10824d1225889629-presentation-idbi-bank-8296850

8/6/2019 10824d1225889629-presentation-idbi-bank-8296850

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A A

presentation presentation

onon

byby

Vikash Kumar Mishra Vikash Kumar Mishra

IDBI BANK LTD.

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Company profileCompany profile



Project TitleProject Title

Study onStudy on

³The environmental factors responsible for IDBI³The environmental factors responsible for IDBIBank¶s performance (Positively&Bank¶s performance (Positively&

Negatively).´ Negatively).´



ObjectivesObjectives

To know about environmental factors affectingTo know about environmental factors affectingthe performance of IDBI Bank the performance of IDBI Bank

To analyze the role of advertisements in theTo analyze the role of advertisements in the performance of IDBI Bank performance of IDBI Bank



MethodologyMethodology

Primary data: collection Primary data: collection

Source provided by company Source provided by company

Secondary data collection Secondary data collection

Personal approach Personal approach - -

- -Through telephonic interview Through telephonic interview Target size Target size

250 Customer 250 Customer



0%

10%20%

30%

40%

50%

60%

IDBI ICICI SBI PNB HSBC CANARA

BANK

Product Advertisement Manpower

Net- banking Phone banking Investment scheme

Net work Credibility

BanksBanks

A Comparative Analysis of IDBI with competitors A Comparative Analysis of IDBI with competitors



50

5

25

2 5

10

3

0

5

10

15

20

2530

35

40

4550

P r e s e n t a g e

% of Share

Parameter

Products

Advertisements

Manpower

Net-Banking

Phone banking

InvestmentScheme

Net work

Factors affecting performance IDBI Bank Factors affecting performance IDBI Bank



Effectiveness of AdvertisementsEffectiveness of Advertisements

100

67

43 40

0

20

40

60

80

100

N o o

f p e o p l e r e m e m b e r e d

t h e

NO of Days After ADDS

Positive Response

0-5 Days 6-10 Days 11-15 Days More than 15 Days



75%

25%

95%

33% 22%

EFFICIENCY INTERNET BANKING

PRODUCT RANGE NETWORKPHONEBANKING

Customers ResponseCustomers Response

N=250N=250



F

indings F

indings The credibility of IDBI is good in comparison with to itsThe credibility of IDBI is good in comparison with to its

competitors as Government of India is major share holders incompetitors as Government of India is major share holders in

the company.the company.

IDBI bank has a potential adopted market in saket region andIDBI bank has a potential adopted market in saket region andhence has an opportunity for growth.hence has an opportunity for growth.

The product of IDBI bank has good credibility in the regionThe product of IDBI bank has good credibility in the region

compared to its competitorscompared to its competitors

The advertisement of the bank was very effective from the firstThe advertisement of the bank was very effective from the first

day of its airing the fifth day and there after it starts declining.day of its airing the fifth day and there after it starts declining.

The initial balance for A/C opening is 5000/The initial balance for A/C opening is 5000/-- and that¶s whyand that¶s why

people are reluctant in opening the same. people are reluctant in opening the same.



L

imitations L

imitations Time constraints.Time constraints.

Traveling .Traveling .



Recommendations Recommendations

Since there is only two branch of IDBI bank and onlySince there is only two branch of IDBI bank and onlythree ATMs in Saket, so it is necessary for IDBI bank three ATMs in Saket, so it is necessary for IDBI bank

to open more branches and install more ATMs toto open more branches and install more ATMs to

serve the vast market of saket especially. serve the vast market of saket especially.

More resources should be allocated in the market of More resources should be allocated in the market of Saket as there is big untapped market in saket, so it Saket as there is big untapped market in saket, so it

becomes necessary for IDBI bank for taking an edgebecomes necessary for IDBI bank for taking an edge

over the competitors.over the competitors.

A short advertising campaign in Saket has produced A short advertising campaign in Saket has produced

good results in a short span of times, so to gain long good results in a short span of times, so to gain long

term benefits is very necessary for IDBI bank to carryterm benefits is very necessary for IDBI bank to carry

on this campaign with more intensityon this campaign with more intensity..



Continue..Continue.. Besides opening more branches it should also Besides opening more branches it should also

look for opening some extension counter inlook for opening some extension counter in

Kutub near meherauli and one in Khanpur. Kutub near meherauli and one in Khanpur.

As Government is the majority share holder in As Government is the majority share holder in

the shares of IDBI bank, which makes thisthe shares of IDBI bank, which makes this

bank more reliable than other private banks,bank more reliable than other private banks,

this thing can be used in the favour of IDBI this thing can be used in the favour of IDBI

bank by making people aware about this fact bank by making people aware about this fact

and winning their faith.and winning their faith.



Conclusion Conclusion



Thank You... Thank You...

10824d1225889629-presentation-idbi-bank-8296850

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