not busting out an ad move, she can be found micro-blogging, Instagram-ming snuggling with her Princess Pomeranian, Lola, or cooking authentic, rustic Italian cuisine. She’s also quite a neat-freak & not a fan of germs of any sort. She’s an avid reader and loves a good workout. Don’t be fooled by her svelte physique. She eats quite a bit!

WHAT WE DO

1010

WHAT WE DO

TRADITIONAL PRINT DIGITAL OTHER STUFF

Ad Campaigns

Direct Mail

Newsletters

3-D Gorilla Mailers

Brochures

Naming/Logos/Taglines/Identity Systems

Stationery Items

Signage Systems

Trade Show Packages

Point of Sale Displays

Flyers

Menu Designs

Construction Fence Wraps

Websites/Partner

Promo E-Flyers/JPEGs

Brand “Movies”

E-Newsletters

E-Mail Strategy/Creative/Deployment/Tracking

PowerPoint/Keynote Presentations

Social Media Stategy/Presence/Updates

Virtual 3-D Computer Generations/

Stills and Video/ Partner

Brand Development/Analysis/Positioning/

Strategy

Internal/External Brand Discovery Sessions/

Surveys

“Secret Shopper” Reporting

MORE STUFF WE DO

ONLINE AND OFFLINE MEDIA PLANNING& BUYING/PARTNER

COMPETITIVE ANALYSIS

RESEARCH

PR/PARTNER

BIG-PICTURE MARKETING STRATEGY/LAUNCH

OR SNAPSHOT

SOCIAL MEDIA UPKEEP, MANAGEMENT &

REPORTING

BLOGGING ONLINE REPUTATION

MANAGEMENT

DATABASE MANAGEMENT

INTERNAL CORPORATE RETREAT COORDINATION/THEMING & ONGOING COMMUNICATIONS

FAST FACTS

1010

1010

• We are a turnkey one-stop-shop for end-to-end creative solutions.

• We are experts in visual branding and marketing communications.

• We are headquartered in The Phoenix Condo, suite 1010 - hence...

• We charge by the hour, or by a fair monthly retainer.

• You can bundle our services into your core offerings when vying for new business.

• Yes, we’re a start-up, but we have over 20 years of combined industry experience and work with nearly every business vertical.

I love those GalI love those GalI love thos

e Gals!!!

• We’re poised for growth.

• We partner with specialists when need be, but always have our finger on the pulse of each step.

• 1010 has formed alliances with local printers and programmers, giving us volume pricing.

• We archive each final version on a safe and secure server for future retrieval.

• We will soon be fully insured and licensed.

• 1010 is on its way to being a national, state and city certified Woman's Business Enterprise!

 

MORE FAST FACTS

WHO WE DO IT FOR

1010 Creative is

WHO WE DO IT FOR

PAST/PRESENT CLIENTS PROSPECTIVE CLIENTS

Sweat  FitnessRaylon  CorporationSophy  Curson  Boutique

ComcastVynamic

Cross  Properties  

Jay  Michael  Salon  and  SpaPhoenix  Condos

Keating  EnvironmentalPhiladelphia  Family  CourtThe  Worth  CollectionAlara  Keating

SugarHouse  CasinoDesignLineTir  Na  Nog

HOW WE WORK

NOW PLAYING

Our reasonable monthly fees are between $1,500 - $2,500 and generally cover custom plans relating to social media strategy, which may include creating brand presence, content

posting, measurement, blind-blogging and online reputation management.

“Let’s  Get  Engaged”: Monthly Retainer Fee

“Let’s  Date”: Assign Us A Project

1010 charges $100/hr for all assignments, except web design and programming, which is billed at $150/hr. Giving us an assignment is the

perfect way to get to know us – ideal for corporate commitmentphobes.

“Let’s  Get  Hitched”:Monthly Retainer Fee and Project Work

A robust, comprehensive turn-key approach to all your marketing needs. 1010 will mastermind and manage all traditional and non-traditional mar-com touch points - both online and off!

Concept/Strategy

Design/Layout

Marketing Plan Development

Copywriting

Social Media

Proofreading

Print Coordination

Media Buys

E-Database Upkeep

In-­House/we do it

Website Design/Programming

Some Complex Design

Printing

Original Photography

Public Relations

Translation

Outsourced/we supervise

Broadcast Commercials

Event Coordination/Management

Sales

SEO

Copywriting Trademarks®

Sorry  Charlie/we don’t do it

Scalable

Flexible

Due Diligence & Initial Creative Presentation

At 1010 we take time to get to know you (and your competitors). We don’t put pen to paper until we agree on a Creative Work Plan. Then the magic begins! Budget permitting, we typically offer 2-3 alternate creative executions from which to choose after receiving input.

Phase  I

Refinement & Rollout of Deliverable/Copy Flush

Based on selected design choice,1010 will proceed to generate all final copy, secure all imagery (original or stock) and various artwork. We’ll complete the entire project and get it ready for final approval. This phase also includes (2) additional rounds of client-requested revisions.

Phase  II

Disk Preparation/Printing Coordination/Printing

We will engage with a 3rd party proofreader and finalize all files for the printer of choice.We will confirm all project specifications and even supervise the printing.Yes, we are neurotic. 1010 will verify a final ETA and make sure that every delivery detail is triple-checked.

Phase  III

Measurement/How’d We do?

Our shop can only improve with your valuable input. At the conclusion of each job, we will engage with you to learn about your experience. It’s this kind of open communication that sets us apart from our competitors. We truly want to be the best that we can be!

Phase  IV

WHY WE’RE DIFFERENT

1010

1010

Typical  Ad  Agency  Secrets  Exposed!

“We make our interns do everything.”

“We outsource everything to India.”

“We nickel & dime them to death.”

“We mark everything up as much as we can get away with.”

“We recycle creative executions that didn’t get picked.”

“We hire young, hungry talent & pay them nothing.”

“We sell them more than they need...shhh”

“We just apologize a lot and smooth it over with lunch at The Palm.”

“We bother them constantly until they give

us a new assignment.”

“We tell them we do that (even

though we don’t) & then find

someone who can do it...cheaply”

“We just say our internet connection was down & our server crashed.”

A NEW KIND OF AD SHOP

Our  Mission:  How We Roll

To deliver strategically sound, visually arresting online and offline creative executions at a fair price – with honesty and no ego.

To always serve as brand stewards for our clients, advising and obsessing over their respective overarching business goals.

To drive bottom-line profitability for our roster of clients through engaging and breakthrough marketing strategies via

memorable communication touch points.

If the scope of a project should change, requiring additional time or materials, you’ll always know ahead of time - we don’t like to surprise our clients! We’ll submit a Change Order for approval.

ENGAGE US

WE DON’T REALLY HAVE SALES PER SE, BUT WE’LL WORK WITH YOUR BUDGET.

Special  Keaitng  Partners  Rate

$100Only $60/hr.

We’re  A  Start-­Up:That Means We’re Just Getting Started.

We value relationships at 1010 —especially yours. We want to hit the

ground running and prove our capabilities as a revolutionary ad shop.

Give us a call to talk about your next project and we’ll make you proud!

Our first priority is serving the needs of the Keating Partner Companies.

NOW THAT’S A SWANKY DEAL.

PORTFOLIO

Check  Out  Our  Work!

THANK YOU

215.717.3227

1010!

A NEW KIND OF AD SHOP

JULY 2012