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Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Changing NYC Public Transit

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Page 1: 102c nudgedesign

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Changing NYC Public Transit

Page 2: 102c nudgedesign

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Identified Situation

Much of the city relies on the subway as its main source of transportation, over 5 million people ride the transit network each weekday. https://en.wikipedia.org/wiki/Mass_transit_in_New_York_City

Page 3: 102c nudgedesign

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

• Overcrowding, fare increases, and lack of wi-fi hotspots

Page 4: 102c nudgedesign

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Subway Stations in NYC that have Wi-Fi and/or Cell Service. Nothing in Brooklyn, Queens or the Bronx.

Shaded in areas= Wi-Fi and/or Cell Service capable


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