11 ˛ 13 may 2020 singapore · *please bring along your business cards for registration. morning...
TRANSCRIPT
11 - 13 MAY 2020SINGAPORE
EVENT DATE: 11 - 13 MAY 2020VENUE: SINGAPOREWEBSITE: https://conferences.marketing-interactive.com/content360-sg/
MAXIMISE ROI:DELIVER ON THE PROMISE OF NEXT GEN CONTENT
CONTENT 360
#CONTENT360
FOR MORE INFORMATION ABOUT CONTENT 360,CONTACT OUR FRIENDLY PROJECT MANAGERS:
SCAN THE QR CODE TO KEEP UPDATED ON LATEST AGENDA AND SPEAKERS
Rachel [email protected]
Tel: +65 6423 0329Mobile: +65 8749 0398
Jessy [email protected]
Tel: +65 6423 0329
Following 2019’s huge success, MARKETING is delighted to bring back Content 360 for its' seventh year.
Content 360 is the region's premiere content marketing forum designed for content creators, senior management, marketers and communications leaders from across Asia Pacific. The 2020 edition will bring together industry leaders to discuss challenges and share insights on future content marketing trends, as well as successful strategies to help tackle the complex marketing landscape.
Alongside invaluable networking opportunities, 2020's Content 360 will feature interactive and engaging sessions with focused breakouts, hands-on workshops, lively debates and in-depth case studies.
WHAT'S NEW in 2020? If you enjoy workshops and think you will benefit from having a pre-conference workshop (or two) to get hands on in brushing up your content marketing prowess, you have the perfect opportunity to do so on the 11 May 2020. You can choose up to 2 pre-conference workshops (one in the morning and one in the afternoon) or just go for one workshop. The choice is yours.
Join us at Content 360. Learn how to maximise ROI: Deliver on the promise of next gen content.
ABOUT THECONFERENCE
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/ 1
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CONTENT 360
Amazing experience. Full of practical knowledge and opportunity to meet new people. This is a must-attend conference for every marketing professional!
Valuable conference! If you want to stay in the game and learn how content creation, SEO strat-egy, and the way consumers search for what they need - this is a great opportunity to learn!
This conference allowed me to talk to many dif-ferent brands and vendors face-to-face as well as to establish my own network. I heard how other groups are solving the same problems we are trying to solve. I’ll be coming back!
Personally for me, connecting with themarketing practitioners enriched myunderstanding of content and what a key ingredient it is. The speakers spoke at thevery heart of it.
I had a great time at this year's Content 360 conference! I got all the information I needed on how to implement and create an effective brand strategy and positioning.
This is a conference well-worth attending! I walked away with many initiatives and ideas toimplement back at work!
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
SHARE THEIR EXPERIENCESPAST ATTENDEES
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WHY ATTENDCONTENT 360
3CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
MARKETING’s Content 360 offers you the chance to come together with leading industry figures and peers to share insights and actionable strategies to prepare for the next phase of content marketing.
What you will gain from this conference:• Insightful keynotes and case studies Learn from leading brands and thought-leaders. Be inspired and stay informed as we discuss current issues and emerging trends in the critical content function.
• Dynamic and interactive format The 2020 agenda features pre-conference workshops that will allow you to participate more actively in topics of your choice within a smaller and more intimategroup. There will also be thought-provoking panels and debates that spark discussions and the exchange of ideas.
• Exclusive face-to-face networking sessions Strengthen your network with high-profile attendees to explore new partnership opportunities, and interact with like-minded peers, sharing similar challenges and offering fresh ideas.
• Solutions that you’ve been looking for Meet the exhibiting solution providers and consultants to gain new ideas and solve challenges. You will return to your office with fresh perspectives and strategies to amplify the impact of your content marketing efforts.
If you fall into one of the following categories, this conference is definitely for you!
Chief Marketing OfficerChief Communications Officer
Chief Creative OfficerChief Customer Officer
CEO / Managing DirectorEditor-in-chief
Content MarketingDigital Marketing
Social MediaCreative ServicesCommunicationsPublic Relations
User Experience / UX Editor-in-chief
Agency PrincipalAgency Account ManagerClient Success Manager
UX Designer / Web DesignerPPC, SEM, and
Content Strategist
VPs / Directors / Head / Managers ofC-Suite Agencies / Consultants
4
200
Delegates
70
Companies
20
Speakers
Travel Arts / Entertainment
Business Services
Consumer Products
Education
Financial Services
Energy / Utilities
Government
Property / Construction
Marketing-Media
HR Services
Hospitality
Healthcare / Pharmacy
IT Telecoms
Logistics Services
Marketing-Agency
5%7%
8%
6%
2%
8%
13%5%
6%
5%
6%
1%
5%
5%
10%
8%
INDUSTRY
Manager
Executive Top Management
VP / Director
9%
28%
52%
11%
SENIORITY
4
WHOYOU WILL MEET
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
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SOME OF THE PAST
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PARTICIPATING COMPANIES
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HO NGET VOOIHead of Marketing Segments and CommunicationsFuji Xerox Singapore
RASHISH PANDEYDirector of Marketing – Asia Pacific & JapanCisco
MEGAN YULGASenior Regional Manager – Brands & CampaignsCircles.Life
NICOLA ELIOTRegional DirectorBBC StoryWorks APAC
MANISHA SEEWALGroup Chief Marketing OfficerCarro
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
SPEAKERS
PRIYA KARTHIK AT [email protected] OUR WEBSITE TO GET THE LATEST UPDATES ON 2020'S SPEAKERS. IF YOU WOULD LIKE TO SPEAK, CONTACT
AT OUR 2019 CONFERENCE
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NEAL MOOREContent Strategy & Storytelling ConsultantMoore’s Lore Media
KATE MALLORDSenior Content Marketing Manager – Asia PacificLinkedIn
EUGENIA TANManaging DirectorGoodstuph
GOH KAH LINSenior Deputy DirectorHealth Promotion Board
JORIS KNETSCHManaging DirectorMediaMonks Singapore
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
SPEAKERSAT OUR 2019 CONFERENCE
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JODIE COLLINSManaging DirectorRe/Digital
PREETI NAIRComedian and Social Media PersonalityPreetipls
NUSEIR YASSINFounderNas Daily
CHEAH WENQICo-Founder and Editorial Content LeadOur Grandfather Story
DOMINIQUE TOUCHAUDAssociate Brand Director (Fabric Care) &Brand Building Integrated Communications AsiaProctor & Gamble
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SPEAKERSAT OUR 2019 CONFERENCE
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SWAMI SEKARCEO and Co-FounderWinimy AI
KRIS LEBOUTILLIERDigital Content Director, Asia PacificVisa International
NORLIZA KASSIMGlobal Head, Personal Segment Marketing & Digital MarketingStandard Chartered Bank
SERENE LEEHead of Sales & Brand PartnershipsVICE Media
PRIYA KARTHIK AT [email protected]
FOR SPEAKING OPPORTUNITIES, REACH OUT TO
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
SPEAKERSAT OUR 2019 CONFERENCE
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KEY THEMES
CONFERENCE DAY ONE - 12 MAY 2020
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At the Edge of
Content Tech
• Creating competitive advantage with new tech• Redefining the customer journey with dynamic content• Future proofing your content strategy• Smart content• Content SEO
Content Marketing ROI
• Omnichannel content marketing delivery• Content intelligence
Endemic Content
• Content for communities• Manufacturing new content (SEA Games)
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KEY THEMES
11CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
CONFERENCE DAY TWO - 13 MAY 2020
Content Management & Measurement
• Using AI and machine learning to measure success• Future proofing with smart metrics• Building sustainable content models• Content and employee activism (turning your employees into content creators)
Content Trends
• Content attribution and machine learning• Using video as an effective customer service medium (answering FAQs etc)• Micro-moment content marketing
Future of Content Strategy
• Data driven creativity• Shifting from volume to value metrics
PRE-CONFERENCE WORKSHOPS - 11 MAY 2020, MONDAY
8.00am Registration *Please bring along your business cards for registration.
MORNING WORKSHOPS
9.00am
Morning Workshops Begin
Workshop A: Killer Email Content – Techniques That Work (Beginner) • Let’s be honest. Almost none of us were trained to write for such a cluttered, saturated and
overcrowded media landscape. But because it’s so cluttered, making an impact on the first attempt matters more than ever before. Email writing, when done right, can be a huge boost to your marketing efforts. This workshop is perfect for newer marketers looking to hone their skills with the written word.
Workshop B: Conversion Rate Optimisation (Intermediate) • You’ve got their interest, now what? This workshop will diss the key components required
for a successful conversion optimisation strategy. Explore methods used to help large brands and smaller startups optimise websites and digital campaigns to achieve their maximum potential. We’ll be taking a hard look at uncovering user motivation, wants and needs, and how to prioritise the elements of optimisation that work best for driving more leads and sales.
Workshop C: Aligning Content Marketing With Business Goals (Advanced) • Designed for experienced practitioners who are required to justify all of their brilliant ideas
against a commercial background. Stop doing content for content’s sake and get real about strategies that makes sense for your business. This 3 hour masterclass is the perfect place to sharpen your content strategy blade.
12.00pm End of Morning Workshops
AGENDA
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PRE-CONFERENCE WORKSHOPS - 11 MAY 2020, MONDAY
1.00pm Registration *Please bring along your business cards for registration.
AFTERNOON WORKSHOPS
2.00pm
Afternoon Workshops Begin
Workshop A: Social Media Content Marketing (Beginner) • Get ready for a comprehensive introduction to using content on today’s social media
platforms with the highest traffic. Understand the opportunities and challenges of utilising content marketing on platforms like Facebook, LinkedIn, Twitter, WeChat, Instagram, Reddit, LINE, TikTok etc.
Workshop B: Search-Optimised Content Best-Practices (Intermediate) • This might not be the complete guide to optimising content for SEO, but it’s a great place to
start! Get a head start by employing top keyword and user intent research, great design and messaging, as well as technical SEO content issues.
Workshop C: DIY Video Content Production (Intermediate) • With the emergence of live video and the era of micro-moment marketing, sometimes a
marketer has got to be able to skip the labored production cycle and get their video out quickly themselves. This crash course in video content production will introduce you to life-saving shortcuts, and make it that much easier for your team to =bring your marketing to life.
5.30pm End of Afternoon Workshops / End of Day
AGENDA
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AGENDADAY 1 - 12 MAY 2020, TUESDAY
8.00am Registration *Please bring along your business cards for registration.
9.00am Welcome and Opening RemarksRezwana Manjur, Regional Editor, MARKETING
AT THE EDGE OF CONTENT TECH
9.10am
Opening Keynote: Content’s Next Frontier Of Creating Competitive Advantage With New Tech • Recognising the new mediums of content that are changing the game • Going beyond emotional storytelling to capitalise on the age of hyper-connectivity • The future of content personalization in music, eSports, chatbots, live video and beyond
9.40am
Getting Personal: Redefining The Customer Journey With Dynamic Content • Tailoring content for the individual consumer in the context of personalisation • Going beyond one-time transactions • Crafting truly meaningful 1:1 content experiences
10.10am Morning Networking Break
10.30am
Panel Discussion: Future Proofing Your Content Strategy Through Effective Data Analysis And Strategic Planning • Balancing the needs of the moment with long term planning • Identifying the rules of engagement in the aspect of influencers and content • Keeping your content customer-centric
11.10am
Getting SMART: Creating A Dynamic Engagement Platform With SMART Content • Knowing the limits of SMART goals of content and the opportunities for content, IoT and
SMART devices • Using smart platforms to refine your content strategy • Winning with non-invasive insights on buyer behaviour
11.40am
The Sounds And Sights Of Search: Increasing Reach And Relevance With Emerging Content Search Trends • The changing world of search: what you need to know about the future of voice search • The growing importance of visual content search • Integrating platform search into your content strategy
12.10pm Networking Lunch
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AGENDADAY 1 - 12 MAY 2020, TUESDAY
CONTENT MARKETING ROI
1.10pm
Scaling Personalization Through Adaptive Content For Omnichannel Marketing Delivery • Delivering consistent message by branding content together across multiple platforms • Creating seamless content experiences to match platforms with needs • Building content to leverage consumer experience
1.40pm
Panel Discussion: Stronger Together: Winning Strategies For Successful Content Collaborations And Coalitions • Maximising your brand’s ROI by getting the most out of brand partnerships • Evaluating the function of B2B vs B2C collaboration strategies • Measuring the success of a content collaboration
2.20pmm
Content IQ: Making Content Intelligence Tools Work For Your Brand • Taking the guesswork out of marketing with a smart content planning • Achieving greater organizational alignment by capturing and communicating your content strategy • Integrating AI and adaptive technology into your existing analytics framework
3.50pm Afternoon Networking Break
ENDEMIC CONTENT
4.10pm
Mastering Localisation By Leveraging Consumer Sentiment With Targeted Community-based Content • Tapping into like-minded, peer-based communities • Staying authentic by utilising the power of localised content • Creating community-based content marketing opportunities
4.40pm
Game On! How Brands Are Using eSports To Manufacture Content And Grow Their Consumer Base • Understanding eSport’s role in the SEA Games by marketing it on the right channel • Introducing competitive eSports to the traditional sports competition scene • Aligning product with content without losing its natural connection with the industry
5.10pm Closing RemarksRezwana Manjur, Regional Editor, MARKETING
5.30pm End of Day 1
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AGENDADAY 2 - 13 MAY 2020, WEDNESDAY
8.15am Registration *Please bring along your business cards for registration.
9.00am Welcome and Opening RemarksRezwana Manjur, Regional Editor, MARKETING
CONTENT MANAGEMENT & MEASUREMENT
9.10am
Applying Artificial Intelligence And Machine Learning To Measure SuccessOf Marketing Campaigns • Integrating segmentation that allows algorithms to align offline and online campaigns• Applying intelligent algorithms to define impactful actions• Leveraging consumer intelligence analytics and create personalized content to optimise engagement
9.50am
Future-Proof Your Content Marketing Strategy Through SMART Measurement• Developing content marketing tactics with measurement in mind• Introducing the best practices to analyse content marketing success• Integrating a framework to measure true Key Performance Indicators (KPIs)
10.30am Morning Networking Break
10.50am
Panel Discussion: Building Sustainable Content Models To Prevent Burnout, Content Panic Syndrome And Loss Of Consumer Interest• Preventing content burn-out by establishing strategies for long term success• Reinventing your own content formula for application for brands• Balancing commercial needs with demand of consumers by utilizing infinite content
options rightfully
11.30am
Employee Activism: Converting Your Most Critical (And Overlooked) Audience Into Content Brand Ambassadors• Creating an effective internal content strategy to turn employees into influencers• Establishing a shared identity that’s high on emotional engagement• Initiating guidelines to enhance the image of your budding content creators
12.10pm Networking Lunch
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/16
AGENDADAY 2 - 13 MAY 2020, WEDNESDAY
WHAT’S TRENDING IN CONTENT?
1.10pm
Getting Started With Machine Learning Content Attribution• Gauging the use of Machine Learning to build unbiased attribution models• Identifying types of engagement needed to progress people through various stages in
customer journey• Leveraging technology to identify and create a scalable process for tracking engagement
and ROI
1.50pm
Using Video As An Effective Customer Service Medium • Aligning customer’s FAQ to your ideal customer personas and content pillars • Creating a short-problem solving video based on each topic • Gauging authentic information by obtaining the word of the employee at the coalface
2.30pm
Creating Indelible Impressions Via Micro-Moment Content Marketing • Understanding the principles of micro-moment content marketing • Recognising the individual consumer’s specific context • Maximising micro-moment through content delivery systems
3.10pm Afternoon Networking Break
THE FUTURE OF CONTENT STRATEGY
3.30pm
Unifying Art & Science: Balancing Data And Creativity In Creating CompellingAnd Quality Content • Combining data, technology and great storytelling in the creative process • Cultivating an innovative culture in your team • Using the right insights to create the most relevant, meaningful content
4.10pm
Panel Discussion: Making The Shift From Volume Metrics To Value Metrics To Obtain Better Results • Setting value metrics that measure your business objectives • Measuring engagement and what constitutes ROI • Optimizing pricing strategy for high growth
4.50pm Closing RemarksRezwana Manjur, Regional Editor, MARKETING
5.00pm End of Conference
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/ 17
WHY SPONSOR
As a sponsor of Content 360, you can potentially reach:
CONTENT 360Content 360 is the flagship annual conference for contentcreators and marketers, looking to network and learn. Supported by a dynamic agenda, designed to stimulate interactivity anddiscussion, you will meet top marketing and communicationleaders from the region’s largest enterprises, multinational companies not for profit and government organisatios who attend the conference after year.
177,000 100,000 47,200 5,300FACEBOOK
FOLLOWERSEMAIL
CAMPAIGNCONTACTS
TWITTERFOLLOWERS
LINKEDINFOLLOWERS
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TO FIND OUT HOW YOU CAN PARTNER WITH US TO REACH YOUR TARGET AUDIENCE AT CONTENT 360.INTERACTIVE.COM
CONTACT CHUA SOON TZER AT [email protected] OR +65 6423 0329
SPONSORSHIPBENEFITS
Put your brand in the spotlightThrough our integrated marketing campaign, you can gain extensive exposure and associate yourself with an event that your audience views positively. You can also explore speaking opportunities to position yourself as an authority and subject expert in the industry.
Position yourself as an industry leaderShowcase your innovative technologies and expert services directly to decision-makers, across the industry, by exhibiting at our event.
Transform leads into customersMore exposure means more interest. More interest means more leads!
WHO SHOULD SPONSOR
Content Marketing Agencies (PR, Media, Specialist)
Content Management Solutions Providers
Content Intelligence Software Providers (Marketing Cloud)
Analytics and Measurement Providers
Content Distribution/Amplification Providers
Media Companies who offer Customised Content Production Services
Influencer Agencies and Networks
Event Organisers
Content Platforms
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Quality face-to-face networking.Meet and network with over 150 PR and communications leaders, managers, practitioners and decision makers
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PRICING FOR MARKETERS
Main Conference + 1 Pre-Conference
Workshop
Register by 31 March to enjoy early bird rate
Main Conference Only
Register by 31 March to enjoy early bird rate
SGD999 SGD799
Main Conference +
2 Pre-Conference Workshops
Register by 31 March to enjoy early bird rate
SGD1199
PRICING FOR SOLUTION PROVIDERS
Main Conference + 1 Pre-Conference
Workshop
Main Conference Only
SGD1698 SGD1399
Main Conference + 2 Pre-Conference
Workshops
SGD1898
Best Value
* Access to AM/PM networking coffee breaks & networking lunch* Unlimited access to presentation slide decks (subject to speakers consent)
* Access to AM/PM networking coffee breaks & networking lunch* Unlimited access to presentation slide decks (subject to speakers consent)
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Don’t miss this opportunity to learn how you can future-proof your
content marketing strategy at Content 360. Visit
https://conferences.marketing-interactive.com/content360-sg/pricing
or scan QR code to secure your seats today!
PRICING FOR PRE-CONFERENCE WORKSHOP PRICING
21CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
1 Pre-Conference Workshop
SGD299
2 Pre-Conference Workshops
SGD499Including Networking
Tea Break
Including Networking
Tea Break
* Group discounts available for 3 pax and up
REGISTRATION AND GENERAL ENQUIRIESRachel SarmientoProject ManagerEmail: [email protected] Tel: +65 6423 0329Mobile: +65 8749 0398
Jessy KohProject ManagerEmail: [email protected]: +65 6423 0329
GET IN TOUCH
SPONSORSHIP & EXHIBITION OPPORTUNITIESChua Soon TzerRegional Commercial Director, SEA Email: [email protected]: +65 6423 0329
SPEAKING OPPORTUNITIESPriya KarthikRegional ProducerEmail: [email protected]
WITH US
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Jessy KohProject ManagerEmail: [email protected]: +65 6423 0329
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EVENTS IN 2020
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EVENTS IN 2020
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RECOGNISING PR EXCELLENCE ACROSS ASIA PACIFIC
Why you should enter:• Showcase your achievements and innovations to our expert client-side judges• Gain industry recognition and set yourself apart from your competitors• Receive extensive coverage across the magazine and social media before and after the event• Celebrate success across your business and project teams and reward outstanding work
https://awards.marketing-interactive.com/pr-awards-sg/
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