111012 display search forecast highlights fundamental shifts in regional notebook and tablet pc...

8/2/2019 111012 Display Search Forecast Highlights Fundamental Shifts in Regional Notebook and Tablet Pc Forecast Feb 20

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Disp laySearch Forecast H igh l igh t s Fund am enta l Sh i f t s in Reg iona l Notebook

and Tab le t PC Dynam ics

SANTA CLARA, CALI F., October 12 , 201 1The latest mobile PC forecast from DisplaySearchsQuarterly Mobile PC Shipm ent and Forecast Report highlights the impact of changing regionaldynamics and the impact on the notebook and tablet PC businesses. Strong growth in shipmentsof notebook PCs into emerging markets will result in these markets passing mature markets in2011. At the same time, shipments of tablet PCs into mature markets continue to lead emergingmarkets and are expected to throughout the forecast period. As a result, mobile PC shipments(including notebook, mini-note and tablet PCs) are expected to grow at double-digit rates through2017, at which time shipments will reach nearly 800 million units, up from 277 million in 2011.

The main assumptions behind the latest forecast are that as PC penetration rates rise inemerging markets, first time buyers are going to look to notebooks for the performance. At thesame time, the convenience of tablet PCs with their instant-on, long battery life and portable formfactors will be a welcome platform for existing PC owners. Worldwide shipments of tablet PCs areforecast to reach 367 million units by 2017, which would be 46% of the mobile PC shipments.

These regional dynamics are leading to a significant changing of the guard as emerging marketswill increasingly influence worldwide mobile PC trends, said Richard Shim, senior analyst atDisplaySearch.

The latest Quarter ly Mobile PC Shipm ent and Forecast Report projects 2011 mobile PC shipments toincrease 27% Y/Y, to 276.9 million units. Notebook PC Y/Y shipment growth is forecast to be 13%,reaching 188 million units in 2011. Tablet PC shipments are forecast to grow 213% Y/Y, to 64million units.

Figure 1 . W or ldw ide Tab le t PC Em erg ing Mark et vs Matur e Market Sh ipm ent Compar isonForecast

Source: DisplaySearch Quarter ly Mobile PC Shipm ent and Forecast Report

Figure 2 . Wor ldw ide Notebook PC Em erg ing Market vs Mature Market Sh ipm ent Compar isonForecast
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Source: DisplaySearch Quarter ly Mobile PC Shipm ent and Forecast Report

*Emerging markets are defined as Asia Pacific, China, Latin America, and developing regionswithin EMEA. Mature markets are defined as Japan, North America and mature regions withinEMEA.

The updated forecast also points to the following:

Continued decline in mini-note PC shipments -20.9% Y/Y shipment growth to 24.8 millionunits.

Uptick in notebook and tablet PC shipment growth with the introduction of Windows 8 inlate 2012.

Increasing share of tablet PCs with pixel-per-inch screen density of 200ppi or higher startingin 2012 rising to over 12% by the end of the forecast period in 2017.

The DisplaySearch Quarterly Mobile PC Shipm ent and Forecast Report covers the entire range ofmobile PC products shipped worldwide and regionally. With analysis of global and regionalbrands, the Quarterly Mobile PC Shipm ent and Forecast Report provides an objective, expert view ofthe market with insight into historical shipments, revenues, forecasts and more. For moreinformation about the report, please contact Charles Camaroto at 1.888.436.7673 or1.516.625.2452, e-mail mailto:[email protected] contact your regional DisplaySearchoffice in China, Japan, Korea or Taiwanor more information.

About DisplaySearchSince 1996, DisplaySearch has been recognized as a leading global market research andconsulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solarcell industries. DisplaySearch provides trend information, forecasts and analyses developed by aglobal team of experienced analysts with extensive industry knowledge. In collaboration with TheNPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of thedisplay supply chain from materials and components to shipments of electronic devices withdisplays to sales of major consumer and commercial channels. For more information onDisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com/.Read our blog athttp://www.displaysearchblog.com/and follow us on Twitter at @DisplaySearch.

About The NPD Grou p

The NPD Group is the leading provider of reliable and comprehensive consumer and retailinformation for a wide range of industries. Today, more than 1,800 manufacturers, retailers, andservice companies rely on NPD to help them drive critical business decisions at the global,national, and local market levels. NPD helps our clients to identify new business opportunities andguide product development, marketing, sales, merchandising, and other functions. Information isavailable for the following industry sectors: automotive, beauty, commercial technology, consumertechnology, entertainment, fashion, food and beverage, foodservice, home, office supplies,software, sports, toys, and wireless. For more information, contact us or visithttp://www.npd.com/and http://www.npdgroupblog.com/. Follow us on Twitter at @npdtechand@npdgroup.

Contact

Sign up for free email information services at www.displaysearch.com/subscribe. You canread our analysts' blog at http://www.displaysearchblog.com/ and follow us on Twitter at@DisplaySearch.

For more information on DisplaySearch analysts, reports and industry events, contactDisplaySearch at [email protected] or visit us at http://www.displaysearch.com/.

Media contact: Stacey Voorhees +1.925.336.9592 or email [email protected]
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111012 display search forecast highlights fundamental shifts in regional notebook and tablet pc...

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