11 training trends in 2011 final
DESCRIPTION
An overview of trends in the training industry for 2011TRANSCRIPT
Global Marketing StrategyFebruary 2011
Trends for 201111
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a forecast for the training market
global marketing strategy team
Agenda
• Economic Update – Mike
• HR & Talent Management Trends – Becky
• Leadership Development Trends – Paula
• Formal Learning Trends- Sean
• Informal Learning & Mobile Trends – Alex
• Wrap Up & Questions
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11
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Let us
catch you up.
The New Global Economy
• Low economic growth in U.S. and Europe
• Strong growth in India and China
• Shift in power to emergent economies
• Globalization of HR and learning and development
Source: Bersin & Associates, Enterprise Learning and Talent Management, 2011
Training budgets saw a slight increase in 2010
2008 2009 2010
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
-11% -11%
2%
Change in U.S. Training Budgets, 2009 - 2010
After double-digit budgetcuts in 2008 and 2009,training spending rose2% on average, in 2010.
2008 2009
Source: Bersin & Associates, Corporate Learning Factbook, 2011
Training budgets have rebounded more quickly in small companies
U.S. Total Small Mid-Size Large
-2%
0%
2%
4%
2%
3%
1%
-1%
Change in U.S. Training Budgets by size of organization
Source: Bersin & Associates, Corporate Learning Factbook, 2011
Some industries fared better than others for training budgets
TechnologyHealthcareRetailManufacturing
BankingFinancial ServicesGovernment
Net increases of 4% or more
Net decreases of 4% - 7%
Source: Bersin & Associates, Corporate Learning Factbook, 2011
Leadership development is the biggest expenditure in training budget
In 2010, leadership development accounted for 22% of the organization’s total training budget. 2006 2007 2008 2009 2010
0
5
10
15
20
25
30
35 33%
21%17%
24% 22%
% of Budget for Leadership De-velopment
9Source: Bersin & Associates, Corporate Learning Factbook, 2011
The confidence and outlook of learning executives is improving - signifying
increased funding for workplace learning expenditures
Learning Executives Confidence Index (LXCI)
European Foundation for Management DevelopmentDeans and Directors General Survey
June 2010
• Executive education results were mixed in 2010• 41% reported an increase in open programs, while 20%
remained steady• Custom programs saw one-third increase, while one-
third remained steady
• Expectations for 2011 are very positive• 66% of respondents expect an increase for open
programs• 65% expect an increase for custom programs
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a forecast for the training market
Business-Driven HR is necessary1
Personnel Department
Strategic HR
Integrated Talent
Management
Business-Driven HR
• Differentiate & Segment Talent• Plan for the Future• Globalize the Workforce & HR• Integrate with the Business
Source: Bersin & Associates – Enterprise Learning and Talent Management 2011
42% of my colleagues rated me just “fair” or “poor” on basic business acumen.
60% of my colleagues believe HR is an administrative department, not a
strategic partner.
58% of my colleagues believes HR lacks the capabilities to develop talent
strategies.
HR 2011
Sources: Bersin & Associates – Enterprise Learning and Talent Management 2011; Talent Management Factbook 2010; Deloitte: Talent Edge 2020; Korn/Ferry Institute: Business Today Demands a Comprehensive Talent Strategy
Good talent is hard to find…and retain. 2
Today’s workforce has
“fewer technical and
professional skills than in
previous decades”
Source: Bersin & Associates – Enterprise Learning and Talent Management 2011
• 1 in 3 high-potential employees admits to not putting all his effort into his job
• 1 in 4 believes he will be working for another employer in a year
• 1 in 5 believes her personal aspirations are quite different from what the organization has planned for her
Source: Harvard Business Review – How to Keep Your Top Talent
Companies with strategic business driven talent management:• 50% less turnover among high performers • 29% higher on employee engagement• 36% higher on leadership development• 41% higher on creating a pipeline of ready successors.
Source: Bersin & Associates – Enterprise Learning and Talent Management 2011
Diversity is redefined.3
Diversity is about age, culture, personality,
skills, training, educational background and life
experiences.……………………
Diversity among viewpoints leads to innovative thinking.
Top Priority:
Leadership Developmen
t
22% of training
budget
“Leadership development—is vital to succession planning.”
Develop
Hi-Pos Leadership at all
Levels
4Leadership development is still a top priority.
NEED: Leadership at all levels
FOCUS: Creating the next generation of
leaders
Innovation & Creativity are critical leadership qualities 5
6
Face-to-face training reigns.
58% of training is face-to-face.
E-learning EXPLODES 7
E-learning will see the strongest growth
(15%)especially for lower leader levels in the organization.Source: Bersin & Assoc – Corporate Learning Factbook January 2010
90% of surveyed
organizations said that they are using online
learning programs or plan to in the next 12
months
Coaching market is growing. 8
Informal learning becomes mainstream.9
Source: Bersin & Associates, 2009
On Demand• E-Learning, Search, Books, Articles, Videos, Podcasts.
Social• Wikis, Blogs, Forums, Social Networks, Communities
of Practice.
Embedded• Feedback, After Action Reviews, Development
Planning, Quality Circles.
Three categories of informal learning
Clients and Competitors Leverage Social Networking
In addition to the popular social networking sites such as Facebook and LinkedIn, organizations are beginning to implement
enterprise social networks
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C C L D A S H B O A R D
11 Mobile Learning is on the Move
Mobility is Everywhere
In summary1. Business-Driven HR is necessary.2. Good talent is hard to find…and retain.3. Diversity is redefined.4. Leadership Development is still a top priority.5. Innovation & Creativity are critical leadership
qualities.6. Face-to-face training reigns. 7. E-learning explodes.8. Coaching market is growing.9. Informal learning becomes mainstream.10.Clients and competitors leverage social networking.11.Mobile learning is on the move.
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questions? 11
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