11 frla ica-food_trends_presentation
TRANSCRIPT
Trends in Food Presentations2011 Florida Restaurant & Lodging Show with
Le Cordon Bleu is the supporting sponsor of the
Ferdinand Metz Foodservice Forum
About the SpeakerWarren Dietel, Owner & President of Puff ‘n Stuff Catering• Family business began in Trinidad as
pastry shop; opened in Florida in 1980• Career focused on entrepreneurial
leadership– Car Detailing Business, Puff ‘n Stuff Catering,
Disney Weddings, Disney Institute, Scott Kay
• Purchased Puff ‘n Stuff in 2003• Current ICA Board Member and regular
speaker for the ICA, NACE, The Special Event and EPCAS
The Puff Story
• 1980: Opened in Central Florida as a family-owned business
• 2003: Purchased from parents, annual sales of $1.8 million– Antiquated infrastructure with inefficient space & poor
equipment, at operational limit
• Tremendous potential + aggressive growth plan = 267% growth in 3 years
• 2010: over 200 staff members strong (40 FT)– Diversifying segment base
• 2011: expanded in Tampa market with an acquisition and opening of a second office
• “Passionately Perfecting Life’s Celebrations!”
The Puff Story
Tray Pass
Tray Passthe shadow box
Tray Passwith descriptive doily
Tray Passwith descriptive t-shirt
Plated Presentationsbeef two ways
Plated Presentationsbeans and alternative grains
Plated Presentationsgreen bean knot
Flavor as Themeblueberry and lavender flavors and colors
SPEAKEASYclassic cocktailsnew style
Small Plates
Small Plates
Team Involvement
PAIRING Hors d’OeuvresWith Mini-Cocktails
Interactive Beverages
Interactive Stations
Bar SnacksMini Popcorn Boxes
Bar Snackssavory bacon andblue cheese cookies
Bar SnacksDrunken Tomatoes
New Table Shapes & SizesOval!
New Table Shapes & SizesThe longer the better!!
New Table Shapes & SizesNatural WoodRectangle
At the table… community
At the tableThe Lazy Susan
At the tableCommunityHors d’Oeuvres
At the Tablethe table soup pour
At the Tablethe table pour
Breakfast Cocktail Party Style
Revive a classic
Reshape, Renewthe new chips and dip
Reshape, Renewfish and chips tumblers
Reshape, Renewcrab fritter martinis
Reshape, Renewsoup and salad
Reshape, Renewmac ‘n cheese cupcakes
Reshape, Renewwaldorf salad skewer
Reshape, Renewfrench toast cubes
Unique Vessels
Edible Vessels
Roving Carts
Going Vertical!
Disposable Chic
Food Truck Fad
Catered “Food Booths”Along side the Food Trucks
New WeddingCakes“cup” cakes
New WeddingCakescheese,not cheesecake!
New WeddingCakestres leche cake
New WeddingCakeschampagne jellowhite raspberry
About the International Caterers Association:
www.internationalcaterers.org
www.slideshare.net/WarrenDietel