110219 southampton voluntary services and social media
DESCRIPTION
These are the notes for my workshop at Southampton Voluntary Services on 18 March 2011TRANSCRIPT
Introduction to social media
Mark Walker, SCIP
Regional ICT Champion for the South East
Communications
Better Services
Fundraising
Who uses social media?
There are 28.5 Million people on Facebook in UK in Jan 2011From www.checkfacebook.com
A new fundraising challenge
What we’re used toOne application @ £1,000s
What we need to learn100s of donations @ £10
Grow bigger ears
Who Can we Hear?
http://www.flickr.com/photos/richevenhouse/2012636456
Tuning in
http://www.flickr.com/photos/richevenhouse/2012636456
Tweetdeck
http://www.flickr.com/photos/richevenhouse/2012636456
Be useful
amaze Brighton
Getting a Grip
• Too Many Choices• Too Little Time• Too Little Direction• Evidence
• Patience• Focus• Routine• Measurement
The Problem The Solution
Plan your campaigns
• Identify events in next few months
• Focus on your audience’s needs
• Use social media as part of a mix
• Link your overall goals to short term targets
• Agree a social media policy
Exercise 1: Planning your campaigns
Charnworth Youth Club
• Youth Club Revamp
• We want people who live in
the area to know more about
what we do to help young
people so that they will give
us their money and their help
to revamp the youth club
• Our goal is to raise £500 plus
50 new Facebook fans by the
end of May
• What shall we do?
• Write a plan for a fundraising
campaign
• What role can social media play?
• Who will you target using social media?
• Which social media will you use?
• Why is social media relevant?
• How will you measure what works?
Think internet first
• Low cost, high impact
• Share your stories
• Hear other voices
• Always on
• Flexible, dynamic
How to use social media
• Twitter: announce what you’re doing/ask questions
• Blog: engage the audience, explain yourself
• Facebook: invite friends, build community
• Youtube: show who you are, explain yourself
• LinkedIn: ask questions, share knowledge
• Surveymonkey: ask what they want
Listen
• Research• Learn• Follow• Networking
• 20-30 mins/day
• YouTube• Tweetdeck• Slideshare
Share
• Retweet• Connect• Comment• Debate
• 20-30 mins/day
• Bit.ly
Publish
• Blogging• Presentations• Video• Podcasts
• 2-3 hours/week
• Wordpress• Slideshare• YouTube
How long does it take?
http://www.flickr.com/photos/stevenraymondparker/127399509
Measure and improve
• Use a spreadsheet
• Measure what you can
• Do it often
• Look for patterns
• Share and learn together
What do you need?
• Computer/internet• Storytelling skills• Fundraising skills• Technical help• Video camera + mic• A website or blog• Facebook Fan Page• YouTube account• Twitter account• JustGiving account• Luck + perseverance…
Exercise 2: Plan your own mini-campaign
Goals
Audience
Research
Messages
Budget
Schedule
Delivery
Measurement
Find out more
• Small steps• Work together on a social media policy• Not the person with the most Facebook friends• Download the Social Media Guide
– www.ictchampions.org.uk/downloads• NCVO Guide to Integrating Social Media
– http://bit.ly/gOAn7k• Download Tweetdeck• Spend 30 mins a day doing something
What can I do in 30 minutes a day?
Use Tweetdeck to listen
Plan a mini-campaign
Search Facebook and YouTube for ideas
Plan a social media policy team session
Measure your key data
Update your keywords list
Edit a video
Good luck!
This workshop is based on the work of:
• Mark Walker @scipmark 01273 234049• www.seictchampion.org.uk
www.slideshare.net/scipmark